Content, marketing and the meaning of it all
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Content, marketing and the meaning of it all
Content strategy, digital marketing, start-up and that kind of stuff...
Curated by SarahMacCann
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Why content marketers should spend 50% of their resources on distribution

Why content marketers should spend 50% of their resources on distribution | Content, marketing and the meaning of it all | Scoop.it
What comes first: the distribution or the content?
SarahMacCann's insight:

"At The New York Times, far too often for writers and editors the story is done when you hit publish,’ said Paul Berry, who helped found The Huffington Post. ‘At Huffington Post, the article begins its life when you hit publish."

 

 

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How brands should embrace the new Google mobile algorithm

How brands should embrace the new Google mobile algorithm | Content, marketing and the meaning of it all | Scoop.it
Earlier this year, Google announced that it would expand its use of 'mobile-friendliness' as a ranking signal on 21 April 2015.
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What Facebook's Algorithm Change Means For Brands, Publishers, and the Future of Media

What Facebook's Algorithm Change Means For Brands, Publishers, and the Future of Media | Content, marketing and the meaning of it all | Scoop.it
Everyone spent this week freaking out about 'Mobilegeddon,' but another much more unexpected algorithm change might prove far more painful for brands and publishers alike.
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‘You Need Editors, Not Brand Managers': Marketing Legend Seth Godin on the Future of Branded Content

‘You Need Editors, Not Brand Managers': Marketing Legend Seth Godin on the Future of Branded Content | Content, marketing and the meaning of it all | Scoop.it
We sat down with Seth Godin, the godfather of modern marketing, to get his take on the present and future of content marketing.
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Four hallmarks of a successful conversion rate optimization strategy

Four hallmarks of a successful conversion rate optimization strategy | Content, marketing and the meaning of it all | Scoop.it
The difference between success and failure is often in the details.
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Making User Experience Part of Business Strategy | Understanding a Product’s Target Culture :: UXmatters

Making User Experience Part of Business Strategy | Understanding a Product’s Target Culture :: UXmatters | Content, marketing and the meaning of it all | Scoop.it
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The distraction economy: how technology downgraded attention

The distraction economy: how technology downgraded attention | Content, marketing and the meaning of it all | Scoop.it
Focus for a second. Tech companies such as Facebook and Tinder are battling to monetise your ephemeral interests, writes Tomas Chamorro-Premuzic
SarahMacCann's insight:

Did you make it to the end?

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17 of The Best Tools to Get Your Content Its Largest Audience

17 of The Best Tools to Get Your Content Its Largest Audience | Content, marketing and the meaning of it all | Scoop.it
When you’re creating useful, actionable, epic content, everyone deserves to see it. So how do you get your hard work seen by the largest audience possible?
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The Offline / Online Marketing Landscape

The Offline / Online Marketing Landscape | Content, marketing and the meaning of it all | Scoop.it
If there’s one thing I’ve learned this year it is this: share a vaguely useful colourful chart on social media channels, and your ship will come in.
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Q&A: Jakob Nielsen on RWD, Google and the best ways to test your website

Q&A: Jakob Nielsen on RWD, Google and the best ways to test your website | Content, marketing and the meaning of it all | Scoop.it
Jakob Nielsen has been dubbed the 'king of usability' and has been helping to make the web easier to use for more than a decade.
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Nine writing ‘rules’ you can safely ignore

Nine writing ‘rules’ you can safely ignore | Content, marketing and the meaning of it all | Scoop.it
The idea that our language is going to the dogs is a pedant’s meme that goes back at least as far as Seneca.
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The Ultimate Content Marketer's Guide to Syndication and Licensed Content

The Ultimate Content Marketer's Guide to Syndication and Licensed Content | Content, marketing and the meaning of it all | Scoop.it
Today, syndication is still a big part of traditional media's business model. But like everything else, it's being tugged apart by technology.
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26 inspirational web design resources to boost your creativity

26 inspirational web design resources to boost your creativity | Content, marketing and the meaning of it all | Scoop.it
As I am in middle of building my own website and drowning in never-ending design possibilities as well as unfathomable bits of CSS I thought I would share with you some inspiration.
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Think With Google: How the Search Giant's Online Mag is Schooling Marketers

Think With Google: How the Search Giant's Online Mag is Schooling Marketers | Content, marketing and the meaning of it all | Scoop.it
Google has a treasure trove of data that any marketer would kill for. With Think with Google, they're beginning to share a bit of the wealth.
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211 awesome phrases for email subject lines that sell

211 awesome phrases for email subject lines that sell | Content, marketing and the meaning of it all | Scoop.it
Newsflash: email is a great way to sell stuff online. And subject lines make a huge difference to your bottom line. This is a fact.
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Is anyone responsible for CRO in your organisation?

Is anyone responsible for CRO in your organisation? | Content, marketing and the meaning of it all | Scoop.it
The process of digital transformation often focuses on new technologies and software, while neglecting the equally important task of ensuring employees have the requisite digital skills.
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How to Track Content ROI: A Step-by-Step Guide

How to Track Content ROI: A Step-by-Step Guide | Content, marketing and the meaning of it all | Scoop.it
Learn how to calculate the ROI of a piece of content in this in-depth, step-by-step guide.
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The Top 7 Content Marketing Trends That Will Dominate 2015

The Top 7 Content Marketing Trends That Will Dominate 2015 | Content, marketing and the meaning of it all | Scoop.it
Check out these significant challenges marketers will face this year when it comes to content marketing, as well as trends we’re likely to see during 2015.
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You are a storyteller, and you have a story worth telling.

You are a storyteller, and you have a story worth telling. | Content, marketing and the meaning of it all | Scoop.it
We believe that everyone is a storyteller, and everyone has a story worth sharing. Today’s connected world is rapidly changing how we share stories.
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Born before 1985? Then you’re a ‘digital immigrant’

Born before 1985? Then you’re a ‘digital immigrant’ | Content, marketing and the meaning of it all | Scoop.it
Anyone born after 1985 is a ‘digital native’ and can’t imagine a time before the internet, when we weren’t constantly connected, says Lauren Laverne
SarahMacCann's insight:

'are we losing the ability to think deeply? To remember? How is “continuous partial attention” changing our culture and our brain chemistry? '

 

 

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Mike Bracken – On Strategy: The strategy is delivery. Again.

Mike Bracken – On Strategy: The strategy is delivery. Again. | Content, marketing and the meaning of it all | Scoop.it
I am the Executive Director of Digital in the Cabinet Office, which sits at the centre of Government and aims to make Government work better
SarahMacCann's insight:

"Digital transformation is not about lots of thinking, it’s about lots of doing. You can’t know what your strategy is until you’ve started delivering things."

 

 

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A thoroughly entertaining beginner’s guide to data and analytics

A thoroughly entertaining beginner’s guide to data and analytics | Content, marketing and the meaning of it all | Scoop.it
Confused by cross-channel analytics? Bewildered by big data? Stupefied by structured data?
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