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Content Marketing strategy: Are you good, fast, or cheap?

Content Marketing strategy: Are you good, fast, or cheap? | Content Marketing and content sourcing | Scoop.it
This article explores how content marketing is like a manufacturing process. You can't have everything! (Content Marketing strategy: Are you good, fast, or cheap?
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Content Marketing and content sourcing
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Content Challenges in the Life Sciences and Healthcare Industries

Content Challenges in the Life Sciences and Healthcare Industries | Content Marketing and content sourcing | Scoop.it

Keeping up with the dramatic changes in regulatory requirements, guidelines and recommendations for patients, caregivers, and healthcare workers is becoming increasingly difficult. It's also becoming more challenging to create good content knowing that consumers might read or view it on a wide variety of mobile devices. This survey identifies the challenges that these industries face.

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How to Find the Right Writer for Content Creation

How to Find the Right Writer for Content Creation | Content Marketing and content sourcing | Scoop.it
Many B2B organizations are outsourcing content creation to stay in step with consumers' voracious appetites for relevant news, information, and advice. CMI asked a group of blog contributors, Onlin...
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Big B2B content marketing: Maersk, Siemens and GE

Big B2B content marketing: Maersk, Siemens and GE | Content Marketing and content sourcing | Scoop.it
Shipping and engineering are inherently cool.
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Infographics Science: The Surprising Way The Brain Processes Visuals

Infographics Science: The Surprising Way The Brain Processes Visuals | Content Marketing and content sourcing | Scoop.it
Based on how the brain deciphers complex visual information, designers can understand the scientific basis behind best the practices for infographics.
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How to Prepare your Business for Content Marketing

How to Prepare your Business for Content Marketing | Content Marketing and content sourcing | Scoop.it
If your business can relate to any (or many) of these situations, it's likely you might need some preparation before launching a content marketing strategy.
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The ideal length of everything

The ideal length of everything | Content Marketing and content sourcing | Scoop.it
Anyone working in social media (or content marketing of any type, really) has to deal with the optimal length of posts. When to use short form? When to use long form? What does the audience really want? A/B testing is obviously the best answer, but as a guide on where to start, research is always welcome.
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7 Unglamorous, Unpopular Truths About Content Marketing

7 Unglamorous, Unpopular Truths About Content Marketing | Content Marketing and content sourcing | Scoop.it
Get released from the shackles of believing that content marketing success is unattainable, too hard, or only reserved for big brands with big budgets.
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Designing Intelligent Content: A Writer's Guide

Content is so much more than text. We all know that. But for most of us, visual design isn’t our first language. Luckily, it is for this month’s highly talen...
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21 first class examples of effective web form design

21 first class examples of effective web form design | Content Marketing and content sourcing | Scoop.it
Forms are important online. When well designed they make it nice and easy for people to sign up for newsletters, make a purchase, and so on.
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Altimeter: Technology Should Not Lead Digital Transformation

Altimeter: Technology Should Not Lead Digital Transformation | Content Marketing and content sourcing | Scoop.it

Companies that allow technology to drive their digital transformation are making a big mistake, according to a new Altimeter Group study, "Digital Transformation." Instead, digital transformation should be driven by the expectations of digital customers.

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Corporate digital IQ linked to performance

Corporate digital IQ linked to performance | Content Marketing and content sourcing | Scoop.it

PwC identifies five key capabilities that make a difference in raising a company's digital IQ.

 

They are:

 

Behavior 1: CEO actively champions digital

Behavior 2: Strong CIO-CMO relationship

Behavior 3: Outside-in approach to digital innovation

Behavior 4: Significant New IT Platform investments

Behavior 5: View digital as an enterprise capability  

 


Via Andrew Spong
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Andrew Spong's curator insight, March 28, 9:20 AM

Even the pharma companies who perform relatively (a loaded term) well in digital environments fail at least one of these criteria.

 

Most fail more than one.

 

Some fail all of them.

 

And: I'm probably being generous.

 

N.B. it goes without saying that 'significant new IT platform investment' need not correspond to measurable improvements across measures.

Alexandre Gultzgoff's curator insight, April 1, 11:07 AM

did they attend SPMSD LTA forum?

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4 Ways to Create Sticky Content - Jeffbullas's Blog

4 Ways to Create Sticky Content - Jeffbullas's Blog | Content Marketing and content sourcing | Scoop.it
Sticky content, is one of the most cost effective tools for capturing reader eyes and driving traffic. Here are 4 ways to create sticky content
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Medical Blogging Tips: Topics to Write About | HealthWorks Collective

Medical Blogging Tips: Topics to Write About | HealthWorks Collective | Content Marketing and content sourcing | Scoop.it
One of the questions medical device marketers ask me is what topics they should be blogging on. So here are eight ideas for future medical blog post.
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Why You Clicked on That Tweet: The Psychology of Twitter Engagement

Why You Clicked on That Tweet: The Psychology of Twitter Engagement | Content Marketing and content sourcing | Scoop.it
Discover four psychological theories that can help you get more engagement on Twitter.
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The Terrible Irony In The New York Times Not Publishing Its Own 'Innovation Report'

The Terrible Irony In The New York Times Not Publishing Its Own 'Innovation Report' | Content Marketing and content sourcing | Scoop.it
Why is the New York Times letting these sites steal all the traffic to their innovation report?
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A simple tip for improving your brand tone of voice guidelines

A simple tip for improving your brand tone of voice guidelines | Content Marketing and content sourcing | Scoop.it
As consumers we expect brands to speak to us in a consistent tone of voice.
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15 indispensable content marketing tips

15 indispensable content marketing tips | Content Marketing and content sourcing | Scoop.it
Some people may hate the term, but there's no doubt that content marketing has caught on big time.
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Caution Prescribed When Researching Medical Conditions on Wikipedia

A study found that nine out of 10 public-edited Wikipedia articles on common medical conditions contained factual errors when compared to peer-reviewed resources.
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The 24 ingredients for a delicious content strategy

The 24 ingredients for a delicious content strategy | Content Marketing and content sourcing | Scoop.it
In content strategy, people often focus on the most obvious part (the content creation) and don’t quite realise that there’s a lot more to it.
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What Keeps Brilliant Visual Content From Being Shared

What Keeps Brilliant Visual Content From Being Shared | Content Marketing and content sourcing | Scoop.it
Visual content like infographics can rocket your business to the top of the social food chain — but only if it's supported by the right strategy that optimizes its sharing potential. Here, we take ...
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Use Visual Content to Engage Your Audience: 9 Tips and 25 Examples

Use Visual Content to Engage Your Audience: 9 Tips and 25 Examples | Content Marketing and content sourcing | Scoop.it
Words aren't enough to keep customers and prospects engaged these days. To inspire you to add compelling visuals to your next content project, the CMI team has put together a new Visual Content Mar...
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The Ultimate Guide to Repurposing Content

The Ultimate Guide to Repurposing Content | Content Marketing and content sourcing | Scoop.it
Find out how to breath new life into old posts by repurposing content as ebooks, presentations, guest posts, and more.
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Rescooped by Olivier Delannoy from 9- PHARMA MULTI-CHANNEL MARKETING by PHARMAGEEK
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The 10 Commandments of Social Media Content Marketing

The 10 Commandments of Social Media Content Marketing | Content Marketing and content sourcing | Scoop.it
What is the secret behind social media content marketing that takes content and publishes and promotes it on social networks including Blogs, Facebook, Twitter and LinkedIn? What are the 10 fundamental principles that will help make it effective?

Via Philippe Trebaul, Lionel Reichardt / le Pharmageek
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Micro Content, Maxi Effect — How Shifts Toward Visual Content Will Impact Marketers

Micro Content, Maxi Effect — How Shifts Toward Visual Content Will Impact Marketers | Content Marketing and content sourcing | Scoop.it
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Optimize Your Video Content: A Simple 5-Step Process

Optimize Your Video Content: A Simple 5-Step Process | Content Marketing and content sourcing | Scoop.it
Video marketing involves work. A video has to be timely, relevant, memorable, and most importantly, optimized if you're going to see any return on investment. Use this simple 5-step process to opti...
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