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Marketing Lessons from Miley Cyrus' Bizarre MakeOver

Disney start like Demi Lovato and Selena Gomez are still finding it hard to break away from their good girl image, Miley Cyrus was able to do that quickly and with a bang
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Top 20 FAQs on Content Marketing - YouTube

These FAQs on Content Marketing will help you get acquainted with the highly popular form of marketing which is being utilized by small and large businesses ...
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Baby Boomer Resources | The Boomer's Way

Baby Boomer Resources | The Boomer's Way | Content Marketing Blogs | Scoop.it

The Boomer's Way is an online resource center for Baby Boomers offering survival tips, products and tips on care giving, aging gracefully staying active and maintaining a healthy lifestyle. Contact Dudley Pendleton or one of our forum experts today.

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Content Quality a Major Factor in Encouraging Social Shares

Content Quality a Major Factor in Encouraging Social Shares | Content Marketing Blogs | Scoop.it
The results of a recent survey have some important social media lessons for businesses. Specifically, keep content interesting and top-notch. And both
Kevin Fernandez's insight:

The results of a recent survey have some important social media lessons for businesses. Specifically, keep content interesting and top-notch. And both understand and cater to the social media attitudes, needs and habits of the local market. Conducted by Ogilvy & Mather and SurveyMonkey, it examined the views of 6,500 social media users from 16 countries.

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Rescooped by Kevin Fernandez from Content Marketing — Tips and Tricks
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4 Reasons Content Marketing is Imperative for SME's (+1 from me)

4 Reasons Content Marketing is Imperative for SME's (+1 from me) | Content Marketing Blogs | Scoop.it
To be competitive, your business marketing has to be accessible, measurable and effective. Content marketing is a business imperative and here’s why.

Via Guillaume Decugis, Amy Higgins
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Guillaume Decugis's curator insight, May 12, 2014 8:49 PM

Great summary that articulates 4 main reasons.


I would also add a 5th one which is that content marketing is scalable. This is particularly interesting for SME’s as while getting a few leads through $50 on Adwords is feasible, advertising tends to have diminishing returns meaning the more you use it, the more it costs.


Content Marketing however has the opposite compounding effect described here that makes it even more attractive for SME’s as well as measurable.

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How to become a Social Media Guru in 20 Steps | #SeriouslySocial

How to become a Social Media Guru in 20 Steps | #SeriouslySocial | Content Marketing Blogs | Scoop.it
(Just to state the obvious, this article is supposed to be IRONIC and funny!) Want to climb the heights to become a Social Media Guru? Want to learn the secrets? You’re in luck! In this article I am going to share with you the … Continued

Via Neil Ferree
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Neil Ferree's curator insight, May 8, 2014 6:13 PM

If I weren't so lazy, I would have researched and found and shared in this Scooped story the article that details the 10 questions you should ask anyone who claims to be a social media guru.


I'm not going to do that in this case, since I want to use this submission as example of how and why the Pro version of Scoop.it makes all the difference in the world to my new guru in the making [url=/u/1474709 x-already-notified=1]iagdotme[/url] who I am indebited to for turning me on to Commun.it back in 2013.


So Ian, the Pro version enables the rich text editor so we can point to a page 3 layers deep within a website like this vs. the fremium version that doesn't have that capability.

iagdotme's comment, May 9, 2014 7:58 AM
Thanks, Neil. The article on the 10 questions you ask a social media guru sounds interesting.
Glad I helped you get back to Commun.it. Do you still use it regularly?

I get that Scoop.it allows you to make it easy to share an article to multiple networks with one click, but I don't quite understand the advantages of the Pro version. You say it enables the "rich text editor". I assume that means you can link to other articles and format text with bold and italics. I can see that being helpful, but is it worth paying the money for? What do you mean by pointing to a page "3 layers deep"?
Rescooped by Kevin Fernandez from SEO and Social Media Marketing
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24 Reasons SEO and Social Media Are Inextricably Linked

24 Reasons SEO and Social Media Are Inextricably Linked | Content Marketing Blogs | Scoop.it

If you were to hire a resource to help with either, most people think to hire either an SEO agency or an Social Media agency because expertise they need an expert that is specific to the area. 

 

That’s a big mistake.

 

Recent Google algorithm changes underscore how SEO and social media are inextricably linked. Panda is a Google algorithm filter aimed at fighting low quality content; Penguin is one aimed at fighting web spam. Google has concluded the best match for a keyword is the one that is focused and other people follow.

 

Read more at: http://www.business2community.com/seo/24-reasons-seo-social-media-inextricably-linked-0886412#!QqfXY


Via Antonino Militello
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The Art and Science of Getting Content Shared on Social Media

The Art and Science of Getting Content Shared on Social Media | Content Marketing Blogs | Scoop.it
Why any one post goes viral may always be a mystery but science and experience are revealing techniques for getting your content noticed and shared.

Via Alessandro Rea
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Rescooped by Kevin Fernandez from SocialMedia_me
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11 Ways to Make Social Media Marketing Less of a Time Suck

11 Ways to Make Social Media Marketing Less of a Time Suck | Content Marketing Blogs | Scoop.it
Learn how to make your social media marketing take less time out of your day so you're a more efficient marketer.

Via Alessandro Rea
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Why Good SEO Help Is Hard to Find

Why Good SEO Help Is Hard to Find | Content Marketing Blogs | Scoop.it

All it takes is one SEO blog to present some BS as "fact" and it can and will be repeated as if it is Truth set in stone. Why?

 

"Creativity, originality and innovation are all key to making a website not just appear to be the best thing Google can show in the search results, but to help it actually be the best. Unfortunately, this does not always show in the blogs that the average website owner finds..."

 

Read the rant: http://kercommunications.com/seo/parrots-seo-echo-chamber


Via Nick
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Rescooped by Kevin Fernandez from Small Business Blogging
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7 Things You Should Do After Publishing A New Blog Post

7 Things You Should Do After Publishing A New Blog Post | Content Marketing Blogs | Scoop.it
Are you finding it difficult to get traffic to your new blog post? Drive tons of traffic to your new blog post by following these methods..

Via Dotty Scott
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Matt Cutts Reiterates Importance of Body Copy to Google Search Visibility

Matt Cutts Reiterates Importance of Body Copy to Google Search Visibility | Content Marketing Blogs | Scoop.it
There is a tendency among search engine marketers to be meticulous about the header content – title tag and meta description – but more casual about the relevance of body content to the page. It can confuse Google and make it difficult for the search engi
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Three Ways to Benefit from the New Twitter Profile Page

Three Ways to Benefit from the New Twitter Profile Page | Content Marketing Blogs | Scoop.it

Twitter’s profile redesign is not extreme but it certainly allows you to do more with the look and feel of your page, while also enhancing user experience to a certain degree.

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The Top 15 Mistakes to Avoid In Content Marketing Strategy

The Top 15 Mistakes to Avoid In Content Marketing Strategy | Content Marketing Blogs | Scoop.it
Content is king – and if you still haven't boarded this train, you are missing out on a lot of profitable opportunities. However, to get the most out of your c
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Top 99 Social Media Marketing Blogs List

Top 99 Social Media Marketing Blogs List | Content Marketing Blogs | Scoop.it
Social Media Marketing is all the rage these days. This particular marketing strategy is quickly gaining popularity, and has become a go-to strategy for small
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Top 50 content marketing infographics

Top 50 content marketing infographics | Content Marketing Blogs | Scoop.it
Content marketing draws customers and prospects in by giving them exactly what they want. It is pull marketing at its finest, centered around quality
Kevin Fernandez's insight:

Content marketing draws customers and prospects in by giving them exactly what they want. It is pull marketing at its finest, centered around quality information and consistent engagement. Statistics from the Content Marketing Institute reveal that 90% of B2C marketers are using content marketing and 60% have a documented content strategy.

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10 Google Plus Communities Every Tech People Should Join

10 Google Plus Communities Every Tech People Should Join | Content Marketing Blogs | Scoop.it

Google+ offers the ability to easily share content with people who share your interest. Unlike Facebook and Twitter, Google+ has robust tool for creating and maintaining communities. It allows to moderate and create communities to expand your tech network. Google+ communities are one of the best resources to learn about technology for tech peoples.

 

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Beyond Ebooks: 2 Types of Content That Really Get You Noticed

Beyond Ebooks: 2 Types of Content That Really Get You Noticed | Content Marketing Blogs | Scoop.it
If you're looking to deviate from the expected, check out these 2 types of content that are sure to get you noticed.

Via craig daniels
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craig daniels's curator insight, May 27, 2014 1:39 PM

It's all about getting noticed using slides and videos, or at least it is until you can send the smell of fresh baked muffins through a browser window.


If you own a small business this post is a good outline to help you catch more eyes with your content... Check it out.

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8 Companies Totally Rocking Their LinkedIn Company Pages

8 Companies Totally Rocking Their LinkedIn Company Pages | Content Marketing Blogs | Scoop.it
Check out a sampling of companies -- B2B and B2C -- that are doing great work with their LinkedIn Company Pages.

Via Alessandro Rea
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Rescooped by Kevin Fernandez from SEO and Social Media Marketing
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Knowledge Graph Optimization: How to Get Search Traffic from Google’s Knowledge Graph

Knowledge Graph Optimization: How to Get Search Traffic from Google’s Knowledge Graph | Content Marketing Blogs | Scoop.it

The Knowledge Graph is Google’s way of answering questions and delivering information in a direct way.

 

The best way to understand it is to search Google for “what is the knowledge graph?” The result you will see is a product of the Knowledge Graph, presented at the top of the SERP in larger type and framed with a gray box.

 

To be more specific, the Knowledge Graph (KG) - according to Search Engine Land - “understands facts about people, places, and things and how these entities are all connected.”

 

Read More: http://www.quicksprout.com/2014/05/12/how-to-get-search-traffic-from-googles-knowledge-graph/


Via Antonino Militello
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16 essential social media management tools we love

16 essential social media management tools we love | Content Marketing Blogs | Scoop.it
Think you don’t have enough time, resources, energy or skills to manage the many and varied social media channels at your disposal? Think again…

Via Alessandro Rea
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Rescooped by Kevin Fernandez from Google+ Local & Local SEO News
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How Consumers Use Local Search

How Consumers Use Local Search | Content Marketing Blogs | Scoop.it

Nice infographic about how people use local search (based on a BIA Kelsey study) from HubShout. (Not the image showing in this post.)


Via Linda Buquet :: Catalyst eMarketing
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Chris Agro's curator insight, May 15, 2014 8:17 AM

Helpful insights that can improve your online marketing efforts. -Chris Agro (@agrotising)

Rescooped by Kevin Fernandez from Real SEO
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Content Marketing, User Intent & How to Rank Higher in Google

Content Marketing, User Intent & How to Rank Higher in Google | Content Marketing Blogs | Scoop.it
Content marketing can be an effective way to rank for medium & long tail phrases, but you need to understand user intent to maximise your chances.

Via Nick
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» Twitter’s New Strategy for Annoying Tweeters – The Mute Button

» Twitter’s New Strategy for Annoying Tweeters – The Mute Button | Content Marketing Blogs | Scoop.it

If you were hoping for a way to block tweets that are of little or no use to you, Twitter’s new mute button will soon allow you to do just that.

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Facebook’s Mobile Referrals to Media Sites Surpass All Other Social Networks

Facebook’s Mobile Referrals to Media Sites Surpass All Other Social Networks | Content Marketing Blogs | Scoop.it

A new research by Quantcast has revealed that 24 per cent of mobile referrals to leading news and entertainment sites come from Facebook. This is more than the combined mobile referrals from all other social media.

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Three Best Practices of Content Marketing

Three Best Practices of Content Marketing | Content Marketing Blogs | Scoop.it
Content marketing has been around for a while now. But few businesses are actually deriving value from their content marketing efforts. It's not easy to understand why – at a time when we're bombarded by content of all type on our desktops, mobile phones,
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