Content marketing
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Social media: the ownership battle between marketing, PR and customer relations

Social media: the ownership battle between marketing, PR and customer relations | Content marketing | Scoop.it
Should social-media strategy be handled by the marketing department, the PR and comms team or customer services? Adam Woods and Andrew McCormick weigh up the merits of three different approaches, while below, a variety of agencies make their case for handling brands‘ social media strategies.
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5 Barriers to Implementing a Small Business Content Marketing Plan | Social Media Today

5 Barriers to Implementing a Small Business Content Marketing Plan | Social Media Today | Content marketing | Scoop.it
Small business content marketing barriers There can be no denying that a web site is the most essential component for marketing any business today.
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18 Growing B2B Content Marketing Trends to Share | Social Media ...

18 Growing B2B Content Marketing Trends to Share | Social Media ... | Content marketing | Scoop.it
This benchmark survey of North American B2B marketers shows that the adoption of content marketing and the sharing of it using social media continues to grow.
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Three Ways Search Can Improve Your Content Marketing Strategy

It's no secret that building a connected brand means sharing content that is useful, usable, visible, desirable, and engaging. Industry leaders such as GE understand that reality.
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P&G uses real-time approach

P&G uses real-time approach | Content marketing | Scoop.it

The FMCG giant, is making greater use of real-time marketing techniques, not least because the current consumer environment resembles "democracy on steroids".

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90% of Marketers Know the Importance of Content, but only 38% Have a StrategyScoop.it

90% of Marketers Know the Importance of Content, but only 38% Have a StrategyScoop.it | Content marketing | Scoop.it
According to a recent survey conducted by Econsultancy, 90% of respondents (1,300 marketing professionals) believe that content marketing will continue becoming increasingly important within the next year, but a surprisingly low 38% of them...
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Become A Content Sharing King With These 7 Awesome Tips 0171370

Become A Content Sharing King With These 7 Awesome Tips 0171370 | Content marketing | Scoop.it
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Digital Trends & Others

Digital Trends & Others | Content marketing | Scoop.it
About digital trends in 2012 (Check this (S.Y.N) Trend Curation , on http://t.co/JIm7R2hz...)...
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Content - 2012 Content Marketing Benchmarks, Budgets, and Trends : MarketingProfs Article

Content - 2012 Content Marketing Benchmarks, Budgets, and Trends : MarketingProfs Article | Content marketing | Scoop.it
9 in 10 B2B marketing organizations, regardless of company size or industry, say they've used content as a form of marketing in 2011
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Three Key Content Marketing World Takeaways | Marketing Trenches

Three Key Content Marketing World Takeaways | Marketing Trenches | Content marketing | Scoop.it
Even if you didn't attend Content Marketing Institute World this year, here's our recap of the three key takeaways from the conference.
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David Meerman Scott and Sally Hogshead on Content Marketing

Opening keynote speakers David Meerman Scott and Sally Hogshead give us some candid insight into content marketing and why content is critical to marketing programs today.
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How To Manage Content Marketing for B2B Brands

No Theories Allowed: Managing Content Marketing for B2B Brands Event: Content Marketing World 2011.
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Optimization Techniques for Various Content Types

Optimization Techniques for Various Content Types | Content marketing | Scoop.it
In this Vertical Measures blog post, Arnie Kuenn discusses essential content optimization techniques to increase its visibility on the web.
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City Index puts 9% of UK budget into branded content

City Index puts 9% of UK budget into branded content | Content marketing | Scoop.it
City Index puts 9% of UK budget into branded contentMarketingCity Index is planning to repeat the competition in 2013, but will follow it up first with more online content focusing on teaching people to spread bet, featuring contestants who...
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B2B Content Marketing: 2013 Benchmarks, Budgets, and Trends–North America

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SEO industry gets in a spin over online content marketing | ClickThrough Marketing

SEO industry gets in a spin over online content marketing | ClickThrough Marketing | Content marketing | Scoop.it
Content marketing has become the latest trend to catch fire within the Internet marketing industry.
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How To Tell Better Stories: 10 Profound Lessons From The Future Of Storytelling Conference

How To Tell Better Stories: 10 Profound Lessons From The Future Of Storytelling Conference | Content marketing | Scoop.it
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7 Content Curation Tools That You Should Start Using Today | Internet Billboards | Blog Interact®

7 Content Curation Tools That You Should Start Using Today | Internet Billboards | Blog Interact® | Content marketing | Scoop.it
If you are involved in social media, chances are that you have heard of content curation.
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How to Build and Operate a Content Marketing Machine | Social Media Today

How to Build and Operate a Content Marketing Machine | Social Media Today | Content marketing | Scoop.it
Content Marketing is hot. White hot. SEO and digital marketing thought leaders are declaring that Content Marketing is the next big thing. Even Rand is touting its importance.
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Curating Information and Data Sense-Making Is The Key Skill for the Future [Research] | Content Curation World

Curating Information and Data Sense-Making Is The Key Skill for the Future [Research] | Content Curation World | Content marketing | Scoop.it
The Institute for the Future and the University of Phoenix have teamed up to produce, this past spring, an interesting report entitled Future Work Skills 2020.
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Inbound Marketing: 6 Ideas For Video Content

Inbound Marketing: 6 Ideas For Video Content | Content marketing | Scoop.it
6 types of videos you can do with content marketing to promote your product or service effectively.
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Intel Inside Out: How to Globalize Your Editorial Planning #cmworld

Intel Inside Out: How to Globalize Your Editorial Planning #cmworld | Content marketing | Scoop.it
Day one of Content Marketing World was a great mix of catching up with old friends, making new ones and of course, great content.
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Reality Check: Content Marketing for the Capital Markets (Redux)

Candyce Edelen gives tips to Financial Services professionals on how to use content to support the buying process for complex sales.
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Curation: learning and development

Content curation on the web is helping to establish more order to the vast array of information being generated. Julie Wdegwood looks at the opportunities.
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Red Bull’s smart use of social media and branded content

Red Bull’s smart use of social media and branded content | Content marketing | Scoop.it
Red Bull is playing a smart game. Branded content is a huge area in social media at the moment but most brands get it so wrong by focusing on peppering their logo and branding on everything ...
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