Keeping up with the dramatic changes in regulatory requirements, guidelines and recommendations for patients, caregivers, and healthcare workers is becoming increasingly difficult. It's also becoming more challenging to create good content knowing that consumers might read or view it on a wide variety of mobile devices. This survey identifies the challenges that these industries face.
Anyone working in social media (or content marketing of any type, really) has to deal with the optimal length of posts. When to use short form? When to use long form? What does the audience really want? A/B testing is obviously the best answer, but as a guide on where to start, research is always welcome.
Companies that allow technology to drive their digital transformation are making a big mistake, according to a new Altimeter Group study, "Digital Transformation." Instead, digital transformation should be driven by the expectations of digital customers.
What is the secret behind social media content marketing that takes content and publishes and promotes it on social networks including Blogs, Facebook, Twitter and LinkedIn? What are the 10 fundamental principles that will help make it effective?