Content Marketing...
Follow
Find
587 views | +0 today
Scooped by Olivier Delannoy
onto Content Marketing and content sourcing
Scoop.it!

Content Marketing strategy: Are you good, fast, or cheap?

Content Marketing strategy: Are you good, fast, or cheap? | Content Marketing and content sourcing | Scoop.it
This article explores how content marketing is like a manufacturing process. You can't have everything! (Content Marketing strategy: Are you good, fast, or cheap?
more...
No comment yet.
Content Marketing and content sourcing
A place for great papers and articles outlining key principles on content marketing
Your new post is loading...
Scooped by Olivier Delannoy
Scoop.it!

Infographics Science: The Surprising Way The Brain Processes Visuals

Infographics Science: The Surprising Way The Brain Processes Visuals | Content Marketing and content sourcing | Scoop.it
Based on how the brain deciphers complex visual information, designers can understand the scientific basis behind best the practices for infographics.
more...
No comment yet.
Scooped by Olivier Delannoy
Scoop.it!

How to Prepare your Business for Content Marketing

How to Prepare your Business for Content Marketing | Content Marketing and content sourcing | Scoop.it
If your business can relate to any (or many) of these situations, it's likely you might need some preparation before launching a content marketing strategy.
more...
No comment yet.
Scooped by Olivier Delannoy
Scoop.it!

The ideal length of everything

The ideal length of everything | Content Marketing and content sourcing | Scoop.it
Anyone working in social media (or content marketing of any type, really) has to deal with the optimal length of posts. When to use short form? When to use long form? What does the audience really want? A/B testing is obviously the best answer, but as a guide on where to start, research is always welcome.
more...
No comment yet.
Scooped by Olivier Delannoy
Scoop.it!

7 Unglamorous, Unpopular Truths About Content Marketing

7 Unglamorous, Unpopular Truths About Content Marketing | Content Marketing and content sourcing | Scoop.it
Get released from the shackles of believing that content marketing success is unattainable, too hard, or only reserved for big brands with big budgets.
more...
No comment yet.
Scooped by Olivier Delannoy
Scoop.it!

Designing Intelligent Content: A Writer's Guide

Content is so much more than text. We all know that. But for most of us, visual design isn’t our first language. Luckily, it is for this month’s highly talen...
more...
No comment yet.
Scooped by Olivier Delannoy
Scoop.it!

21 first class examples of effective web form design

21 first class examples of effective web form design | Content Marketing and content sourcing | Scoop.it
Forms are important online. When well designed they make it nice and easy for people to sign up for newsletters, make a purchase, and so on.
more...
No comment yet.
Scooped by Olivier Delannoy
Scoop.it!

Altimeter: Technology Should Not Lead Digital Transformation

Altimeter: Technology Should Not Lead Digital Transformation | Content Marketing and content sourcing | Scoop.it

Companies that allow technology to drive their digital transformation are making a big mistake, according to a new Altimeter Group study, "Digital Transformation." Instead, digital transformation should be driven by the expectations of digital customers.

more...
No comment yet.
Rescooped by Olivier Delannoy from Pharma
Scoop.it!

Corporate digital IQ linked to performance

Corporate digital IQ linked to performance | Content Marketing and content sourcing | Scoop.it

PwC identifies five key capabilities that make a difference in raising a company's digital IQ.

 

They are:

 

Behavior 1: CEO actively champions digital

Behavior 2: Strong CIO-CMO relationship

Behavior 3: Outside-in approach to digital innovation

Behavior 4: Significant New IT Platform investments

Behavior 5: View digital as an enterprise capability  

 


Via Andrew Spong
more...
Andrew Spong's curator insight, March 28, 6:20 AM

Even the pharma companies who perform relatively (a loaded term) well in digital environments fail at least one of these criteria.

 

Most fail more than one.

 

Some fail all of them.

 

And: I'm probably being generous.

 

N.B. it goes without saying that 'significant new IT platform investment' need not correspond to measurable improvements across measures.

Alexandre Gultzgoff's curator insight, April 1, 8:07 AM

did they attend SPMSD LTA forum?

Scooped by Olivier Delannoy
Scoop.it!

4 Ways to Create Sticky Content - Jeffbullas's Blog

4 Ways to Create Sticky Content - Jeffbullas's Blog | Content Marketing and content sourcing | Scoop.it
Sticky content, is one of the most cost effective tools for capturing reader eyes and driving traffic. Here are 4 ways to create sticky content
more...
No comment yet.
Scooped by Olivier Delannoy
Scoop.it!

Medical Blogging Tips: Topics to Write About | HealthWorks Collective

Medical Blogging Tips: Topics to Write About | HealthWorks Collective | Content Marketing and content sourcing | Scoop.it
One of the questions medical device marketers ask me is what topics they should be blogging on. So here are eight ideas for future medical blog post.
more...
No comment yet.
Rescooped by Olivier Delannoy from Pharma Marketing
Scoop.it!

How to Choose the Right Digital Marketing Model

How to Choose the Right Digital Marketing Model | Content Marketing and content sourcing | Scoop.it
Four clear paths for winning over—and retaining—customers in the digital era.

Via inform pharma: Neil Copping
more...
No comment yet.
Scooped by Olivier Delannoy
Scoop.it!

Terrifying Tales of Marketing Zombies Curating Content

Terrifying Tales of Marketing Zombies Curating Content | Content Marketing and content sourcing | Scoop.it
We all know this breed of content curator. Self-appointed, self-important marketers who have lost touch with the act of doing real work. It started off with tweeting a few links, but they have been...
Olivier Delannoy's insight:

Hope not to be one of these zombies... Good story though - makes you reflect on your own activities

more...
No comment yet.
Scooped by Olivier Delannoy
Scoop.it!

10 startup ‘explainer videos’ I actually enjoyed

10 startup ‘explainer videos’ I actually enjoyed | Content Marketing and content sourcing | Scoop.it
The ‘explainer video’ has come of age in the last couple of years as video production, hosting and sharing has become quicker, easier and slicker.
more...
No comment yet.
Scooped by Olivier Delannoy
Scoop.it!

15 indispensable content marketing tips

15 indispensable content marketing tips | Content Marketing and content sourcing | Scoop.it
Some people may hate the term, but there's no doubt that content marketing has caught on big time.
more...
No comment yet.
Scooped by Olivier Delannoy
Scoop.it!

Caution Prescribed When Researching Medical Conditions on Wikipedia

A study found that nine out of 10 public-edited Wikipedia articles on common medical conditions contained factual errors when compared to peer-reviewed resources.
more...
No comment yet.
Scooped by Olivier Delannoy
Scoop.it!

The 24 ingredients for a delicious content strategy

The 24 ingredients for a delicious content strategy | Content Marketing and content sourcing | Scoop.it
In content strategy, people often focus on the most obvious part (the content creation) and don’t quite realise that there’s a lot more to it.
more...
No comment yet.
Scooped by Olivier Delannoy
Scoop.it!

What Keeps Brilliant Visual Content From Being Shared

What Keeps Brilliant Visual Content From Being Shared | Content Marketing and content sourcing | Scoop.it
Visual content like infographics can rocket your business to the top of the social food chain — but only if it's supported by the right strategy that optimizes its sharing potential. Here, we take ...
more...
No comment yet.
Scooped by Olivier Delannoy
Scoop.it!

Use Visual Content to Engage Your Audience: 9 Tips and 25 Examples

Use Visual Content to Engage Your Audience: 9 Tips and 25 Examples | Content Marketing and content sourcing | Scoop.it
Words aren't enough to keep customers and prospects engaged these days. To inspire you to add compelling visuals to your next content project, the CMI team has put together a new Visual Content Mar...
more...
No comment yet.
Scooped by Olivier Delannoy
Scoop.it!

The Ultimate Guide to Repurposing Content

The Ultimate Guide to Repurposing Content | Content Marketing and content sourcing | Scoop.it
Find out how to breath new life into old posts by repurposing content as ebooks, presentations, guest posts, and more.
more...
No comment yet.
Rescooped by Olivier Delannoy from 9- PHARMA MULTI-CHANNEL MARKETING by PHARMAGEEK
Scoop.it!

The 10 Commandments of Social Media Content Marketing

The 10 Commandments of Social Media Content Marketing | Content Marketing and content sourcing | Scoop.it
What is the secret behind social media content marketing that takes content and publishes and promotes it on social networks including Blogs, Facebook, Twitter and LinkedIn? What are the 10 fundamental principles that will help make it effective?

Via Philippe Trebaul, Lionel Reichardt / le Pharmageek
more...
No comment yet.
Scooped by Olivier Delannoy
Scoop.it!

Micro Content, Maxi Effect — How Shifts Toward Visual Content Will Impact Marketers

Micro Content, Maxi Effect — How Shifts Toward Visual Content Will Impact Marketers | Content Marketing and content sourcing | Scoop.it
more...
No comment yet.
Scooped by Olivier Delannoy
Scoop.it!

Optimize Your Video Content: A Simple 5-Step Process

Optimize Your Video Content: A Simple 5-Step Process | Content Marketing and content sourcing | Scoop.it
Video marketing involves work. A video has to be timely, relevant, memorable, and most importantly, optimized if you're going to see any return on investment. Use this simple 5-step process to opti...
more...
No comment yet.
Scooped by Olivier Delannoy
Scoop.it!

59 Killer Content Marketing Stats: 2014 Edition - Business 2 Community

59 Killer Content Marketing Stats: 2014 Edition - Business 2 Community | Content Marketing and content sourcing | Scoop.it
more...
No comment yet.
Scooped by Olivier Delannoy
Scoop.it!

What is conversion rate optimisation (CRO) and why do you need it?

What is conversion rate optimisation (CRO) and why do you need it? | Content Marketing and content sourcing | Scoop.it
As a relative newcomer to the digital marketing world, I've decided to write a series of 'beginner's guides' to uncover what is meant by certain terms, trends and technological advances in digital; being both a travel guide and a personal...
more...
No comment yet.
Scooped by Olivier Delannoy
Scoop.it!

Conquering Content Marketing in 5 Steps: It All Starts With a Plan

Conquering Content Marketing in 5 Steps: It All Starts With a Plan | Content Marketing and content sourcing | Scoop.it
Once you have a captive audience, promote your product. It seems simple, yet so few are able to create and market great content online. Here's how to come up with a plan that catches the attention of consumers and drives them to your website.
more...
No comment yet.