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The results of a recent survey have some important social media lessons for businesses. Specifically, keep content interesting and top-notch. And both
Kevin Fernandez's insight:
The results of a recent survey have some important social media lessons for businesses. Specifically, keep content interesting and top-notch. And both understand and cater to the social media attitudes, needs and habits of the local market. Conducted by Ogilvy & Mather and SurveyMonkey, it examined the views of 6,500 social media users from 16 countries.
(Just to state the obvious, this article is supposed to be IRONIC and funny!) Want to climb the heights to become a Social Media Guru? Want to learn the secrets? You’re in luck! In this article I am going to share with you the … Continued
If you were to hire a resource to help with either, most people think to hire either an SEO agency or an Social Media agency because expertise they need an expert that is specific to the area.
That’s a big mistake.
Recent Google algorithm changes underscore how SEO and social media are inextricably linked. Panda is a Google algorithm filter aimed at fighting low quality content; Penguin is one aimed at fighting web spam. Google has concluded the best match for a keyword is the one that is focused and other people follow.
All it takes is one SEO blog to present some BS as "fact" and it can and will be repeated as if it is Truth set in stone. Why?
"Creativity, originality and innovation are all key to making a website not just appear to be the best thing Google can show in the search results, but to help it actually be the best. Unfortunately, this does not always show in the blogs that the average website owner finds..."
There is a tendency among search engine marketers to be meticulous about the header content – title tag and meta description – but more casual about the relevance of body content to the page. It can confuse Google and make it difficult for the search engi
Content marketing draws customers and prospects in by giving them exactly what they want. It is pull marketing at its finest, centered around quality
Kevin Fernandez's insight:
Content marketing draws customers and prospects in by giving them exactly what they want. It is pull marketing at its finest, centered around quality information and consistent engagement. Statistics from the Content Marketing Institute reveal that 90% of B2C marketers are using content marketing and 60% have a documented content strategy.
Google+ offers the ability to easily share content with people who share your interest. Unlike Facebook and Twitter, Google+ has robust tool for creating and maintaining communities. It allows to moderate and create communities to expand your tech network. Google+ communities are one of the best resources to learn about technology for tech peoples.
The Knowledge Graph is Google’s way of answering questions and delivering information in a direct way.
The best way to understand it is to search Google for “what is the knowledge graph?” The result you will see is a product of the Knowledge Graph, presented at the top of the SERP in larger type and framed with a gray box.
To be more specific, the Knowledge Graph (KG) - according to Search Engine Land - “understands facts about people, places, and things and how these entities are all connected.”
A new research by Quantcast has revealed that 24 per cent of mobile referrals to leading news and entertainment sites come from Facebook. This is more than the combined mobile referrals from all other social media.
Content marketing has been around for a while now. But few businesses are actually deriving value from their content marketing efforts. It's not easy to understand why – at a time when we're bombarded by content of all type on our desktops, mobile phones,
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.