content marketing and multi-screen marketing
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Next-gen multiscreen ushers in new era of TV consumption | Rapid TV News

New research from Discovery Networks has revealed a growth of multi-screening, catch-up services, social TV and content snacking viewer behaviours that the leading broadcaster sees as fundamental to the development of TV Everywhere...

Via Ignacio Conejo Moreno
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Ignacio Conejo Moreno's curator insight, March 1, 2013 3:41 AM

Interesante artículo sobre la adaptación de la TV tradicional a los entornos multicanal y la interacción con las RRSS.

Entre nosotros: O se adaptan, o se quedan fuera.

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Next-gen multiscreen ushers in new era of TV consumption | Rapid TV News

New research from Discovery Networks has revealed a growth of multi-screening, catch-up services, social TV and content snacking viewer behaviours that the leading broadcaster sees as fundamental to the development of TV Everywhere (Viewers relishing...
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The Multi-Screen Dayparting Playbook

The Multi-Screen Dayparting Playbook | content marketing and multi-screen marketing | Scoop.it
Nice job @rickraida Check out this flipping book on Multi-Screen Dayparting Playbook http://t.co/isFvN2e5PF
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How Context Strengthens Your Entire Marketing Funnel

How Context Strengthens Your Entire Marketing Funnel | content marketing and multi-screen marketing | Scoop.it
How context can be applied to every stage in your funnel -- making your marketing all the more powerful.
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Context, value and competence crucial for mobile campaigns: study

Context, value and competence crucial for mobile campaigns: study | content marketing and multi-screen marketing | Scoop.it
To play in the mobile space, brands must be competent, use location and offer an exchange of tangible value, according to Millward Brown.
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Real-Time Location Data Gets a Bigger Slice of Mobile Targeting - eMarketer

Real-Time Location Data Gets a Bigger Slice of Mobile Targeting - eMarketer | content marketing and multi-screen marketing | Scoop.it
As marketers increasingly look to make investments in mobile, many are beginning to use the targeting opportunities offered by the phone—especially the ability to access a user’s immediate location.
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The Return on Investment (ROI) of User Experience (UX)

An animated video about the ROI of doing user experience and user-centered design work.


Via Alexis Brantes, Fred Zimny
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Véronique Françoys's curator insight, February 3, 2013 4:47 PM

"Any intelligent fool can make things bigger and more complex...It takes a touch of genius and a lot of courage to move in the opposite direction"- Albert Einstein

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Context Will Lead Mobile Engagement

Context Will Lead Mobile Engagement | content marketing and multi-screen marketing | Scoop.it
Brands and Marketers need to have a grasp on a user’s total mobile experience to create compelling want for mobile interaction in the future. (Context Will Lead Mobile Engagement The real challenge is digging into experiences.
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Context Always Mattered, Now It’s Crucial

Context Always Mattered, Now It’s Crucial | content marketing and multi-screen marketing | Scoop.it
As the flood of content marketing continues to populate the interwebs, you're starting to hear context come to the fore. Context was the overriding theme at (A good one today from @geoffliving.Why context is crucial to content/marketing.
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Context Conference

Context Conference | content marketing and multi-screen marketing | Scoop.it
The Context Conference shows brand marketers and advertisers how to deliver rich, relevant mobile and multi-screen consumer experiences that drive audience engagement.
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Netflix members love multi-screen but still love cable - nScreenMedia

But that 7hrs/week streaming must come out of somewhere. RT @nscreenmedia Netflix members still love cable via http://t.co/RawEpfxAzN
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Twitter: Our Mobile Users Are Younger, More Active & Follow More Brands

Twitter: Our Mobile Users Are Younger, More Active & Follow More Brands | content marketing and multi-screen marketing | Scoop.it
Twitter says its mobile audience is more engaged than the average user by following more brands, interacting more with tweets and spend more time using the service.
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Audience Targeting in Mobile: 4 Key Elements of Context

Audience Targeting in Mobile: 4 Key Elements of Context | content marketing and multi-screen marketing | Scoop.it
Looking to deliver the most relevant mobile ad experience possible? Learn how four key mobile context elements – location, time of day and week, user behavior, and weather – can increase user engagement and campaign performance.
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