Digital marketing has become one of the most focused on streams of marketing in the last few years. Three of the biggest digital marketing issues include social network marketing, mobile, SMS marketing, and content marketing. Here’s a brief look at each:
Social Network Marketing
As a marketing, you can rely on social media to connect, engage, and build relationships with current and potential customers.
Mobile / SMS Marketing
Mobile marketing is a term that covers several different methods of marketing through mobile devices. Mobile marketing can take several different shapes but one of the most popular is SMS marketing.
Content marketing is the development of interesting and helpful materials to engage customers and clients. Examples of content can be blogs, infographics, online tools, YouTube videos etc.
This infographic displays some eye-opening statistics about these 3 digital marketing streams and might get you thinking more about including these streams into your marketing mix.
share Learn more great video recruiting and employer branding tips for employers by clicking here. It’s true video is a great way to be able to relate, engage, and tell a story about a company culture and environment going beyond your standard...
We all know that modern life is one of over consumption, environmental pollution and self-absorption. Whether or not global warming or mass extinction is true or not, it is a fact that our environment is being slowly trashed and over-used.
Haha creative environmental ads. Amusing, but not sure if it can take viewers to the next step of 'taking action' toward this cause.
Search engine optimization has not been dependent on a minimal number of factors for a long time now, such as number of times a keyword appeared on a page, and it continues to become a more complex web of on and off-page factors every month.
interactions on social media means approval for the website, and high ranking on SEO. Social media as a validating factor for SEO will mean the increase need for websites to maximize their presence online.
The vast majority of marketers say social media is important to their business so why do so many initiatives fail (Social media can fail for many reasons. Here's 10 - but know content curation can help solve some of those.
"I attended a very interesting discussion group last week on Storytelling organized by the American Marketing Association. Expert panel included:
Doug Lipton of Story Dynamics – seriously experienced coach to multinationals on the subject.Steve Kolander of Small Army – award winning ad exec and songwriter (Dixie Chicks recorded one of his songs)Stona Fitch the award-winning author of original, powerful, and disturbing novels!
The subject, Storytelling: The Art of Moving People produced a sold out evening."
I had the pleasure of being interviewed by Susanne Morreale Leeber, the president of the Marlborough Regional Chamber of Commerce, for their ongoing cable TV series called Biz Snips, where we discussed Internet marketing tips for small businesses.
Part of any effective content marketing strategy is keeping up with the latest web design trends. As content has evolved significantly within the past 12-18 months, so has the web design used to present content.
5 simple trends; I'm interested to see what kind of "special effects" are particularly popular/easy to implement
67% of shoppers are an L-XL and the average woman is a size 14, so when Abercrombie & Fitch came under fire recently for not stocking XL-XXL in women's apparel, old interviews from CEO Mike Jeffries resurfaced and began circulating in which he...
What a great publicity campaign for A&F ?! Great promo project.
Presentation by Lisa Rhodes of Verne Global, and Pawan Deshpande, CEO of Curata. Published on SlideShare in April 2013. "There's a good reason why content curation is such a hot topic these days: It works!
"In a previous post and accompanying white paper, we explored the real-time imperative – why brands are racing to create timely, visual content that matches their audience’s interests with breaking news and conversation trends, at the peak of the discussion.
But real-time marketing needs to be about more than just NOW. In order to be truly beneficial, a brand must align short-term, fleeting interest with the long-term brand narrative. In fact, increased emphasis on real-time makes it all the more important for brands to understand and articulate their brand story. Real-time opportunities are bright, shiny content opportunities that can easily distract a brand from its core story if they aren’t careful.
Successful, real-time content needs to be more than timely; it also must be relevant to the brand and resonate with your audience. This ensures that the content isn’t just anybody’s story, it’s your story, and helps advance the overall narrative of your brand."
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.