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Rescooped by gregweinstein from Transmedia: Storytelling for the Digital Age onto Content Marketing | Branded Entertainment |
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Colin Marshall: "With as much vehemence as Godard has aired his grievances about how the forces of story, plot, and narrative hopelessly and perversely distort artistic truth, Burns declares his acceptance and even admiration of that element of storytelling."
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Natan Edelsburg: "In a very unique interview with STARZ, SVP of Consumer Marketing Kelly Bumann share details and insights on how the Denver-based network leveraged Facebook (they premiered the pilot episode on Facebook), Twitter, GetGlue, message boards and dedicated fan-sites and communities to help share their original programming with new users and reward passionate fans" ... Via The Digital Rocking Chair Delete the scoop?
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