In the beginning, there were products and services, and some were good. Fewer became trusted brands, but those that did enjoyed unquestioned loyalty supported by a simple yet effective marketing engines built to reach people in mass quantity.
Did you know that 90% of all organizations use content in their marketing efforts?
Although the phrase "content marketing" is something of a buzzword amongst today's promotional teams, the reality is that this inbound marketing practice is both remarkably widespread and effective. To learn more about what content marketing is, how it can benefit your organization and how to get started using this technique to promote your company, check out the following infographic from Demand Metric "A Guide to Marketing Genius: Content Marketing".
Just as we celebrate Earth Day by setting up processes to preserve our natural resources – recycling and reusing products like paper, glass and plastic – content marketers must consider how to conserve their scarce resources, namely content, budget...
Content marketing is gaining significance with every passing day, as companies are trying to develop the content that is profitable not just in the monetary terms, but also to get good ranks at major search engines.
Recently, Inspire passed a milestone: five million posts written by the patients and caregivers in our online health community.
The sheer volume of activity in the community—about three New York Times’s—worth of words written around the clock each day—makes it just about impossible to read every word, but we see certain themes stand out. Here they are: