The local search ranking algorithm can seem like a mystery at times. There are so many factors that are involved leaving many local marketers to wonder which elements are the most important to focus on.
More infographic on SEO.
If you search for your industry and don't find yourself, you're in a bit of a situation.
Any infographic that brings marketers back to the core of their efforts is really powerful. We were just sitting with a client today and walking through the baseline of a great content strategy… developing recent, frequent and relevant content on a platform optimized for search. With that baseline is there, ensuring that a mobile strategy is deployed. And along with that, developing a social presence to build authority and influence – driving people back to your online marketing. And, of course, incorporating imagery via infographics and video for visitors that gravitate towards them.
Optimind has put together this snapshot of 30 digital marketing statistics to keep in mind with your online marketing and ecommerce presence.
It’s not news that Google knows more about you than your parents do (or your wife, husband, girlfriend, boyfriend etc etc). We know that and, to a certain extent, sign off on allowing it to happen.
First time using google.com/dashboard to look at the dirt Google collects on me. Luckily, I don't log in to Chrome, nor do I use only gmail for all my communications, so there were limited information. I was surprised though, that I had +1 some apps without knowing.
It’s funny but a lot of people don’t think about their social profiles until they’re looking for a new job or new business situation.
A rehash on common ideas, but their suggestion, using BrandYourself to understand your social profile, is interesting. Will definitely take a look. With a larger reach, online public impressions matter equally, if not more, then offline impressions in the increasingly digital world.
Dear Evil HR Lady, We're a small non-profit and we rely heavily on volunteers. How can we motivate them when we can't do the traditional things like give them paychecks or bonuses? Yes, their love of the cause is good, but it only goes so far.
sums up to this: recognition and participation.
Recognize the employee's ability to make an impact, give them the ability to go and make meaningful change to the organization, and recognize them for the amazing work.
Of course, on the flip of it is, how to motivate when something bad happens. How to stay into the going when the going gets tough.
By monitoring social media chatter about its products and brand, the fast-food chain makes informed choices about nutrition apps, dollar-menu items, and speaking out about 'pink slime.' (Don't just listen to your social media fans, hear them.
short article on how online audience help make business decisions; good angle to think of the purpose of having a database of followers.
LinkedIn posts should go up around 8 a.m. or just after 5 p.m.
Great research on useful articles about using social media and the benefits of different outlets. I was doing some research on LinkedIn and was redirected to this article. From here, I was redirected to a bunch of other informative sources. Great point of departure for individuals keen on using social network for business purposes.
Great advertising appeals to emotions. In the world of marketing pizza, this usually leads to some new “innovation” in pizza making that might induce cravings and cause people at home to pick up the phone and place an order for delivery.
case in point: marketing is an integration of multiple facets. A great advertisement becomes invisible without the right helping hands to push it up. In the world of overload, there are steps we must take to get our stuff seen..