Content Marketing: Advice, Tips, Best Practices and Facts
9 views | +0 today
Follow
Your new post is loading...
Your new post is loading...
Rescooped by Eliza Steely from Public Relations & Social Media Insight
Scoop.it!

12 Experts Share Top Curation Tips

12 Experts Share Top Curation Tips | Content Marketing: Advice, Tips, Best Practices and Facts | Scoop.it

Curation is sometimes confusing.

 

Everyone has a different definition and it's used in many different ways as part of content and marketing strategies.

 

I asked 10 of my favorite curation experts for their best tips, tools, their favorite curator and suggestions on innovative uses of curation.

 

Each is a curator on Scoop.it, my favorite curation tool and channel. New and experienced curators are really going to learn from their advice.


Via Jeff Domansky
more...
KC Beck's curator insight, October 3, 2013 12:21 PM

Curation is key. There truly is a science to curation. Perhaps it is worthwhile to read these steps to ensure you are doing it well.

Phil Lauterjung's curator insight, October 3, 2013 1:55 PM

add your insight...

 
TheSoulfulEMU's curator insight, October 4, 2013 1:17 AM

"Its that Simple!!!"

Rescooped by Eliza Steely from Content Marketing & Content Strategy
Scoop.it!

Content marketing: strategy and practice in integrated marketing

Content marketing: strategy and practice in integrated marketing | Content Marketing: Advice, Tips, Best Practices and Facts | Scoop.it
Content marketing is the strategic use of content in the marketing context. It fits in a broader picture of connected/social/digital business.

Via Geoffrey Laloux, Stefano Principato
more...
Stefano Principato's curator insight, September 16, 2013 1:55 AM

Some more detailed content about specific dimensions of the content marketing process and strategy. 

Scooped by Eliza Steely
Scoop.it!

Steps for an Effective Content Marketing Strategy

Steps for an Effective Content Marketing Strategy | Content Marketing: Advice, Tips, Best Practices and Facts | Scoop.it
In Business to Business Lead Generation it's essential to have an effective content marketing strategy.
more...
No comment yet.
Scooped by Eliza Steely
Scoop.it!

How to Tailor Your Content Marketing Strategy to Different Generations - Aren Benoit

How to Tailor Your Content Marketing Strategy to Different Generations - Aren Benoit | Content Marketing: Advice, Tips, Best Practices and Facts | Scoop.it
Developing a cohesive content marketing strategy may seem simple to some, but making it effective is another task entirely. It's like Black Friday shopping.
more...
No comment yet.
Rescooped by Eliza Steely from Time to Learn
Scoop.it!

Content Marketing Explained

Content Marketing Explained | Content Marketing: Advice, Tips, Best Practices and Facts | Scoop.it

New in “content grid 2″ is the perspective of the buyer, a multi-stage purchase funnel, and a comprehensive collection of KPIs (like they say, “What isn’t measured, isn’t purchased.”). Although v2 contains significantly more information than the original, the new design is infinitely more simple.


Via Frédéric DEBAILLEUL
more...
No comment yet.
Rescooped by Eliza Steely from Hybrid PR
Scoop.it!

Content marketing vs. traditional advertising

Content marketing vs. traditional advertising | Content Marketing: Advice, Tips, Best Practices and Facts | Scoop.it
Fighters, to your corners.

Via Maria da Graça Pereira
more...
No comment yet.
Rescooped by Eliza Steely from MarketingHits
Scoop.it!

Community Managers: The Voice of Your Brand #infographic

Community Managers: The Voice of Your Brand #infographic | Content Marketing: Advice, Tips, Best Practices and Facts | Scoop.it
Building an active community around your business is today’s most efficient way of making a name for your startup company. One-time marketing campaigns only go so far to create interest for your products.

Via Brian Yanish - MarketingHits.com
more...
No comment yet.
Scooped by Eliza Steely
Scoop.it!

4 Keys to Compelling Content Marketing with White Papers

4 Keys to Compelling Content Marketing with White Papers | Content Marketing: Advice, Tips, Best Practices and Facts | Scoop.it
Get the inside story on how CMI's Framework white paper came together. From this origin story, learn 4 keys to compelling content marketing with white papers.
more...
No comment yet.
Rescooped by Eliza Steely from Public Relations & Social Media Insight
Scoop.it!

How Do You Measure Content Marketing?

How Do You Measure Content Marketing? | Content Marketing: Advice, Tips, Best Practices and Facts | Scoop.it

Content - How do you know which pieces of content are working well for your business? The following infographic by Brandpoint walks marketers through the process of measuring their content marketing...

 

You're a content marketing whirlwind. Blog posts, short videos, infographics, articles, Pinterest boards... You do everything, but is everything worth doing? How do you know which pieces of content are working well for your business?

 

The following infographic by Brandpoint walks marketers through the process of measuring their content marketing and explains why each step is necessary.The first step is awareness. Say you've created a blog post. Is it generating awareness for your business?

 

One way to measure content success is to see whether your business gets a higher ranking in search engine results pages, whether your website steadily gains first-time visitors, and how many Likes, tweets, and other social shares you have received....


Via Jeff Domansky
more...
Susan Friesen's curator insight, August 21, 2013 12:57 PM

With 77% of B2C companies aqcuiring a customer via Facebook, using content marketing is a must to attract them in the first place. This infographic illustrates the importance of measuring your efforts as well. 

Jeff Domansky's curator insight, August 21, 2013 3:38 PM

There were some really helpful tips on how to measure results from your content marketing.

Scooped by Eliza Steely
Scoop.it!

Three Steps to Effective Content Marketing

Three Steps to Effective Content Marketing | Content Marketing: Advice, Tips, Best Practices and Facts | Scoop.it
Content marketing has become one of the most effective strategies for SEO and growing an online presence.
more...
No comment yet.
Rescooped by Eliza Steely from Content Marketing & Content Strategy
Scoop.it!

The Greatest Skill in Content Marketing

The Greatest  Skill in Content Marketing | Content Marketing: Advice, Tips, Best Practices and Facts | Scoop.it
Mediocre content can get by on a good strategy; and mediocre strategy can get by on great content. as long as one facet hits the right notes.

Via Stefano Principato
more...
Stefano Principato's curator insight, August 27, 2013 3:01 PM

The skill of great content marketing is in measuring how much you give away, and how much you hold back. Finding that balance will draw potential clients in, push them towards a purchase and prove that content really is, ahem, regal. 

Scooped by Eliza Steely
Scoop.it!

Content Marketing: How to become a better marketer … of your ideas | B2B Blogs: Sponsored

Content Marketing:  How to become a better marketer … of your ideas | B2B Blogs: Sponsored | Content Marketing: Advice, Tips, Best Practices and Facts | Scoop.it
BtoB Magazine features the latest digital marketing news, tips, strategies and resources for b2b digital marketers.
more...
No comment yet.
Scooped by Eliza Steely
Scoop.it!

Labcast: Set the Right Content Marketing Goals | OpenView Labs

Labcast: Set the Right Content Marketing Goals | OpenView Labs | Content Marketing: Advice, Tips, Best Practices and Facts | Scoop.it
You may be incorporating content marketing into your strategy, but are you focusing on the right content marketing goals?
more...
No comment yet.
Rescooped by Eliza Steely from Content Marketing & Content Strategy
Scoop.it!

The Other C Word: What makes great content marketing great

The a magic ingredient in all great content. If you've got it, there's nothing you can't do. If you don't, you're dead before you start.

Via Stefano Principato
more...
Stefano Principato's curator insight, September 26, 2013 7:34 AM

They love what they do. They give themselves to it 100% and achieve amazing things.

Scooped by Eliza Steely
Scoop.it!

Influencer Driven Content Marketing: Lee Odden Explains this Powerful Tool for ... - BlogWorld (blog)

Influencer Driven Content Marketing: Lee Odden Explains this Powerful Tool for ... - BlogWorld (blog) | Content Marketing: Advice, Tips, Best Practices and Facts | Scoop.it
BlogWorld (blog)
Influencer Driven Content Marketing: Lee Odden Explains this Powerful Tool for ...
more...
No comment yet.
Scooped by Eliza Steely
Scoop.it!

7 Ways to Make Your Content Marketing More Useful - Business 2 Community

7 Ways to Make Your Content Marketing More Useful - Business 2 Community | Content Marketing: Advice, Tips, Best Practices and Facts | Scoop.it
Entrepreneur
7 Ways to Make Your Content Marketing More Useful
Business 2 Community
What's the purpose of your content marketing strategy?
more...
No comment yet.
Scooped by Eliza Steely
Scoop.it!

What Exactly Does Google Consider High Quality ...

What Exactly Does Google Consider High Quality ... | Content Marketing: Advice, Tips, Best Practices and Facts | Scoop.it
Every 24 hours, 2 million unique blog posts are published. In light of this statistic, the quest to claim the #1 spot on Google’s search results for key terms in your industry suddenly seems harder than ever, doesn’t it?
more...
No comment yet.
Rescooped by Eliza Steely from Public Relations & Social Media Insight
Scoop.it!

60+ Content Marketing Resources - Categorized

60+ Content Marketing Resources - Categorized | Content Marketing: Advice, Tips, Best Practices and Facts | Scoop.it

This is an in-depth resources on content marketing pulled together and categorized for every business owner and marketer who wants grow the their business.In order to attract customers in today’s world you need to give them more than what they would expect. This is common sense nowadays as gone are the days when you can just say whatever you want and the customers will believe you. Today, customers are more savvy and more demanding which means that they demand more than just the most basic – they demand more depth and more engagement.That’s where content marketing comes in. That’s because content marketing is a way of interacting with the customer without any selling. It’s a marketing technique wherein you offer relevant and valuable content to a pre-defined audience in order to attract them to you and convert them into potential customers. The point is to give potential customers more than they expect in order to lure them in.That said, doing content marketing can be quite confusing to a beginner. Not surprising since a lot of people who have been doing it for a while also make mistakes. In order to jump start your foray into content marketing here are some resources that can help you plan, create and maximize your content marketing strategy....


Via Jeff Domansky
more...
Tricia Simons's curator insight, September 6, 2013 7:45 AM

Useful list to bookmark

IOANNIS APOSTOLOU's curator insight, September 6, 2013 8:14 AM

After that, you are one the most content Marketeer!

Jeff Domansky's curator insight, September 6, 2013 1:59 PM

This is an in-depth resource on content marketing pulled together and categorized for every business owner and marketer who wants grow their business.

Rescooped by Eliza Steely from SEO and Social Media Marketing
Scoop.it!

The 21 New Rules of Content Marketing [INFOGRAPHIC]

The 21 New Rules of Content Marketing [INFOGRAPHIC] | Content Marketing: Advice, Tips, Best Practices and Facts | Scoop.it

"In this new world of Internet marketing, it's not about being "optimized," but being "easy to find." That sounds like a subtle difference, but it couldn't be more profound.

 

One has to do with page tags, keywords, and trying to manipulate incoming links; the other is about generating interesting ideas, starting discussions, and being a prominent voice in your market or industry. It's the difference between screaming nonsense through a microphone and having journalists come to you for an expert opinion.

 

This infographic sets out the 21 NEW rules of content marketing that every modern marketer should know. If you want to maintain a high search engine ranking and use content to keep targeted buyers coming to you, this is information you can't afford to skip".


Via Antonino Militello
more...
Webgrrl's comment, September 20, 2013 4:04 AM
thank you, @Randy ..and blessed that i found it in the social/share highway of info ~ g'day from australia, you rule!
Frank Mohnhaupt's comment, September 20, 2013 5:36 AM
You´re always welcome ! :-)
Margarita Bojórquez's curator insight, October 20, 2013 9:33 PM

21 NUEVAS REGLAS DEL MARKETING DE CONTENIDOS.

Scooped by Eliza Steely
Scoop.it!

5 Ways to Make Your Content Marketing Campaign More Successful - CMSWire

5 Ways to Make Your Content Marketing Campaign More Successful - CMSWire | Content Marketing: Advice, Tips, Best Practices and Facts | Scoop.it
5 Ways to Make Your Content Marketing Campaign More Successful
CMSWire
As we wrap up our content marketing theme this month, it's helpful to put some of what we've learned into perspective.
more...
No comment yet.
Scooped by Eliza Steely
Scoop.it!

3 Lessons Macklemore Can Teach Us About Content Marketing - Business 2 Community

3 Lessons Macklemore Can Teach Us About Content Marketing - Business 2 Community | Content Marketing: Advice, Tips, Best Practices and Facts | Scoop.it
3 Lessons Macklemore Can Teach Us About Content Marketing
Business 2 Community
And the comment immediately made me think of content marketing and spreading the word.
more...
No comment yet.
Scooped by Eliza Steely
Scoop.it!

Create Customer Connections with a Content Marketing Mix - CMSWire

Create Customer Connections with a Content Marketing Mix - CMSWire | Content Marketing: Advice, Tips, Best Practices and Facts | Scoop.it
Create Customer Connections with a Content Marketing Mix CMSWire Customer Experience, Digital marketing, Create Customer Connections with a Content Marketing Mix You can't turn a page today without reading another article extolling the virtues of...
more...
No comment yet.
Scooped by Eliza Steely
Scoop.it!

How To Create Epic Content Marketing - B2B Marketing Insider

How To Create Epic Content Marketing - B2B Marketing Insider | Content Marketing: Advice, Tips, Best Practices and Facts | Scoop.it
How do you create epic content marketing in a world swimming in too much content? We'll show you the way .
more...
No comment yet.
Scooped by Eliza Steely
Scoop.it!

Top 60+ Content Marketing Education Resources |...

Top 60+ Content Marketing Education Resources |... | Content Marketing: Advice, Tips, Best Practices and Facts | Scoop.it
Content marketing is more popular than ever with 91 percent of B2B marketers and 86 percent of B2C marketers employing content marketing initiatives this year.
more...
No comment yet.
Scooped by Eliza Steely
Scoop.it!

Content Marketing Advice | Social Media Today

Keep it Significant and Shareable (KISS) | Social Media Today http://t.co/FEMTcyIAEJ
more...
No comment yet.