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The FMCG giant, is making greater use of real-time marketing techniques, not least because the current consumer environment resembles "democracy on steroids".
According to a recent survey conducted by Econsultancy, 90% of respondents (1,300 marketing professionals) believe that content marketing will continue becoming increasingly important within the next year, but a surprisingly low 38% of them...
About digital trends in 2012 (Check this (S.Y.N) Trend Curation , on http://t.co/JIm7R2hz...)...
City Index puts 9% of UK budget into branded contentMarketingCity Index is planning to repeat the competition in 2013, but will follow it up first with more online content focusing on teaching people to spread bet, featuring contestants who...