Content marketing = Blended Learning 2.0
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Content is king: easy & simple ways to curate relevant content

Content is King: we've heard this sentence so much that for a lot of us it can become a factor of stress and frustration. Are you suffering content FOMO? Relax: content curation is here to the rescue. And here's how to make it practical and easy through hands-on best practices and tips as well as free or freemium tools to stop worrying about not doing enough with content. 


Via Guillaume Decugis
Burrough's insight:

Great tips on the why and how of content curation. Also some new content discovery tools I haven't heard of before. Off to investigate!

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SENAME Interactive's curator insight, May 8, 2015 1:38 AM

Excellent slideshare on content curation. Worth viewing it. 

Marta Torán's curator insight, June 13, 2015 3:10 PM

Una excelente presentación sobre Curación de Contenidos

ignis ideas+innovación transmedia's curator insight, August 7, 2015 9:35 AM

These are the slides of a talk I gave to the Social Media for Non-Profits conference on June 11 in Mountain View. 

 

Like many large and small businesses, non-profits are often looking at social media in general and content in particular as a huge opportunity to embrace but also one that is hard to master. Limited resources, lack of inspiration, lack of credibility are often mentioned as blocking factors so that overall a lot of people are left with fear of missing out. 

 

My talk was thus on how to relieve that stress by using content curation - which in itself is not easy but can become much easier with the appropriate tools or combination of tools. 

 

The presentation covers the key benefits of a good content strategy, how content curation can help as well as best practices, tools and a few case studies as well. 

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chrisbrogan.com

chrisbrogan.com | Content marketing = Blended Learning 2.0 | Scoop.it
Building the Digital Channel - Beyond Social Media
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Sign up to Chris's email for excellent advice on social marketing

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Web 2.0 Expo NY 09: Chris Brogan, "The Serendipity Engine"

Chris Brogan (New Marketing Labs), "The Serendipity Engine"
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Chris Brogan's advice on sharing. Use a ratio of 12:1. Share 12 times as much content from other people as your own.

Questions to ask yourself about social:

1. How do we share?

2. How do we extend experiences & relationships?

3. How do we collaborate?

4. How do we wire new networks?

5. How do we develop relationships that yield

 

 

 

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Using Social Media for Professional Learning: Seek, Sense, and Share

Using Social Media for Professional Learning:  Seek, Sense, and Share | Content marketing = Blended Learning 2.0 | Scoop.it

This is Beth Kanter's take on Seek, Sense, Share. There are some great practical tips on more disciplined social media use in general.

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Annette PHILIPPAUX's curator insight, February 6, 2014 1:09 PM

Explorer les notions de  seek sense and share et  reprendre le  tableau montrant qu'au delà du blende learning l'enjeu est le working learning.

quelle résonnance avec le 70/20/10 

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Content Curation Primer

Content Curation Primer | Content marketing = Blended Learning 2.0 | Scoop.it

What is Content Curation?

This is essential reading for anyone considering using content curation for learning or anything. This is the post that made me realise the potential and also schooled me on the right way to do it.

 

Seriously read and reflect before signing up to any platforms.

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chaiyangli's curator insight, September 30, 2014 10:48 AM

 Seriously read and reflect before signing up to any platforms.

chaiyangli's curator insight, September 30, 2014 10:55 AM

Seriously read and reflect before signing up to any platforms.

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Supercharge your Scoop.it Suggestions

Out of the box Scoop.it's suggestion engine doesn't have the greatest signal:noise ratio. Watch this video for some easy ways to fix that.
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7 skills every content strategist must have

7 skills every content strategist must have | Content marketing = Blended Learning 2.0 | Scoop.it
To do their jobs well, content strategists need to think like authors, publicists, campaign managers, and more.
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The Top 10 Content Marketing Strategy Lessons from the Last 15 Years

The Top 10 Content Marketing Strategy Lessons from the Last 15 Years | Content marketing = Blended Learning 2.0 | Scoop.it
Here are the top 10 lessons we at CMI have learned about content marketing strategy along the way. We hope you find one or two helpful nuggets of wisdom here.
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14 Best-Kept Killer Hook Secrets That Grab Your Audience And Hook Them | Product Launch and Business Growth Blog

14 Best-Kept Killer Hook Secrets That Grab Your Audience And Hook Them | Product Launch and Business Growth Blog | Content marketing = Blended Learning 2.0 | Scoop.it
Tweet Hook your audience and you can make millions.  Fail to find that elusive hook or slant and you’re doomed to mediocrity. Your hook is that critical. Hooks aren’t just interesting, they’re fascinating and remarkable slants.
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What is a content marketing strategy?

What is a content marketing strategy? | Content marketing = Blended Learning 2.0 | Scoop.it
A content marketing strategy looks how content marketing (not content) can be used in a strategic way. Questions to answer.
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The Key To Content Marketing (And Business): Be Less Self-Centered

The Key To Content Marketing (And Business): Be Less Self-Centered | Content marketing = Blended Learning 2.0 | Scoop.it
In a world where “every brand is a publisher,” giving away audience-focused content is cheaper, more inspiring, and better for the world than interruptive marketing.
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The Future of Content Marketing: 5 Beyonds

Content Marketing moves fast. It's good to step back and see where this thing is going. (Annotated slides from my recent #B2BHuddle session)
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Write to Done - Unmissable articles on writing

Write to Done - Unmissable articles on writing | Content marketing = Blended Learning 2.0 | Scoop.it
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Regular advice on better writing for all sorts of things

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Small business marketing advice, tools and resources | Marketing Donut

Marketing advice and resources for small businesses (SMEs) to set marketing objectives, plan marketing strategy and marketing mix, promote their business and improve sales.
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Marketing resources to explore and support

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5 Ways Content Marketing Supports Instructional Design

5 Ways Content Marketing Supports Instructional Design | Content marketing = Blended Learning 2.0 | Scoop.it
When we talk about marketing, by default we talk about marketing campaigns. That suggests using a variety of media, spread out over a period of time, coordinated in a way that serves a specific goa...
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PKM | Harold Jarche

PKM | Harold Jarche | Content marketing = Blended Learning 2.0 | Scoop.it

Harold Jarche doesn't really talk specifically about curation in this article, but the model he uses for personal knowledge management, "Seek Sense Share" describes the curation process.

 

If you miss out the sense bit and share indiscriminately, then you're  just adding to the noise that curation is trying to reduce.

 

Aggregation is ok, but curation adds more value because it's personal.

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Content Curator as DJ - Robin Good

This short clip from Robin Good reminds us that good curation requires a strong understanding of your audience. You need to cater to the needs and interests of the audience.

 

Here's the full video interview with Howard Rheingold that this was clipped from http://www.youtube.com/watch?v=o1IeOzIoRDs

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Tip 78: Lead with Marketing, not Learning | Elearning Tips

Tip 78: Lead with Marketing, not Learning | Elearning Tips | Content marketing = Blended Learning 2.0 | Scoop.it
Want to engage people in your learning? Tip 78 looks at why the learning isn’t the payoff at the end of the content marketing campaign. It IS the campaign.
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Using Content to Build A Community « The Community Manager

Using Content to Build A Community « The Community Manager | Content marketing = Blended Learning 2.0 | Scoop.it

Companies are increasingly finding that relevant, influential, and engaging content has the power to foster a loyal customer community. By taking a strategic approach to content development, companies can bring people with common interests together in one space to share stories and ideas related to their product and industry.

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The Pixar Touch - history of Pixar - Blog - Pixar story rules (one version)

The Pixar Touch - history of Pixar - Blog - Pixar story rules (one version) | Content marketing = Blended Learning 2.0 | Scoop.it
Pixar story artist Emma Coats has tweeted a series of “story basics” over the ...
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26 superb examples of agile marketing in action

26 superb examples of agile marketing in action | Content marketing = Blended Learning 2.0 | Scoop.it
Agile project management is something that many tech teams have adopted in the past few years, to rapidly build and develop new products, and to finesse existing ones. There is a focus on sprints, and on getting things done quickly.
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The Lean Startup | Methodology

The Lean Startup | Methodology | Content marketing = Blended Learning 2.0 | Scoop.it
Methodologies from the official website of all things Lean Startup presented by Eric Ries.
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Why is this relevant to content marketing? Aside from the fact that everything is going lean these days (they've already coined lean content), the basic principles are valuable when applied to content marketing especially the bit about feedback loops.

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5 Content Marketing Tips to Kickstart Your Plan

5 Content Marketing Tips to Kickstart Your Plan | Content marketing = Blended Learning 2.0 | Scoop.it
Here are 5 tips for kickstarting your content marketing plan
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Tip 78: Lead with Marketing, not Learning | Elearning Tips

Tip 78: Lead with Marketing, not Learning | Elearning Tips | Content marketing = Blended Learning 2.0 | Scoop.it
Want to engage people in your learning? Tip 78 looks at why the learning isn’t the payoff at the end of the content marketing campaign. It IS the campaign.
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Great insight and introduction from Kineo about the way marketing can support learning.

 

Start here.

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