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Great Buffer post to find free images for your next campaign !
une source d'images très utile (s)...quoiqu'en soit l'usage !
When you master copywriting fundamentals you can take those skills anywhere. Take the Problem-Agitate-Solve formula for example ...The formula works like this:- Identify a problem- Agitate that problem- Trot out the solutionIts applications are endless....
Understanding human behavior is key to mastering internet skills. Great article.
Master copywriting skills~
Do You Make These 9 Guest Posting Mistakes?: Guest posting has quickly become one of the mos... http://t.co/RLMtnSfuJp #socialmedia #B2C
Is guest posting part of your marketing strategy/plan for 2014? These tips will help you stay on track.
I’m pretty lucky to have Leo around, because there are lots of times when I’m stuck on a title for a post, or the perfect word for something I’m writing. F
Good read for copywriters!
You’ll no doubt have heard it all before – content is king! Create killer content! Set up a blog! Use content to increase conversions! While these are all accurate statements, they aren’t very helpful at all.
How exactly do you create killer content, what should you be writing about in your blog and how exactly can you leverage content for these conversions?
@Charlotte_Varela offers sound advice and 10 tips for better conversions.
5 Things to Consider before Guest Blogging Business 2 Community (blog) But on the content side of things, guest blogging is also a platform for information harmony.
Great tips for content marketers.
Read and share your favourite news stories in a glossy magazine-like interface with Flipboard 2.0 for iPhone, iPad and Android. Here we show you how to create your own web magazine in six simple steps.When Google announced it was making its popular Google Reader service redundant this summer, it left millions in need of a new way to read and subscribe to their favourite web content. Step forward Flipboard, a digital social magazine that has quickly become an App Store favourite. Now in its second iteration, Flipboard has been boosted by a new personalised magazine creation tool that enables users to create their own custom magazine based on whatever they fancy.Since its launch, the second version of Flipboard has amassed a further three million users to the service, and has already seen over 500,000 personalised magazines published....
Read and share your favourite news stories in a glossy magazine-like interface with Flipboard 2.0 for iPhone, iPad and Android. Here we show you how to create your own web magazine in six simple steps.
A well-written Brand Plan helps to align an organization around the direction, the choices and the tactics that need implementing for a brand to achieve their goals. The Brand Plan unites functions...
Managers and business leaders typically respond to cold, hard facts about a particular situation, especially if it’s information about what their customers are saying they want.
If you’re looking to get your boss on board with the importance of content marketing, throw these facts their way:
- 61 percent of consumers say that they are more confident in a company that creates its own content. In fact, they feel more likely to make a purchase from one of these organizations.
- 70 percent of purchasers hope to learn more about a company through information that the business produces on its own, as opposed to ads.
- 78 percent of consumers feel more trust in companies that create custom content; they think that these organizations will yield more trustworthy relationships....
Just the facts, to help you convince your CEO that content marketing counts.
As B2B marketers, we know that online content plays a critical role in B2B purchase decisions. In an increasingly cluttered and competitive marketplace, the right content can help B2B buyers make more informed decisions about the products and services they need and the companies best suited to provide those solutions.
A recent report from the CMO Council, which examined the current state of B2B content marketing, found that a whopping 87 percent of B2B content seekers believe online content has either “a major or moderate impact on vendor preference and selection.”
Not too surprising then that the report also found B2B firms are spending over 25 percent of their marketing budgets on the development, delivery and promotion of content to drive business leads. Marketers are becoming publishers, striving to create content-driven marketing programs that build brand awareness and fuel sales efforts.
Yet, despite increased spending on content marketing, the CMO Council found that too many companies are still engaging in “random acts of content development,” implementing programs that lack a cohesive strategy and often fail to provide buyers with engaging, consultative and relevant information....
More proof of the importance of not being random in your content marketing. have a strategy and work your strategy relentlessly.
King content - The rising influence of blogs in the African travel trade Bizcommunity.com I'm being hard on the travel industry because it's what I know the best, but I could apply the same criticism to other sectors, where, despite very few...
Business 2 Community PaperShare Gives Content Marketing Actionable Analytics CMSWire What does content analytics mean to you? It's more than just page views and click throughs. It's also about engagement.
Social sharing buttons on websites account for less than 30 percent of all sharing, and links shared on Thursday get peak engagement and the longest-lasting traffic.
Those are only two of the results of a RadiumOne study focusing on sharing behavior. RadiumOne is an enterprise advertising platform that operates the Po.st social sharing and URL-shortening platform — which naturally generates a lot of data on what people share, how they share, and what kind of sharing is the most effective.
More information at the link...
Myth vs. Facts...Be Real.
The social media mythbuster...
If you want to know how to optimize a blog you've written for search engines, read up.
Without good search visibility you may never be found. Here are 50 SEO tips for bloggers to help you be discovered, visible on a big web of 550 million websites
If you sit down with any experienced graphic designer, they’ll happily talk to you for hours about the importance of typography. It’s everywhere you look, from huge billboard ads to the front of your favorite t-shirt. Type can reflect many emotions, but most of us rarely notice its profound impact.
Notegraphy is an iOS and Web app that wants everyone, regardless of their experience in Adobe Illustrator, to have fun with typography and create vibrant, sophisticated examples that can then be shared with their friends online. Just as Instagram made photo-editing dead simple and accessible, Notegraphy wants to do the same with type....
This is one of those very cool little apps creative people love.
Last week I wrote about the experience of almost losing my online business as a result of having too many ...
Blog post at Social Success Marketing : 6 TYPES OF CONTENT PEOPLE LIKE TO SHARE ONLINE | If you are a content marketer, it will be behoove you to create only content that people l[..]
Ever wondered about the types of content people share? These are the common types. [infographic]
I was astonished at the argy bargy (love that British term) that erupted when I recently lectured at a conference and tendered my opinion that ghost blogging by an attorney was unethical without a reasonably prominent disclaimer indicating that...
The early days of online marketing were a lot like the Wild West -- anything goes.. Topic: Customer Experience
The need to create unique content is rising. Brands ought to create one or die.
B2B Content Marketing: Lead Gen Is A Priority http://t.co/dkgAzV9GIa Business Articles | Business 2 Community #contentmarketing
“Your idea isn’t new. Pick an idea; at least 50 other people have thought of it. Get over your stunning brilliance and realize that execution matters more.” —Mark Fletcher, Founder of Bloglines.com.
One of the benefits of my work is that I get to travel around the world to meet with fascinating people who have amazing ideas. Much of my speeches and my writings on content marketing are filled with the thoughts of others. Here are eight of my favorite content ideas that I’ve stolen. I’m sharing them with you in the hopes that they will help you as much as they’ve helped me....
Are there really no new ideas?
B2B companies like email marketing. A lot. One survey from Marketing Sherpa found that B2B marketers estimate ROI from email initiatives as high as 127 percent. That said, any business with an email list knows that it can be hard to get new contacts.
Internet Marketing News Content Marketing: Storytelling for Sales Internet Marketing News There's a huge buzz surrounding content marketing in the SEO world at the moment, but one thing that many webmasters fail to understand is that content...