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Don’t Ask Community Managers To Be Strategists | Business 2 Community

Don’t Ask Community Managers To Be Strategists | Business 2 Community | Content Marketer | Scoop.it
The enterprise community manager position is sometimes termed a jack of all trades role.
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Content Marketer
Never mind developing separate strategies for social media, the blog, the website, SEO, etc. Take a holistic view. Focus on content designed to reach the right people, instead of merely the technology that delivers it.
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Unleash the Power of Content Marketing in 5 Easy Steps

Unleash the Power of Content Marketing in 5 Easy Steps | Content Marketer | Scoop.it
As a relatively new company, started in 2011, we had a decision to make. Would we invest our time in ...
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Publishing Your Content Strategy Dictionary: Some Definitions

Publishing Your Content Strategy Dictionary: Some Definitions | Content Marketer | Scoop.it
One of the biggest mistakes that many businesses make when creating content is ignoring the customer. Who are you writing/creating content for if not the customer?
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3 Simple Storytelling Methods That Can Do Your Selling For You | Copyblogger

3 Simple Storytelling Methods That Can Do Your Selling For You | Copyblogger | Content Marketer | Scoop.it
Nothing in the movie "Top Gun" told you to buy Maverick’s brand of sunglasses or join The US Navy. Yet, the movie “sold” both products to hordes of people. So, how do you apply this to your marketing?
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Step-by-Step Templates for Mapping Your B2B Content | Content Marketing Institute

Step-by-Step Templates for Mapping Your B2B Content | Content Marketing Institute | Content Marketer | Scoop.it

A lot of B2B marketers talk about the need for content mapping. In short, this is the process of identifying what information each of your personas needs throughout the buying process. It’s time-consuming, but not difficult when you follow the steps below. Here’s the process I use as well as some templates to get you started (you can view them all below or download them in one PDF).

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Facebook to create different levels of access for page admins

Facebook to create different levels of access for page admins | Content Marketer | Scoop.it

Facebook announced it will give page owners an option to assign different privileges to admins, but it did not explain what type of access and restrictions will be available.

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6 Steps to Creating Your Content Marketing Style Guide

6 Steps to Creating Your Content Marketing Style Guide | Content Marketer | Scoop.it
With the incredible proliferation of content these days, every company needs a good content marketing style guide to provide a basic road map that everyone can follow.
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Content marketing and the '1% Rule’ | Marketing magazine

Content marketing and the '1% Rule’ | Marketing magazine | Content Marketer | Scoop.it

Why companies should be looking back to the future to get their message across The ‘1% Rule’.

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When Your Content Needs a Leader, Hire a Chief Content Officer - Marketing and Sales Jobs News and Advice

When Your Content Needs a Leader, Hire a Chief Content Officer - Marketing and Sales Jobs News and Advice | Content Marketer | Scoop.it
When Your Content Needs a Leader, Hire a Chief Content Officer - The trendiest new title in the executive suite is...
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How to Guide Your Customer’s Journey Through 6 Points of Content | Content Marketing Institute

How to Guide Your Customer’s Journey Through 6 Points of Content | Content Marketing Institute | Content Marketer | Scoop.it
Given the amount of time consumers spend online consuming information, the most important moment in the customer-acquisition process isn’t closing anymore — it’s the journey there.
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How to Get 5 Million People to Read Your Website by Matthew Inman, Ep 69

The Oatmeal is one of the top webcomics out there. Matthew talks about creating the site, his ideas and how he drove traffic to it.
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4 Signs That You’re Blogging for the Wrong Reasons | Jeffbullas's Blog

4 Signs That You’re Blogging for the Wrong Reasons | Jeffbullas's Blog | Content Marketer | Scoop.it
Good, regular blogging is one of the best things you can do to help your business grow - businesses that write on their blog regularly receive 55% more website visitors and have 437% more indexed pages in Google than business that do not...

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Weird But Effective Content Marketing: Best Facebook Pages

Weird But Effective Content Marketing: Best Facebook Pages | Content Marketer | Scoop.it

There's a strange but effective content marketing strategy employed by such notable content marketing giants as HubSpot and Social Media Examiner.


Via jaynalocke
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Tom George's comment, February 18, 2012 1:51 PM
Hey Jayna,

I will have to check these pages out to see if any are the same as the one I curated like six months ago which is on Internet Billboards.
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The 6 Lifelong Laws of Content Marketing for Agencies | Blogging and Content Creation | Social Media Consulting - Convince & Convert

The 6 Lifelong Laws of Content Marketing for Agencies | Blogging and Content Creation | Social Media Consulting - Convince & Convert | Content Marketer | Scoop.it
Is content marketing for agencies worth it?
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Print Lives and 10 Other Content Marketing Trends for 2012

Print Lives and 10 Other Content Marketing Trends for 2012 | Content Marketer | Scoop.it
Companies are realizing the power of creating and sharing "unedited" messages through channels that more directly reach their consumers.
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Kraft Foods Dishes Out Its Recipe for Successful Content Marketing - Forbes

Kraft Foods Dishes Out Its Recipe for Successful Content Marketing - Forbes | Content Marketer | Scoop.it
As the advertising environment has grown more cluttered and technology has enabled consumers to block out messages, content marketing has emerged as the best way to ensure that a brand’s message is actually being consumed.
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Seven Reasons Your Content Marketing Needs a Brand Journalist

Seven Reasons Your Content Marketing Needs a Brand Journalist | Content Marketer | Scoop.it
MarketingProfs chief content officer Ann Handley explains why companies need to hire brand journalists to tell their stories engagingly, honestly, and well.
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12 Things That Will Kill Your Blog Post Every Time

12 Things That Will Kill Your Blog Post Every Time | Content Marketer | Scoop.it
When you look around at successful blogs -- whatever industry or topic -- there are several undeniable basics to success.

And it starts with blog posts that kill it…rather than get killed. But what kills a blog post?
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Top 50 Brands in Content Marketing | ClickZ

Top 50 Brands in Content Marketing | ClickZ | Content Marketer | Scoop.it
Brands are becoming the media, attracting their own audiences. Here are the standouts.
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How to Leverage Content Communities to Expand Your Brand Reach

How to Leverage Content Communities to Expand Your Brand Reach | Content Marketer | Scoop.it
“Content is King!”

Ah, the wonderfully overused statement that makes me want to throw my monitor at the wall and then hang my head in shame because it’s actually true.
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A blueprint for content marketing - Smart Insights Digital Marketing Advice

A blueprint for content marketing - Smart Insights Digital Marketing Advice | Content Marketer | Scoop.it

An infographic explaining how inbound marketing works together with content marketing

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How 3 Content Levels Can Make for Better Content Planning

How 3 Content Levels Can Make for Better Content Planning | Content Marketer | Scoop.it
Once you determine what kind of content your audience wants, you need to focus on presentation and delivery. Here's how organizing your content into three levels can make better content planning an understandable and achievable goal.
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Why social networking numbers are a crock | memeburn

Why social networking numbers are a crock | memeburn | Content Marketer | Scoop.it

User numbers reported by Facebook, Twitter, Google, and many other sites are closely watched. They reveal trends in adoption and they are one of the few public metrics available to analysts trying to assign value to companies preparing an initial public offering.
But how accurate are these numbers?

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Don’t Ask Community Managers To Be Strategists | Business 2 Community

Don’t Ask Community Managers To Be Strategists | Business 2 Community | Content Marketer | Scoop.it
The enterprise community manager position is sometimes termed a jack of all trades role.
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