Content Marketing and Digital Strategies
28 views | +0 today
Follow
Your new post is loading...
Your new post is loading...
Scooped by Nicole
Scoop.it!

The Social Media Effect | Visual.ly

The Social Media Effect | Visual.ly | Content Marketing and Digital Strategies | Scoop.it
What started out small and innocent but has not taken over the world with mass domination? Social media of course.
more...
No comment yet.
Rescooped by Nicole from visualizing social media
Scoop.it!

The Digital Marketing Trio Of 2013 [Infographic]

The Digital Marketing Trio Of 2013 [Infographic] | Content Marketing and Digital Strategies | Scoop.it

Digital marketing has become one of the most focused on streams of marketing in the last few years. Three of the biggest digital marketing issues include social network marketing, mobile, SMS marketing, and content marketing. Here’s a brief look at each:

Social Network Marketing

As a marketing, you can rely on social media to connect, engage, and build relationships with current and potential customers.

Mobile / SMS Marketing

Mobile marketing is a term that covers several different methods of marketing through mobile devices. Mobile marketing can take several different shapes but one of the most popular is SMS marketing.

Content Marketing

Content marketing is the development of interesting and helpful materials to engage customers and clients. Examples of content can be blogs, infographics, online tools, YouTube videos etc.

 

This infographic displays some eye-opening statistics about these 3 digital marketing streams and might get you thinking more about including these streams into your marketing mix.


Via Lauren Moss
Nicole's insight:

interesting summary of the major trends. The outlets are still very much dependent on the target audience, and what will cause the action to purchase

more...
Ennio Martignago's curator insight, August 29, 2013 3:01 AM

Sociale, Mobile e… Contenuti (!!!). Il terzetto di punta dell'anno in corso (e ml'olio solo di questo)

THOMAS Gwenaëlle's curator insight, August 29, 2013 3:12 AM

Le marketing digital on aime ça 

Ubleam's curator insight, August 29, 2013 3:47 AM

So do you use the smart logo : http://pinterest.com/ubleam/

Scooped by Nicole
Scoop.it!

Social Media #Fails Every Company Should Learn From - Search Engine Journal

Social Media #Fails Every Company Should Learn From - Search Engine Journal | Content Marketing and Digital Strategies | Scoop.it
It just takes one post or tweet to tarnish your business reputation.
Nicole's insight:

a great reminder to the huge backlash of social media gone wrong

more...
No comment yet.
Scooped by Nicole
Scoop.it!

12 Best & Most Ridiculous Employer Brand & Recruiting Videos

12 Best & Most Ridiculous Employer Brand & Recruiting Videos | Content Marketing and Digital Strategies | Scoop.it
share Learn more great video recruiting and employer branding tips for employers by clicking here.  It’s true video is a great way to be able to relate, engage, and tell a story about a company culture and environment going beyond your standard...
Nicole's insight:

funny and awesome videos for a Friday

more...
No comment yet.
Scooped by Nicole
Scoop.it!

20+ Environmental Awareness Advertising Campaigns | inspirationfeed.com

20+ Environmental Awareness Advertising Campaigns | inspirationfeed.com | Content Marketing and Digital Strategies | Scoop.it
We all know that modern life is one of over consumption, environmental pollution and self-absorption. Whether or not global warming or mass extinction is true or not, it is a fact that our environment is being slowly trashed and over-used.
Nicole's insight:

Haha creative environmental ads. Amusing, but not sure if it can take viewers to the next step of 'taking action' toward this cause.

more...
No comment yet.
Scooped by Nicole
Scoop.it!

Global mobile advertising statistics [infographic]

Global mobile advertising statistics [infographic] | Content Marketing and Digital Strategies | Scoop.it
Looking for the latest numbers in the world of mobile advertising the world over? Look no farther than this helpful infographic from Go-Gulf.com. Via Go-Gulf. Like infographics? So do we.
Nicole's insight:

22.7% consumers use mobile devices to look at retailer's website, and most  mobile users are split between 54% male and 46% female

more...
No comment yet.
Rescooped by Nicole from SEO Tips, Advice, Help
Scoop.it!

How Social Media Impacts SEO [INFOGRAPHICS]

How Social Media Impacts SEO [INFOGRAPHICS] | Content Marketing and Digital Strategies | Scoop.it
Search engine optimization has not been dependent on a minimal number of factors for a long time now, such as number of times a keyword appeared on a page, and it continues to become a more complex web of on and off-page factors every month.

Via Bonnie Burns
Nicole's insight:

interactions on social media means approval for the website, and high ranking on SEO. Social media as a validating factor for SEO will mean the increase need for websites to maximize their presence online.

more...
Bonnie Burns's curator insight, May 8, 2013 11:10 AM

The following infographic breaks down ways that social media influences the visibility of your website in search results

alice joan's comment, May 9, 2013 7:53 AM
thanks for shating
Peg Corwin's curator insight, May 12, 2013 12:32 PM

Visual answer to specific ways in which social media activity helps your website rank.  

Scooped by Nicole
Scoop.it!

On trucks, social media, and exciting days in PR - Focus Communications Blog

On trucks, social media, and exciting days in PR - Focus Communications Blog | Content Marketing and Digital Strategies | Scoop.it
I recently had a doctor appointment where I was initially seen by a resident.
more...
No comment yet.
Scooped by Nicole
Scoop.it!

10 Reasons Your Social Marketing Initiative Will Fail

10 Reasons Your Social Marketing Initiative Will Fail | Content Marketing and Digital Strategies | Scoop.it
The vast majority of marketers say social media is important to their business so why do so many initiatives fail (Social media can fail for many reasons. Here's 10 - but know content curation can help solve some of those.
Nicole's insight:

"one size fits none" strategy as definite fail.

more...
No comment yet.
Rescooped by Nicole from Story and Narrative
Scoop.it!

Storytelling: The Art of Moving People

Storytelling: The Art of Moving People | Content Marketing and Digital Strategies | Scoop.it

"I attended a very interesting discussion group last week on Storytelling organized by the American Marketing Association. Expert panel included:

Doug Lipton of Story Dynamics – seriously experienced coach to multinationals on the subject.Steve Kolander of Small Army – award winning ad exec and songwriter (Dixie Chicks recorded one of his songs)Stona Fitch the award-winning author of original, powerful, and disturbing novels!

The subject, Storytelling: The Art of Moving People produced a sold out evening."


Via Gregg Morris
Nicole's insight:

communicate the story, don't make sense of the story for the audience.

more...
Gregg Morris's curator insight, May 3, 2013 8:14 AM

You would think one of the takeaways would have been the correct name of the presenters. That would be Doug Lipman not Lipton.

Scooped by Nicole
Scoop.it!

Chris Dixon: 3D Printing Will Transform Manufacturing, Social Media ...

Chris Dixon: 3D Printing Will Transform Manufacturing, Social Media ... | Content Marketing and Digital Strategies | Scoop.it
Chris Dixon, the entrepreneur-turned angel investor-turned general partner at VC firm Andreessen Horowitz, today said that he believes the 3D printing movemen..
Nicole's insight:

That'd be a positive breakthrough to existing functions

more...
No comment yet.
Scooped by Nicole
Scoop.it!

3 Internet Marketing Tips for Small Businesses

3 Internet Marketing Tips for Small Businesses | Content Marketing and Digital Strategies | Scoop.it
I had the pleasure of being interviewed by Susanne Morreale Leeber, the president of the Marlborough Regional Chamber of Commerce, for their ongoing cable TV series called Biz Snips, where we discussed Internet marketing tips for small businesses.
more...
No comment yet.
Scooped by Nicole
Scoop.it!

Making A List Of Your Core Values Will Keep You From Getting Sidetracked

Making A List Of Your Core Values Will Keep You From Getting Sidetracked | Content Marketing and Digital Strategies | Scoop.it
Life is full of vulnerable moments —occasions when we feel off-balance, unsure of ourselves and our abilities—and in these moments we are likely to perform less well than we might.
more...
No comment yet.
Rescooped by Nicole from Content marketing and content management.
Scoop.it!

How to Use LinkedIn for Content Marketing

How to Use LinkedIn for Content Marketing | Content Marketing and Digital Strategies | Scoop.it
LinkedIn may seem like a strange place to promote your content. However, leveraging your LinkedIn network for content marketing can have dramatic results.

Via J-P De Clerck
Nicole's insight:

strategies and step-by-step tips to attain greater publicity through LinkedIn

more...
No comment yet.
Scooped by Nicole
Scoop.it!

Content Marketing Strategy and the Latest Web D...

Content Marketing Strategy and the Latest Web D... | Content Marketing and Digital Strategies | Scoop.it
Part of any effective content marketing strategy is keeping up with the latest web design trends. As content has evolved significantly within the past 12-18 months, so has the web design used to present content.
Nicole's insight:

5 simple trends; I'm interested to see what kind of "special effects" are particularly popular/easy to implement

more...
No comment yet.
Scooped by Nicole
Scoop.it!

Orchestra Plays 'Carmen' Entirely on Mobile Devices

Orchestra Plays 'Carmen' Entirely on Mobile Devices | Content Marketing and Digital Strategies | Scoop.it
An orchestra in the Czech Republic played "Carmen" entirely with smartphones and tablets.
Nicole's insight:

Amazing the integration between smartphones and daily uses

more...
No comment yet.
Scooped by Nicole
Scoop.it!

Heineken The Negotiation

#TFB @AutoFollowPro Heineken The Negotiation (Adverblog): Share With Friends: | | Industry - Adverti... http://t.co/VEsN7tWVkC via Ads
Nicole's insight:

what a creative idea!

more...
No comment yet.
Scooped by Nicole
Scoop.it!

Watch #FitchTheHomeless/The Re-Branding Of Abercrombie & Fitch

Watch #FitchTheHomeless/The Re-Branding Of Abercrombie & Fitch | Content Marketing and Digital Strategies | Scoop.it
67% of shoppers are an L-XL and the average woman is a size 14, so when Abercrombie & Fitch came under fire recently for not stocking XL-XXL in women's apparel, old interviews from CEO Mike Jeffries resurfaced and began circulating in which he...
Nicole's insight:

What a great publicity campaign for A&F ?! Great promo project.

more...
No comment yet.
Scooped by Nicole
Scoop.it!

Content Marketing Tools: The Ultimate List - curata.com - Rich Content Daily: Latest Tips, Tools & Ideas

Content Marketing Tools: The Ultimate List (Content Marketing Tools: The Ultimate List - In the past year, there has been a major growth of content m...
Nicole's insight:

going to have to look into some of these tools, haven't heard of many of them..

more...
No comment yet.
Scooped by Nicole
Scoop.it!

Case Study: How Content Marketing Saved this Brick-and-Mortar Business

Case Study: How Content Marketing Saved this Brick-and-Mortar Business | Content Marketing and Digital Strategies | Scoop.it
At this point, we hope you're seeing how content marketing can transform an online business into a runaway success story.
more...
No comment yet.
Scooped by Nicole
Scoop.it!

Why Content Marketing Should Be “Choose Your Own Adventure”

RT @ardath421: What you want to say vs. what your buyer wants to know. Do you know the difference? http://t.co/eQQq8TV6ZX via @globalcopywrite
more...
No comment yet.
Scooped by Nicole
Scoop.it!

The Role of Curation in Content Marketing | Soc...

The Role of Curation in Content Marketing | Soc... | Content Marketing and Digital Strategies | Scoop.it
Presentation by Lisa Rhodes of Verne Global, and Pawan Deshpande, CEO of Curata. Published on SlideShare in April 2013. "There's a good reason why content curation is such a hot topic these days: It works!
more...
No comment yet.
Scooped by Nicole
Scoop.it!

Storytelling time | B&T

Storytelling time | B&T | Content Marketing and Digital Strategies | Scoop.it
Rodeo's Tom Spencer explores the art of brand journalism and the role of content marketing.
Nicole's insight:

Decent outline on brand journalism and how to tell a compelling story

more...
No comment yet.
Rescooped by Nicole from Story and Narrative
Scoop.it!

Creative Newsroom: Brand Storytelling at the Speed of Social

Creative Newsroom: Brand Storytelling at the Speed of Social | Content Marketing and Digital Strategies | Scoop.it

"In a previous post and accompanying white paper, we explored the real-time imperative – why brands are racing to create timely, visual content that matches their audience’s interests with breaking news and conversation trends, at the peak of the discussion.

 

But real-time marketing needs to be about more than just NOW. In order to be truly beneficial, a brand must align short-term, fleeting interest with the long-term brand narrative. In fact, increased emphasis on real-time makes it all the more important for brands to understand and articulate their brand story. Real-time opportunities are bright, shiny content opportunities that can easily distract a brand from its core story if they aren’t careful.


Successful, real-time content needs to be more than timely; it also must be relevant to the brand and resonate with your audience. This ensures that the content isn’t just anybody’s story, it’s your story, and helps advance the overall narrative of your brand."


Via Gregg Morris
more...
No comment yet.
Scooped by Nicole
Scoop.it!

Google's Favorite Psychologist Explains How The Company Retains Top Talent

Google's Favorite Psychologist Explains How The Company Retains Top Talent | Content Marketing and Digital Strategies | Scoop.it
How does Google attract and cultivate the best talent in the world?
more...
No comment yet.