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Does Infographic Marketing Still Work? A Data Driven Answer

Does Infographic Marketing Still Work? A Data Driven Answer | Content Marketing | Scoop.it

Based on the KISSmetrics stats from 2010, we know infographics worked well then. But the real question is: do they still work today?

 


Via Kamal Bennani
Yorke Communications's insight:

It is working great. It is one of the best modern marketing strategy.

 

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Magnetic Content: Customer Attraction, 2014 version

Content marketing can help you achieve what advertising cannot: winning the trust of your prospects and customers. Learn the essential strategies for creating …

Via Stefano Principato
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Content Marketing: How Crowdsourcing Can Inspire Great B2B Content Ideas

Content Marketing: How Crowdsourcing Can Inspire Great B2B Content Ideas | Content Marketing | Scoop.it
Understand the benefits of crowdsourcing with these pros and cons and B2B marketers who are doing it right. Is crowdsourcing in your business future?
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2015 SEO Checklist [Infographic]

2015 SEO Checklist [Infographic] | Content Marketing | Scoop.it
As the search ranking algorithms used by Google and the other major search engines have become more sophisticated, the practice of SEO has gotten easier to explain (create great content, earn links)…

Via Stefano Principato
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9 Great Tools to Help You Write & Edit Blog Posts Better

9 Great Tools to Help You Write & Edit Blog Posts Better | Content Marketing | Scoop.it
Looking to step up your blog writing and editing game? Try one (or all!) of these 9 tools.

Via Kamal Bennani
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Landing Page Conversion: Organic & Content Optimization

Landing Page Conversion: Organic & Content Optimization | Content Marketing | Scoop.it
Here's a look at some of the ways search marketers can move to the next step of converting traffic by understanding options, page-level metrics, and the importance of testing.

Via Kamal Bennani
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89 Percent Of Companies Using Content Marketing Say It Works [Survey]

89 Percent Of Companies Using Content Marketing Say It Works [Survey] | Content Marketing | Scoop.it
Ascend2 Content Marketing Trends Survey also looks at effectiveness and difficulty of using different types of content.

Via Bonnie Burns
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Bonnie Burns's curator insight, March 16, 4:07 PM

Almost nine out of 10 companies that use content marketing said that it’s either “very successful” or “somewhat successful.”

garrymartinca's curator insight, March 17, 6:36 PM

How do companies measure this. I remember an old saying if you can't measure it, you can't manage it. Introduce LIA to your Marketing and Sales Teams http://www.liaapp.com

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4 Ways to Improve Your Digital Marketing in 2015 and Beyond - Business 2 Community

4 Ways to Improve Your Digital Marketing in 2015 and Beyond - Business 2 Community | Content Marketing | Scoop.it
According to the Salesforce 2015 State of Marketing report, marketers are changing their digital marketing priorities for 2015.
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4 reasons to outsource content development | Yorke Communications

4 reasons to outsource content development | Yorke Communications | Content Marketing | Scoop.it
In today’s highly competitive market, 91% of B2B marketers use content marketing as part of their primary strategy . Companies are realizing that relevant, eng
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What’s your Brand Story? | Yorke Communications

What’s your Brand Story?  | Yorke Communications | Content Marketing | Scoop.it
Content strategy of corporates who used content effectively Big companies have built their brands by dedicating their time, money and energy solely to communication. Communication is important when it comes to building your brand. You must keep in mind that it is not WHAT you say but HOW you say it that will shape your …
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what great brands do - infographic - Denise Lee Yohn

what great brands do - infographic - Denise Lee Yohn | Content Marketing | Scoop.it
Visual summary of the brand-building principles in Denise Lee Yohn's book, What Great Brands Do. Infographic.

Via Russ Merz, Ph.D.
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Russ Merz, Ph.D.'s curator insight, March 16, 3:31 PM

Looking for a good reference of brand building principles? Denise Lee Yohn's book is a valuable resource.

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8 Content Marketing Trends to Watch Out for in 2015 (Infographic)

8 Content Marketing Trends to Watch Out for in 2015 (Infographic) | Content Marketing | Scoop.it
By this time, many businesses and digital marketers may have already realized that content marketing is not just some fad that you should do – because everyone else is doing it – but rather a ver…
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Track your Marketing Success with these Lead Generation Metrics | Marketing Appointment Setting

Track your Marketing Success with these Lead Generation Metrics | Marketing Appointment Setting | Content Marketing | Scoop.it
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How to Choose a Quality SEO Company – 67 Questions to Ask!

How to Choose a Quality SEO Company – 67 Questions to Ask! | Content Marketing | Scoop.it
Before we begin, I’d just like to take a minute to apologize about all the frustration this information will cause some SEOs :)Like any smart business owner, you do your due diligence, but what happens when you’ve got to make a decision on...
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4 Ways to Become a Better Content Marketer

4 Ways to Become a Better Content Marketer | Content Marketing | Scoop.it
Content marketing has permanently changed the nature and function of public relations. The continuous process of creating and curating content has become the next step in the evolution of PR.
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Top 10 Online Marketing Experts To Follow In 2015 - Forbes

Top 10 Online Marketing Experts To Follow In 2015 - Forbes | Content Marketing | Scoop.it
Who are the online marketing experts you should be getting to know in 2015? There are hundreds, but here are our top 10.
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Top 15 Websites to Find Free Images For Your Content Marketing

Top 15 Websites to Find Free Images For Your Content Marketing | Content Marketing | Scoop.it
Finding an online library stocked with pictures that are of high quality and free can be a daunting task. Here are 15 top websites to find free images

Via Pantelis Chiotellis
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Nerina Finetto's curator insight, March 20, 2:37 PM

Worth knowing!

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11 Big Content Marketing Challenges (and How to Overcome Them) - WordStream (blog)

11 Big Content Marketing Challenges (and How to Overcome Them) - WordStream (blog) | Content Marketing | Scoop.it
In this post, we'll look at 11 of the most common content marketing challenges that businesses face and discuss strategies for how to overcome them.
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10 Digital Marketing Trends In 2015 That Will Boost Your Strategy - Forbes

10 Digital Marketing Trends In 2015 That Will Boost Your Strategy - Forbes | Content Marketing | Scoop.it
Digital marketing is an impulsive, erratic, and volatile industry. The moment you catch the tiger by the tail, there’s a new tiger whose fugacious tail requires catching. Keeping up with a changeable industry seems like a fool’s errand.
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How Social Media Listening Can Improve Your Content Marketing

How Social Media Listening Can Improve Your Content Marketing | Content Marketing | Scoop.it
Lay the foundation of a strong and sustainable content marketing strategy by using social media listening to create better content for your audience.

Via Russ Merz, Ph.D.
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Eric Webb | Marketing Executives Network Group's curator insight, March 17, 8:10 AM

I really like this post about listening and then using that information to create new content. Well worth the read.

Dean Renfro's curator insight, March 17, 1:35 PM

Content marketing from scratch can be hard work. Having sources to listen in on is crucial. Social Media listening gives you ideas, trends, even style that helps  your content communicate.

Hyunghwan Shin's curator insight, March 17, 10:44 PM

SNS

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The 3 Most Common Mistakes in Digital #Marketing by Startups - Search Engine Journal

The 3 Most Common Mistakes in Digital #Marketing by Startups - Search Engine Journal | Content Marketing | Scoop.it
To take your digital marketing to a productive level, you not only have to execute your tasks right. You also have to avoid these common mistakes.
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Open Your Eyes, Worker | Yorke Communications

Open Your Eyes, Worker | Yorke Communications | Content Marketing | Scoop.it
Have you ever thought if you are you being seduced by your employer into believing that you work for an extraordinary brand?
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Maximizing the Effectiveness of Content Personalization

Maximizing the Effectiveness of Content Personalization | Content Marketing | Scoop.it
In today’s world, there is no such thing as an effective one-size-fits-all content marketing approach anymore. Recently, the Content Marketing Institute (CMI) surveyed businesses about the state of th
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Adfactors PR acquires strategic stake in Yorke Communications | Yorke Communications

Adfactors PR acquires strategic stake in Yorke Communications | Yorke Communications | Content Marketing | Scoop.it
MUMBAI, February 6, 2015: Adfactors PR, India’s largest public relations firm by revenue, has made a strategic investment in Bengaluru-based specialised content company, Yorke Communications. Yorke Communications was co-founded by veteran communications professionals Matilda and Peter Yorke in 2008. This acquisition significantly strengthens Adfactors PR’s value chain by boosting its capabilities to offer superior content, …
Yorke Communications's insight:

#pressrelease

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The Science of Content Analysis | Yorke Communications

The Science of Content Analysis | Yorke Communications | Content Marketing | Scoop.it
Content analysis is but a measuring and guiding tool in its truest sense. It is both qualitative and quantitative in nature and can be used for a variety of purposes which include influencing, decision making, research and subsequent report writing, market studies, arriving at theories and hypothesis. While, content analysis does seem simple, it is a highly complex and resource intensive task.
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Yorke Communications's curator insight, February 4, 1:22 AM

–An essential part of analyzing content is to take the audience content into consideration.  While most content is media driven, the responses offered to them from a varied audience pool helps in contribution of the analysis of the content.

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The Right Word for Right Lead | Yorke Communications

The Right Word for Right Lead | Yorke Communications | Content Marketing | Scoop.it
Choose the Right Words to Engage.Write on trending topics related to your business. Web visitors always try to get details of latest news or hot topics. Write on hot topics related to your niche business.
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eBook: Rethink Your Content Marketing to Attract and Engage

eBook: Rethink Your Content Marketing to Attract and Engage | Content Marketing | Scoop.it
Engage with your target audience and encourage them to engage with your brand.
Yorke Communications's insight:

#ebook Free ebook on Content Marketing

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