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Content Marketing strategy: Are you good, fast, or cheap?

Content Marketing strategy: Are you good, fast, or cheap? | Content Marketing and content sourcing | Scoop.it
This article explores how content marketing is like a manufacturing process. You can't have everything! (Content Marketing strategy: Are you good, fast, or cheap?
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Content Marketing and content sourcing
A place for great papers and articles outlining key principles on content marketing
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Learn How People Use Your App - An App Analytics Tools Round-Up

Learn How People Use Your App - An App Analytics Tools Round-Up | Content Marketing and content sourcing | Scoop.it
It's not all about downloads: You need to learn how, when, where and by what kind of audience your app is used. Here are app analytics tools to help you.
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The Content Marketing Campaign Playbook – Guaranteeing Success in 2016

The Content Marketing Campaign Playbook – Guaranteeing Success in 2016 | Content Marketing and content sourcing | Scoop.it
Planning your content marketing campaigns for 2016? This indispensable guide will help you ensure each one is a hit all the way through. Plus, a free downloadable campaign planner!
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Content Strategy 101 for Content Marketers: Your Questions Answered

Content Strategy 101 for Content Marketers: Your Questions Answered | Content Marketing and content sourcing | Scoop.it
Content marketers who understand the basics of content strategy can develop more effective content. Here’s how. – Content Marketing Institute
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How to Use Chunking to Generate Content Ideas | Content Marketing Blog | NeoMam Studios

How to Use Chunking to Generate Content Ideas | Content Marketing Blog | NeoMam Studios | Content Marketing and content sourcing | Scoop.it
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Seven golden rules for content marketing | Econsultancy

Seven golden rules for content marketing | Econsultancy | Content Marketing and content sourcing | Scoop.it
Here are seven golden rules that we have identified to help you optimise your content marketing.
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How to fix the $50bn problem in B2B content marketing | Econsultancy

How to fix the $50bn problem in B2B content marketing | Econsultancy | Content Marketing and content sourcing | Scoop.it
Unused content in B2B digital marketing will soon be a $50bn problem for the industry and for CMOs keen to prove ROI.
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The power of research to create content generating traffic

The power of research to create content generating traffic | Content Marketing and content sourcing | Scoop.it

What do you do when you start a blog?

Most people jump right in. They choose a theme, browse around for awesome plugins, set up Mailchimp and do all this other… stuff, before they sit down and think it through.

I’ve learned that when you do this, it’s easy to end up with a really pretty blog….with very few readers.

When I joined Canva a couple months ago,instead of writing a word or improving the blog’s design, I spent the first month simply building a strategy.

Today I want to tell you about the results, and how you can duplicate the process if you like.

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A Complete Guide to Creating Awesome Visual Content

A Complete Guide to Creating Awesome Visual Content | Content Marketing and content sourcing | Scoop.it
The push for visual content seems is only getting stronger. Here are some of our favorite ideas, tips, and tools to help produce great images.
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Disease specific hashtags for communication about cancer care

Patients deserve access to reliable health information. Doctors have an ethical obligation to make finding accurate information easier. Using hashtags to organ…
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Why You Can't Resist Clicking On This Article: The Clickbait Conundrum - Social Media Week

Why You Can't Resist Clicking On This Article: The Clickbait Conundrum - Social Media Week | Content Marketing and content sourcing | Scoop.it
Most people have the same experience with clickbait. You stumble across it in your Facebook feed or Twitter feed. It reads, "13 Problems Every Blonde Bosto
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10 top writing tips and the psychology behind them - without bullshit

10 top writing tips and the psychology behind them - without bullshit | Content Marketing and content sourcing | Scoop.it
There are plenty of folks happy to tell you how to write better, just as any doctor will tell you to “eat right and exercise.” But changing your writing (or eating) habits only happens when you understand why you do what you do. I can help you with that. That proposal or email you wrote must now compete for … Continue reading 10 top writing tips and the psychology behind them →
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7 Types of Landing Pages That Will Make Your Website Visitors Stick Like Fly Paper

7 Types of Landing Pages That Will Make Your Website Visitors Stick Like Fly Paper | Content Marketing and content sourcing | Scoop.it
As you know, landing pages are the perfect tool for getting a segment of targeted traffic to focus on one action.
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A business-oriented content measurement framework - iMediaConnection.com

A business-oriented content measurement framework - iMediaConnection.com | Content Marketing and content sourcing | Scoop.it
A business-oriented content measurement framework http://t.co/MAHYWZNhS2 w/ @lieblink of @altimetergroup
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How a Divisible Content Strategy Gives Your Brand More for Less

How a Divisible Content Strategy Gives Your Brand More for Less | Content Marketing and content sourcing | Scoop.it
Check out this infographic to learn what Divisible Content is, how it helps, and how your brand can create it.
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The Basics of Digital Governance: What Content Marketers Need to Know

The Basics of Digital Governance: What Content Marketers Need to Know | Content Marketing and content sourcing | Scoop.it
Wish your organization had a more business-savvy way to manage content decisions? Get some governance tips from Lisa Welchman. – Content Marketing Institute
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Apple's brilliant assault on advertising -- and Google

For their iOS 9 release, Apple not only permits, but actively encourages developers to make Apps that remove advertising and tracking from the web. T
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What do patients and carers need in health apps ? Patientview survey results

What do patients and carers need in health apps ? Patientview survey results | Content Marketing and content sourcing | Scoop.it
Results of a global survey of 1,130 patient and carers cross-stakeholder meeting to help define concepts for new apps that address patient and carer unmet needs
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7 Ways to Humanize Your Brand | Search Engine Journal

7 Ways to Humanize Your Brand | Search Engine Journal | Content Marketing and content sourcing | Scoop.it
Brands are made by humans, so why do we sometimes feel like the marketing messages being delivered are robotic? 7 ways to humanize your brand.
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5 psychology secrets for great interaction design

5 psychology secrets for great interaction design | Content Marketing and content sourcing | Scoop.it
It’s becoming more important every day for your designs to connect more with users and include a “human element.” Website and user experience design needs
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A Practical Guide to Content and Its Metrics

A Practical Guide to Content and Its Metrics | Content Marketing and content sourcing | Scoop.it
What are the different types of content, and which metrics should we use to figure out whether they were successful in reaching their audiences? In this practical guide, Gianluca offers his approach and a wealth of additional resources.
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The Power of Transitions in Copywriting

The Power of Transitions in Copywriting | Content Marketing and content sourcing | Scoop.it
Anyone can create content, but creating great content that not only engages your audience but also gets them to do something is a blend of art and science and strategy.
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Slideshare and Healthcare Social Media Marketing | HealthWorks Collective

Slideshare and Healthcare Social Media Marketing | HealthWorks Collective | Content Marketing and content sourcing | Scoop.it
How to design and promote your next presentation using SlideShare.
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Tell a Meaningful Story With Data – Think with Google

Tell a Meaningful Story With Data – Think with Google | Content Marketing and content sourcing | Scoop.it
In this article, see how brands are taking data and weaving that into interesting and meaningful stories for their audiences and consumers.
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How to Write Content That Engages Mobile Reader...

How to Write Content That Engages Mobile Reader... | Content Marketing and content sourcing | Scoop.it

Google’s new emphasis on mobile-friendly search results doesn’t require just good mobile design, it requires great mobile copywriting–Content Marketing Institute.

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14 examples of evergreen content formats that work wonders

What is evergreen content?

Evergreen content is that which is still interesting and relevant weeks, months or even years after its initial publish date.

It doesn’t date like news can, it can deliver value in terms of traffic, leads, social shares and can occupy valuable search positions for a prolonged period of time.

The best examples are aligned with our audience as well as our paid content and other services.

This is a strategy which has worked well for us and has delivered growth in traffic and revenues over the last five years.

These are some of the formats we use at Econsultancy, and that have worked well for us...

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