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Content Marketing strategy: Are you good, fast, or cheap?

Content Marketing strategy: Are you good, fast, or cheap? | Content Marketing and content sourcing | Scoop.it
This article explores how content marketing is like a manufacturing process. You can't have everything! (Content Marketing strategy: Are you good, fast, or cheap?
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Content Marketing and content sourcing
A place for great papers and articles outlining key principles on content marketing
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The Role of Logic and Emotion in Video Marketing

The Role of Logic and Emotion in Video Marketing | Content Marketing and content sourcing | Scoop.it
Understanding the crucial role that logic & emotion play in engaging the viewer is the key to unlocking the full potential of your video marketing strategy
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17 Ideas on How to Do Clever Content Marketing

17 Ideas on How to Do Clever Content Marketing | Content Marketing and content sourcing | Scoop.it
You don’t have to create original content every time. So how do you re-mix and repurpose content to save time and effort with your content marketing?
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These Are the Formulas 5 Major Publishers Use to Grade Their Content

These Are the Formulas 5 Major Publishers Use to Grade Their Content | Content Marketing and content sourcing | Scoop.it
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A Content Marketer’s Checklist: Editorial Calendar Essentials

A Content Marketer’s Checklist: Editorial Calendar Essentials | Content Marketing and content sourcing | Scoop.it
Even the most stalwart of tools in the content marketer’s arsenal – the editorial calendar – has transformed itself over the years. To help you stay in step with the progress, here’s a set of tips, tools, templates, and takeaways.
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Six examples of interesting content from ‘boring’ businesses

Six examples of interesting content from ‘boring’ businesses | Content Marketing and content sourcing | Scoop.it
It’s easy enough to create amazing content if you’re ASOS or Red Bull or LEGO. But what if you’re a dentist or a funeral provider or you sell Hoover spare parts for a living?
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5 Hacks for Creating and Promoting the Right Content

5 Hacks for Creating and Promoting the Right Content | Content Marketing and content sourcing | Scoop.it
Creating and promoting content isn't worth the effort if you haven't made sure it's the right content for your audience. This post offers several tools and tips to help you figure out where your time is best spent.
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How to Pitch the Power of Content Marketing to Your Boss

How to Pitch the Power of Content Marketing to Your Boss | Content Marketing and content sourcing | Scoop.it
Though most marketers are coming to recognize the value that a well-planned and executed content marketing strategy can deliver, when it comes to getting buy-in from the boss, many are still being ...

Via Andrew Federici
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Andrew Federici's curator insight, September 4, 2014 5:14 PM

Here are some useful tips about how content marketing works and ways to sell it internally.  Solutions like Scoop.it can help small businesses affordably generate leads.  Check it out at enterprise.scoop.it.

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Five brands excelling at storytelling

Five brands excelling at storytelling | Content Marketing and content sourcing | Scoop.it
In which I'll be loftily discussing the art of storytelling in a not-so-subtle attempt to justify a squandered film studies degree.
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The complete guide to using quizzes in your marketing strategy

The complete guide to using quizzes in your marketing strategy | Content Marketing and content sourcing | Scoop.it
In January 2014, no one had ever heard of Playbuzz, a website that creates viral content, mostly quizzes.
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Free Content Marketing RFP Template

Free Content Marketing RFP Template | Content Marketing and content sourcing | Scoop.it
A free, downloadable content marketing software RFP / RFI microsoft word and excel template
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Why words matter

Why words matter | Content Marketing and content sourcing | Scoop.it
Information provided on digital channels, be that websites, social media, or emails, needs to be written in a clear, simple-to-understand manner. Readers on the web tend to scan information rather than really read it, and literacy in the patient population can be fairly low, which means that authors need to make sure their content is scannable.
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How to breathe new life into old content

How to breathe new life into old content | Content Marketing and content sourcing | Scoop.it
In early 2011 I put together a simple video for a friend's band for a song they made referencing a certain (lonely) dictator.
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A whirlygig tour of content marketing software

A whirlygig tour of content marketing software | Content Marketing and content sourcing | Scoop.it
This is a guest post written by Dong Liu of VentureScanner. I was impressed with their research on the many categories of marketing technology, and invited them to give us a helicopter tour of one particularly popular subcategory, content marketing. A recent study by ContentPlus shows that 70% of consumers prefer getting to know a …
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One Content Metric to Rule Them All

One Content Metric to Rule Them All | Content Marketing and content sourcing | Scoop.it
Let's face it: We're all pressed for time, and measuring, analyzing, and reporting the success of content marketing is time-consuming work. Here's how you can distill the performance of your content into a single metric: one metric to rule them all.
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10 More Charts That Are Changing Content Marketing

10 More Charts That Are Changing Content Marketing | Content Marketing and content sourcing | Scoop.it
In just a few months, the content marketing scene has changed dramatically. More studies have been done, more charts have been made, and content marketers needs this information more than ever to stay on top of this rapidly changing industry.
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Trends in Wearable Technology & Preventative Healthcare

Trends in Wearable Technology & Preventative Healthcare | Content Marketing and content sourcing | Scoop.it
We surveyed over 900 U.S. adults to determine the size of the wearable fitness market, and how the healthcare industry can encourage personal tracking.
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Three ways most marketers screw up email subject line split tests

Three ways most marketers screw up email subject line split tests | Content Marketing and content sourcing | Scoop.it
You know what one of my favourite feelings in the world is?
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The Great Divide in Content Marketing [Infographic]

The Great Divide in Content Marketing [Infographic] | Content Marketing and content sourcing | Scoop.it
Check out this infographic, which illustrates the stark contrast in the motivations behind content marketing and the actual results -- and how we can close that gap.
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Responsive Email Design: Benefits, How-To, Examples + More | JUST™ Creative

Responsive Email Design: Benefits, How-To, Examples + More | JUST™ Creative | Content Marketing and content sourcing | Scoop.it
Learn the benefits of responsive email design & exactly how to make your emails responsive. Plus bonus responsive email examples, tips & best practices!
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50+ epic email marketing best practice tips, stats, blog posts and more

50+ epic email marketing best practice tips, stats, blog posts and more | Content Marketing and content sourcing | Scoop.it
We've written a lot on email marketing over the past few years, so here's some of the best in one handy post.
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Introducing the Content Marketing Team Matrix

Introducing the Content Marketing Team Matrix | Content Marketing and content sourcing | Scoop.it
A few months ago I created the Periodic Table of Content Marketing, to provide a handy – and hopefully helpful - cut-out-and-keep guide for content professionals.
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How Unilever took control of its content costs - Digiday

How Unilever took control of its content costs - Digiday | Content Marketing and content sourcing | Scoop.it
Having an effective process is important, especially for a large corporation. See how Unilever was able to smooth out its workflow, make sure employees were all on the same page and more across its marketing division. Sponsor content by Percolate.
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Altimeter Group - Research and advisory for companies challenged by business disruptions

Altimeter Group - Research and advisory for companies challenged by business disruptions | Content Marketing and content sourcing | Scoop.it
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6 Ways to Connect Online and Offline in Digital Marketing

6 Ways to Connect Online and Offline in Digital Marketing | Content Marketing and content sourcing | Scoop.it
Integrating online and offline marketing successfully is the answer to the findings of a study conducted by Intersperience, which revealed that 28% of 1,000 people are leading a life governed by mult…
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