Having an effective process is important, especially for a large corporation. See how Unilever was able to smooth out its workflow, make sure employees were all on the same page and more across its marketing division. Sponsor content by Percolate.
Creating and promoting content isn't worth the effort if you haven't made sure it's the right content for your audience. This post offers several tools and tips to help you figure out where your time is best spent.
Information provided on digital channels, be that websites, social media, or emails, needs to be written in a clear, simple-to-understand manner. Readers on the web tend to scan information rather than really read it, and literacy in the patient population can be fairly low, which means that authors need to make sure their content is scannable.
Keeping up with the dramatic changes in regulatory requirements, guidelines and recommendations for patients, caregivers, and healthcare workers is becoming increasingly difficult. It's also becoming more challenging to create good content knowing that consumers might read or view it on a wide variety of mobile devices. This survey identifies the challenges that these industries face.