Never mind developing separate strategies for social media, the blog, the website, SEO, etc. Take a holistic view. Focus on content designed to reach the right people, instead of merely the technology that delivers it.
A lot of B2B marketers talk about the need for content mapping. In short, this is the process of identifying what information each of your personas needs throughout the buying process. It’s time-consuming, but not difficult when you follow the steps below. Here’s the process I use as well as some templates to get you started (you can view them all below or download them in one PDF).
Good, regular blogging is one of the best things you can do to help your business grow - businesses that write on their blog regularly receive 55% more website visitors and have 437% more indexed pages in Google than business that do not...
As the advertising environment has grown more cluttered and technology has enabled consumers to block out messages, content marketing has emerged as the best way to ensure that a brand’s message is actually being consumed.
Once you determine what kind of content your audience wants, you need to focus on presentation and delivery. Here's how organizing your content into three levels can make better content planning an understandable and achievable goal.
User numbers reported by Facebook, Twitter, Google, and many other sites are closely watched. They reveal trends in adoption and they are one of the few public metrics available to analysts trying to assign value to companies preparing an initial public offering. But how accurate are these numbers?