As a relatively new company, started in 2011, we had a decision to make. Would we invest our time in ... 
One of the biggest mistakes that many businesses make when creating content is ignoring the customer. Who are you writing/creating content for if not the customer? 
Nothing in the movie "Top Gun" told you to buy Maverick’s brand of sunglasses or join The US Navy. Yet, the movie “sold” both products to hordes of people. So, how do you apply this to your marketing? 
A lot of B2B marketers talk about the need for content mapping. In short, this is the process of identifying what information each of your personas needs throughout the buying process. It’s time-consuming, but not difficult when you follow the steps below. Here’s the process I use as well as some templates to get you started (you can view them all below or download them in one PDF). 
Facebook announced it will give page owners an option to assign different privileges to admins, but it did not explain what type of access and restrictions will be available. 
With the incredible proliferation of content these days, every company needs a good content marketing style guide to provide a basic road map that everyone can follow. 
Why companies should be looking back to the future to get their message across The ‘1% Rule’. 
When Your Content Needs a Leader, Hire a Chief Content Officer - The trendiest new title in the executive suite is... 
Given the amount of time consumers spend online consuming information, the most important moment in the customer-acquisition process isn’t closing anymore — it’s the journey there. The Oatmeal is one of the top webcomics out there. Matthew talks about creating the site, his ideas and how he drove traffic to it. 
Good, regular blogging is one of the best things you can do to help your business grow - businesses that write on their blog regularly receive 55% more website visitors and have 437% more indexed pages in Google than business that do not... ... 
There's a strange but effective content marketing strategy employed by such notable content marketing giants as HubSpot and Social Media Examiner. Via jaynalocke 
Is content marketing for agencies worth it? |
Companies are realizing the power of creating and sharing "unedited" messages through channels that more directly reach their consumers. 
As the advertising environment has grown more cluttered and technology has enabled consumers to block out messages, content marketing has emerged as the best way to ensure that a brand’s message is actually being consumed. 
MarketingProfs chief content officer Ann Handley explains why companies need to hire brand journalists to tell their stories engagingly, honestly, and well. 
When you look around at successful blogs -- whatever industry or topic -- there are several undeniable basics to success. 
Brands are becoming the media, attracting their own audiences. Here are the standouts. 
“Content is King!” 
An infographic explaining how inbound marketing works together with content marketing 
Once you determine what kind of content your audience wants, you need to focus on presentation and delivery. Here's how organizing your content into three levels can make better content planning an understandable and achievable goal. 
User numbers reported by Facebook, Twitter, Google, and many other sites are closely watched. They reveal trends in adoption and they are one of the few public metrics available to analysts trying to assign value to companies preparing an initial public offering. ... 
The enterprise community manager position is sometimes termed a jack of all trades role. |
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