Even the most stalwart of tools in the content marketer’s arsenal – the editorial calendar – has transformed itself over the years. To help you stay in step with the progress, here’s a set of tips, tools, templates, and takeaways.
Creating and promoting content isn't worth the effort if you haven't made sure it's the right content for your audience. This post offers several tools and tips to help you figure out where your time is best spent.
Information provided on digital channels, be that websites, social media, or emails, needs to be written in a clear, simple-to-understand manner. Readers on the web tend to scan information rather than really read it, and literacy in the patient population can be fairly low, which means that authors need to make sure their content is scannable.
This is a guest post written by Dong Liu of VentureScanner. I was impressed with their research on the many categories of marketing technology, and invited them to give us a helicopter tour of one particularly popular subcategory, content marketing. A recent study by ContentPlus shows that 70% of consumers prefer getting to know a …
Let's face it: We're all pressed for time, and measuring, analyzing, and reporting the success of content marketing is time-consuming work. Here's how you can distill the performance of your content into a single metric: one metric to rule them all.
In just a few months, the content marketing scene has changed dramatically. More studies have been done, more charts have been made, and content marketers needs this information more than ever to stay on top of this rapidly changing industry.
Having an effective process is important, especially for a large corporation. See how Unilever was able to smooth out its workflow, make sure employees were all on the same page and more across its marketing division. Sponsor content by Percolate.