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How to Track Leads from Marketing to Sales | Marketing Technology

How to Track Leads from Marketing to Sales | Marketing Technology | Content Marketing | Scoop.it
How to Track Leads from Marketing to Sales by Douglas Karr on Marketing Technology

Via marketingIO
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5 New Social Platform Features You Need to Know About

5 New Social Platform Features You Need to Know About | Content Marketing | Scoop.it

Search free wifi by new Facebook feature

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The Beginner's Guide to Launching a Mobile SEO Campaign

The Beginner's Guide to Launching a Mobile SEO Campaign | Content Marketing | Scoop.it
You'll have to play by new rules to target voice search, lightning-fast page speeds and mobile-friendly content.
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7 Conversion Rate Truths That Will Change Your Landing Page Strategy

7 Conversion Rate Truths That Will Change Your Landing Page Strategy | Content Marketing | Scoop.it
Seven landing page conversion facts that make conventional Conversion Rate Optimization wisdom look silly.
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5 steps to optimizing your site for Google's mobile-first index

5 steps to optimizing your site for Google's mobile-first index | Content Marketing | Scoop.it
Now that Google is officially testing a mobile-first index, columnist Ryan Shelley believes it's well past time to get aboard the mobile-friendly train. Here, he provides some tips to get you started.
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13 Email Workflows You Should Be Using in Your Marketing Automation

13 Email Workflows You Should Be Using in Your Marketing Automation | Content Marketing | Scoop.it
Get ideas for all of the email marketing workflows you could set up to help automate your lead nurturing.
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[Infograpihcs] Let’s Talk Customer Value Marketing… once again

[Infograpihcs] Let’s Talk Customer Value Marketing… once again | Content Marketing | Scoop.it
[Infograpihcs] Let’s Talk Customer Value Marketing… once again
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What Gets the Most Results for Top SEOs? [Infographic] | SEJ

What Gets the Most Results for Top SEOs? [Infographic] | SEJ | Content Marketing | Scoop.it
Between backlinks, content and technical, it's difficult to know where to start. This infographic shares insights from SEO marketers for 2016 and beyond.
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Amazon's Prime Marketing Strategy

Amazon's Prime Marketing Strategy | Content Marketing | Scoop.it
From startups to small businesses to large corporations, every brand can learn from Amazon’s Prime marketing strategy.
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Case Study: 5 Creative Link Building Campaigns

Case Study: 5 Creative Link Building Campaigns | Content Marketing | Scoop.it

Five link building campaigns suggestions (with supporting case studies) for other creative webmasters looking to change up their link building game:


Via Kamal Bennani
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5 Sites Where You Can Republish Blog Content for More Traffic

5 Sites Where You Can Republish Blog Content for More Traffic | Content Marketing | Scoop.it
Learn the reasons why you should republish blog content and the places where you can best republish your posts to increase traffic and brand awareness.
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Designing for SEO

Designing for SEO | Content Marketing | Scoop.it
We've all run into the issue of compromising design for SEO, or vice-versa. Why is it that websites that look amazing typically offer little opportunity for on-page optimization? In today's post, Justin Taylor bridges the gap between design and SEO with a solution that makes both sides happy dance with joy!
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37 Mind-Blowing Email Marketing Stats - Infographics - Website Magazine

37 Mind-Blowing Email Marketing Stats - Infographics - Website Magazine | Content Marketing | Scoop.it
Email is one of the most effective forms of lead generation today, and here are 37 statistics that make it hard to prove otherwise. SUBSCRIBE to Website Magazine & Accelerate 'Net Success
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What Google Doesn't Want You to Hear About Link-Building for SEO

What Google Doesn't Want You to Hear About Link-Building for SEO | Content Marketing | Scoop.it
Google's penalty for manipulative links has left too many entrepreneurs hoping and praying for people to link to them. Here's a more pragmatic approach.
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How to Lead Website Visitors to Your Best Content

How to Lead Website Visitors to Your Best Content | Content Marketing | Scoop.it
For instance: The easier you can make the bots' job, the better they like you.
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Google is testing images in Sitelink extensions

Google is testing images in Sitelink extensions | Content Marketing | Scoop.it
Spotted on mobile, the extensions display in a swipeable carousel.
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Aligning collateral and micro-conversions with the buying cycle

Aligning collateral and micro-conversions with the buying cycle | Content Marketing | Scoop.it
Columnist Amy Bishop believes it's time to rethink the age-old strategy of a singular conversion point. Learn how to leverage your content to guide consumers through the purchase funnel while obtaining marketing insights that will help you drive sales.
Yorke Communications's insight:
Its time to do data analysis
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Google begins mobile-first indexing, using mobile content for all search rankings

Google begins mobile-first indexing, using mobile content for all search rankings | Content Marketing | Scoop.it
While called an 'experiment,' it’s actually the first move in Google's planned shift to looking primarily at mobile content, rather than desktop, when deciding how to rank results.
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Disruptive Technologies in Automobiles can help in India’s Strategy for Energy Security

Disruptive Technologies in Automobiles can help in India’s Strategy for Energy Security | Content Marketing | Scoop.it
India has set a long-term target of achieving 50% energy from Renewable Energy for achieving energy security for the nation.
The Government has set a target of 175 GW renewable energy capacit
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Long-term SEO: Proving the value now

Long-term SEO: Proving the value now | Content Marketing | Scoop.it
How can you help clients understand the value of SEO initiatives when the results may take weeks or even months to pan out? Columnist Casie Gillette shares her advice.
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Google Allo Reviews Coming in Ahead of Official Release - Search Engine Journal

Google Allo Reviews Coming in Ahead of Official Release - Search Engine Journal | Content Marketing | Scoop.it
Google’s forthcoming messaging app, Allo, already has a nearly-perfect rating and it hasn’t officially been released yet.
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What Prime Day Means for Amazon and Other Ecommerce Brands

What Prime Day Means for Amazon and Other Ecommerce Brands | Content Marketing | Scoop.it
There's plenty of excitement in the hours leading up to Prime Day, but one thing is for sure: Amazon is making a savvy business decision that further establishes the company as one of the most progressive brands.
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Allstate: Offline call data improved SEM performance and the customer experience

Allstate: Offline call data improved SEM performance and the customer experience | Content Marketing | Scoop.it
Company generated an increase in quality calls and lowered customer acquisition costs.
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Top 10 Technical SEO Issues (and How to Fix Them) - ZOG Digital Blog

Top 10 Technical SEO Issues (and How to Fix Them) - ZOG Digital Blog | Content Marketing | Scoop.it
Winning the SEO game means publishing high-quality content that earns links. But all the quality content in the world won't help your search rankings if your site has structural or other technical issues.
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The four pillars of the future of SEO

The four pillars of the future of SEO | Content Marketing | Scoop.it
What does the future of search engine optimization have in store for us? Columnist Pratik Dholakiya looks at recent trends to explain the direction our industry is headed in.
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