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Why Content is Important for Customer Retention

Why Content is Important for Customer Retention | Social Media | Scoop.it
In all of the excitement that accompanies the demand generation process and Sales pipeline, we often forget that a ‘Closed Won’ deal is just the start of the journey. What happens after is equally as important — if not more so.
There is a commercial imperative to making sure that customer retention

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21 Social Media Tools for Smart Marketers

21 Social Media Tools for Smart Marketers | Social Media | Scoop.it
Value your time online? Of course you do! Take back your day and time with these 21 social media tools for smart marketers.
Lucas Piquet's insight:

Among them : 

- LikeAlyzer : to get a comprehensive review along with tips to help you improve your interaction with current and potential fans and customers

- Quill Engage : a social media tool that connects to Google Analytics, scans it, and puts the data into a detailed report

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How to Power Happy Customer Experiences With Content

How to Power Happy Customer Experiences With Content | Social Media | Scoop.it

Is your brand passing up opportunities to turn routine content production into memorable customer experiences?

Lucas Piquet's insight:

The right visuals bring experiences to life. A well-timed piece of content may start the conversation, but companies should not discount the magic of incorporating visuals into inbound responses or questions to follow-up on.

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A Four-Step Process for Creating Compelling Content for Your Audience

A Four-Step Process for Creating Compelling Content for Your Audience | Social Media | Scoop.it

Content - Marketers, bloggers, and small business owners have struggled with the same problem for years: how to create compelling content. Why? Because they're using the wrong process—or, worse, no process at ...

Lucas Piquet's insight:

Personae > Audience > Topic ideas > Content

And this content can be more effective if you use the CURVE method.

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16 Social Media Tools The Experts Swear By

16 Social Media Tools The Experts Swear By | Social Media | Scoop.it

Looking for more insights on the tools top social marketers use? Check out the Social Toolkit Podcast, from Social Fresh Conference, for weekly expert

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How to Take an Audience-Centric Approach to Content Marketing

How to Take an Audience-Centric Approach to Content Marketing | Social Media | Scoop.it

An analysis of Fitbit's following reveals a vastly diverse audience and offers clues to the success of its audience-centric approach.

Lucas Piquet's insight:

What we can learn from Fitbit and its audience, with a vast difference in interests and potential use cases : a need to understand who consumes first.

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10 Ways to Do Content Marketing in Boring Industries

10 Ways to Do Content Marketing in Boring Industries | Social Media | Scoop.it

10 essential principles and ingredients to spice up your content marketing strategy and get it on the right track, even if you're in a so-called "boring

Lucas Piquet's insight:

Incorporate user-generated content and tell brand stories - storytelling works.

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Content Strategy vs. Content Marketing – Do You Need Both?

Content Strategy vs. Content Marketing – Do You Need Both? | Social Media | Scoop.it

A consistent flow of quality content is critical to implementing a successful inbound marketing strategy that will support your brand and attract your ideal client.

Lucas Piquet's insight:

Content strategy is the foundation of content marketing, it helps implement a successful inbound marketing campaign.

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Making Content Marketing, Email and Social Media Work in Harmony for Your Small Business

Making Content Marketing, Email and Social Media Work in Harmony for Your Small Business | Social Media | Scoop.it

As a small business owner, you wear multiple hats, and some of them probably fit better than others.

Lucas Piquet's insight:

You need to do all three to communicate with consumers and build your business.

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How to Optimize Your Video Content Strategy for Mobile

How to Optimize Your Video Content Strategy for Mobile | Social Media | Scoop.it

Video consumption on the web has changed. Content Marketers need to adjust their content strategy to make sure their video content is optimized for SmartPhones and Tablets.

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25 Brands to Follow for Visual Content Marketing Inspiration

25 Brands to Follow for Visual Content Marketing Inspiration | Social Media | Scoop.it

Struggling to use visual content in your social media posts? Don't worry. Here are 25 brands teeming with visual content marketing inspiration!

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60 Steps for Your Content Writing Checklist

60 Steps for Your Content Writing Checklist | Social Media | Scoop.it

Publishing content requires keen attention to detail. This comprehensive checklist of over 60 steps will help keep your process on track.

Lucas Piquet's insight:

Great tips, especially for the post-launch stage (content share, audience engagement...)

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Mastering Content Marketing: 7 Required Principles for Success

Mastering Content Marketing: 7 Required Principles for Success | Social Media | Scoop.it

If you don’t understand why you should use a particular tactic, you won’t know when to use it. This means you’re playing a guessing game, and the results will be all over the place.

 

I want to clear up as much of this as possible in this post.

 

We’re going to look at the 7 most important principles of content marketing and how you should apply them.

 

Once you understand how these principles affect your overall content strategy, you should be able to get a better grip on when you need to use specific tactics....


Via Jeff Domansky
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BYCNOW WEB PORTAL's curator insight, January 12, 7:23 AM

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John Norman's curator insight, January 12, 3:05 PM

Oh How I need to master these 7 principles. Maybe you do to. Check them them out and leverage their effectiveness.

Steve Hall's curator insight, January 13, 6:38 PM
Everyone Needs Traffic....get ALL YOU NEED Right here...

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How To Make 2016 Your Best Content Marketing Year Ever

How To Make 2016 Your Best Content Marketing Year Ever | Social Media | Scoop.it

It’s natural to think that wider adoption brings increasing competition. While that’s technically true, the outlook isn’t as bleak as you may think.

After all, even though adoption is increasing, the number of B2B and B2C organizations who consider themselves effective at content marketing is dismal — 30 percent and 38 percent respectively. What this should tell you is that there is a gap, and you can fill it.

Make 2016 your best content marketing year ever by making one-percent improvements in these areas...


Via Jeff Domansky
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Jeff Domansky's curator insight, January 12, 11:35 PM

These tips will help you improve your content marketing results in the new year.

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3 Quick Ways to Drive Conversions on Pinterest

3 Quick Ways to Drive Conversions on Pinterest | Social Media | Scoop.it

How well is your social media strategy engaging Pinterest's ever-growing userbase? Improve your pins' conversion power with these strategies.

Lucas Piquet's insight:

Promote Campaigns with Coupons & Contests : the prospect of getting a discount or a good deal always excites people, and when combined with Pinterest’s visual nature, you are more likely to see a dramatic effect on your products’ sales.

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Why Data-Driven Social Media is Smart Marketing

Why Data-Driven Social Media is Smart Marketing | Social Media | Scoop.it

Struggling to market your biz on social media? Join Post Planner's CEO Josh Parkinson as he explains why data-driven social media is smart marketing.

Lucas Piquet's insight:

"After crunching the statistics on the above post data, it turned out that my CEO/Journalist post was in the 98th percentile of all text posts on my profile.

Ie : it performed better than 98% of text posts".

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4 Tips for Honing Your Content to Reach Gen Z

4 Tips for Honing Your Content to Reach Gen Z | Social Media | Scoop.it

Now's the time to begin shifting your content strategy to accommodate the tech-savvy, information-hungry digital natives of Generation Z.

Lucas Piquet's insight:

As Gen Z become the new buyers and entrepreneurs, you must begin to shift your company mission and business model. Journey mapping is one way to do it.

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My Top 33 Digital Marketing Blogs

My Top 33 Digital Marketing Blogs | Social Media | Scoop.it
Lucas Piquet's insight:

Top digital marketing blogs read and subscribed to by Jay Baer of Convince and Convert.

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Advanced Marketing: Measuring Your Content Marketing Campaign ROI

Advanced Marketing: Measuring Your Content Marketing Campaign ROI | Social Media | Scoop.it
Lucas Piquet's insight:

The problem with content marketing is that it’s really difficult to pin down how effective it is. 

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Why Your Brand Should Create Less Content

Why Your Brand Should Create Less Content | Social Media | Scoop.it

Is your brand dominating the conversation? It may be time to amplify your customers' voices for a change with user-generated content.

Lucas Piquet's insight:

Emphasize the visual aspect with captivating video and photography content + don't forget the social media (YouTube and Instagram in the first place).

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5 Tips to Ensure Your Visual Content Is Seen

5 Tips to Ensure Your Visual Content Is Seen | Social Media | Scoop.it

Feel like you could be doing more to get your visual content in front of your audience? Add these five steps to your content strategy.

Lucas Piquet's insight:

Consider including some data and repurpose your most productive content.

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Visual Content Marketing Strategies for 2016

Visual Content Marketing Strategies for 2016 | Social Media | Scoop.it

Stand Out on Social Media with These Visual Marketing Strategies Visual content is still the best kind of content for social media marketing.

Lucas Piquet's insight:

The importance of snippets and previews, size and style...

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4 Things World Class Content Marketers Do Every Time They Create Content

4 Things World Class Content Marketers Do Every Time They Create Content | Social Media | Scoop.it

Content is by far the most valuable asset businesses can use, to not only engage and inform customers, but to increase traffic to their website and dramatically improve search rankings.

Lucas Piquet's insight:

The best advice for me ? Find your ideal customer persona & connect with them emotionally

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New Year, New Audience : 10 Essential Social Media Tactics to Get Your Content Seen

New Year, New Audience : 10 Essential Social Media Tactics to Get Your Content Seen | Social Media | Scoop.it

Do you spend a lot of time crafting the perfect piece of content, only to find that it barely generates any shares, let alone drive leads?

Lucas Piquet's insight:

From social banners to call-to-actions in your best performing content, here's how to gain visibility for your content in 2016.

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Why Content is Important for Customer Retention

Why Content is Important for Customer Retention | Social Media | Scoop.it
In all of the excitement that accompanies the demand generation process and Sales pipeline, we often forget that a ‘Closed Won’ deal is just the start of the journey. What happens after is equally as important — if not more so.
There is a commercial imperative to making sure that customer retention

Via Vocalcom
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6 Tools to Help Turn Trends Into Valuable Content

6 Tools to Help Turn Trends Into Valuable Content | Social Media | Scoop.it
These six tools are a great start to knowing what topics are buzzing so you can create on-trend content and grow your subscribers. – Content Marketing Institute

Via donhornsby
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donhornsby's curator insight, January 14, 9:03 AM

Trending content is anything new and hot that has the Internet buzzing. Many successful websites will do a 60-40 split between evergreen and trending content to take advantage of both methods. (The proper split depends on the nature of your website, niche, etc.) Having both will bring in new readers and keep them coming back.

 

But how do you find out what is new and trending? Using these helpful sources, that’s how:

1st Page Rank's curator insight, January 14, 5:22 PM

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