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Stop and read: Refresh on the basics of content marketing - Brafton

Stop and read: Refresh on the basics of content marketing - Brafton | content marketing! | Scoop.it

Key excerpts...

 

In 2012, business owners indicated that they would focus on crafting thorough content marketing strategies to engage their audiences online. While custom content creation remains an important practice in 2013, professionals recognize that their strategies must evolve to build online narratives that draw in audiences, not just increase PageRank in SERPs.

 

As content marketing evolves alongside web media, the level of depth marketers must create for their campaigns will rise substantially. The volume of content types will ever increase, but marketers must remember their bread and butter – don’t forget to lay the foundation before starting to build.


Via marketingIO
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marketingIO's curator insight, February 20, 2013 7:51 AM

The article is a reminder about a few of the basics associated with content marketing: the constant need to ensure that it is SEO-friendly, and the need to mobilize. Blocking and tackling.


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The Top 3 Reasons Your Content Marketing Doesn't Convert Anyone

The Top 3 Reasons Your Content Marketing Doesn't Convert Anyone | content marketing! | Scoop.it
The Top 3 Reasons Your Content Marketing Doesn't Convert Anyone 3 easy fixes to try to up your conversion rate and build your list and sales (The Top 3 Reasons Your Content Marketing Doesn’t Convert Anyone http://t.co/4NusEI7Z2a...
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Content Marketing Tips: 7 Ways to Reuse Content for More Efficient Content Marketing

Content Marketing Tips: 7 Ways to Reuse Content for More Efficient Content Marketing | content marketing! | Scoop.it

Morph your content to keep marketing messages fresh
SUMMARY: Marketers can reinforce their "awesome message through multiple mediums" by creatively recycling content, John Paul Nettles writes. He outlines seven ways to turn one piece of content into multiple opportunities, including expanding a blog post into a white paper and then an e-book. That strategy's inverse can also work, by simplifying a white paper into more easily consumable, social content.

 

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Linds's comment, February 24, 2013 5:59 PM
this helps marketers use tips to make their ways more efficient - using in the research section
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Lean Content Marketing | Liam Gooding

Lean Content Marketing | Liam Gooding | content marketing! | Scoop.it

I want to be honest with you. By reading this post you’re now part of an experiment  An experiment designed to test a hypothesis. So in the spirit of transparency, I’ll tell you what it is:

Marketers, publishers and entrepreneurs would like to spend less time producing valuable content while still achieving the same outcomes.

If that is true and there is a painpoint, requirement, demand, I have a solution that makes solves it. I’m going to explain, explore, discover Lean Content Marketing and how to apply it to your own business. Starting with a blog post. A short blog post too. Which may or may not grow into a larger blog post, or a blog post series – depending on how you, the reader, engage with this first experiment....


Via Jeff Domansky
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Jeff Domansky's curator insight, February 20, 2013 2:30 PM

Nice explanation of "lean" content marketing.