Content Marketing and content sourcing

Recently, the Altimeter Group published Organizing for Content: Models to Incorporate Content Strategy and Content Marketing in the Enterprise. The research,

In the beginning, there were products and services, and some were good. Fewer became trusted brands, but those that did enjoyed unquestioned loyalty supported by a simple yet effective marketing engines built to reach people in mass quantity.

Modern marketers have to juggle many disciplines and wear many hats in order to succeed.

Are your visual content efforts producing effective results? Use these tips to make sure you are generating content that helps drive action, rather than just conveying information.

You can boost your firm's profile with a strong content marketing strategy that leads to thought leadership appearances at relevant industry events. Then use these 3 approaches to repurpose and lev...

It is vital for organizations to examine their content creation strategies in light of the rapidly evolving content marketing industry. Find out what we see as 12 essential roles for the future.

Just as we celebrate Earth Day by setting up processes to preserve our natural resources – recycling and reusing products like paper, glass and plastic – content marketers must consider how to conserve their scarce resources, namely content, budget...

With the ever expanding dynamic media offering, consumers have become content omnivores accessing information in ways that improve their lives when and where they need it.

Content marketing is gaining significance with every passing day, as companies are trying to develop the content that is profitable not just in the monetary terms, but also to get good ranks at major search engines.

How should organizations organize for content? Are brands really publishers? Very few have hired people with “content” or “editor” in their titles.

Recently, Inspire passed a milestone: five million posts written by the patients and caregivers in our online health community.

The sheer volume of activity in the community—about three New York Times’s—worth of words written around the clock each day—makes it just about impossible to read every word, but we see certain themes stand out. Here they are:

We are in the age of the customer, a time where technology is changing the way customers engage with our brands.

Lately it seems like content marketing is all people are talking about. B2B marketers however, don’t always see themselves as getting a slice of that pie.

This article is about pharma’s use of multichannel marketing.

The combination of understanding the modern day purchase funnel and facilitating a comprehensive content marketing strategy is the key to building brand loyalty in the age of the customer.

Even if you take the "less is more" approach to content marketing, you still may struggle to keep up with demand. Use this 9-question form throughout your organization to flesh out and prioritize c...

Getting your posts in front of readers' eyes is one thing; it's important to modify the focus—and even the format—to extend their life and expand your audience.

Education and healthcare organisations achieve the highest average click-through rate (CTR) on email marketing campaigns, while computer and telecoms companies yield the lowest results.

Being a decent content marketer is about matching your strengths with what actually gets results.

Check out these tips for making content creation faster, easier, and more effective.