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Reach Millennials Through Storytelling for Good

Reach Millennials Through Storytelling for Good | Communications Strategy | Scoop.it

To be successful in reaching Millennials, businesses need to give themselves the freedom to re-think their entire marketing strategy. To achieve their business objectives businesses need to communicate effectively with the values of consumers. Brands that are becoming more socially conscious today will positively affect their bottom-line, their communities, and the world of tomorrow.In a telephone interview with David Burstein, author of "Fast Future: How the Millennial Generation is Shaping Our World," he said Millennials are highly connected to and are extremely conscious of their values. They "see the world from a values perspective," he continued, "Reaching Millennials requires a real investment [from brands and organizations] in social responsibility."...


Via Jeff Domansky
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Jeff Domansky's curator insight, July 25, 2013 1:31 PM

If Millennials are part of your target market, you'll find some valuable insight and strategies here.

Jenifer Rettler's curator insight, July 25, 2013 4:45 PM

Storytelling and understanding the values of the Millenial Generation will also be important in the future of Training and Education as well as in Marketing.

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How to Choose the Right Video Content Marketing Channel

How to Choose the Right Video Content Marketing Channel | Communications Strategy | Scoop.it
YouTube or Vimeo? Facebook, Vine or Instagram? Here's how to choose the right video content marketing channel.

Via Stefano Principato
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Stefano Principato's curator insight, July 1, 2013 1:14 PM

The purpose of this piece is to explore  the video content marketing options available to you, and how you can use them to reach your customers.

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If You Use the Web, You Are a 'Curator'

If You Use the Web, You Are a 'Curator' | Communications Strategy | Scoop.it
A curator ingests, analyzes and contextualizes web content. Whether you like it or not, you've curated and will continue to do so as long as you're online.
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Content Marketing Books: Seven Good Choices – Small Business Trends | Fly Media Concepts, Inc.

Content Marketing Books: Seven Good Choices – Small Business Trends | Fly Media Concepts, Inc. | Communications Strategy | Scoop.it
Content marketing is quickly becoming a primary focus on the Web. The expansion of blogs and websites that use content as a main format make it a hot topic for any marketer and content creator.
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The New Look of Public Relations — A Dissenting View

The New Look of Public Relations — A Dissenting View | Communications Strategy | Scoop.it
Monday’s New York Times ran an article by Stuart Elliott on the rebranding of our competitor, Fleishman-Hillard (FH).
Pleas Andrew Honeywood's insight:

One of the greatest minds in Public Relations is sharing, so I'm listening.

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How To Outsource Your Content Writing

How To Outsource Your Content Writing | Communications Strategy | Scoop.it
Whether you've already outsourced writing work and are looking for tips to improve the performance of your contractors, or you're thinking o (RT @TweakYourBiz: How To Outsource Your Content Writing http://t.co/aWkY9bSE8j...
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4 Reasons Why Your Business Should Be Using Content Marketing

4 Reasons Why Your Business Should Be Using Content Marketing | Communications Strategy | Scoop.it
Content marketing is the creation, publishing and sharing of media and content in order to acquire customers. This article will examine four reasons why your business should be using content marketing.
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SEO Copywriting – 10 Tips for Writing Content that Ranks [Infographic] - Business 2 Community

SEO Copywriting – 10 Tips for Writing Content that Ranks [Infographic] - Business 2 Community | Communications Strategy | Scoop.it
#business #tips SEO Copywriting – 10 Tips for Writing Content that Ranks [Infographic] - Business 2 Community http://t.co/a2lBYNZLPo
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What Executives Can Learn from Lebron James

What Executives Can Learn from Lebron James | Communications Strategy | Scoop.it
"The first time I stepped on an NBA court I became a businessman." - Lebron James Over the weekend I was honored to be on an entrepreneurship panel at my 10 year business school reunion
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Don't Ignore Content in Favor of Engagement

Don't Ignore Content in Favor of Engagement | Communications Strategy | Scoop.it
On this edition of the Baer Facts, Jay Baer and Kyle Lacy discuss whether it makes sense to spend 90 percent of a brand's time on engagement (RT @tcar: Don't Ignore Content in Favor of Engagement http://t.co/GOYoECgiFK)...
Pleas Andrew Honeywood's insight:

This is great advice for people who are passionate about social tools. For those of us in content marketing, this is the balance we strike.

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Six Golden Social Media Rules for Content Marketing | Business 2 Community

Six Golden Social Media Rules for Content Marketing | Business 2 Community | Communications Strategy | Scoop.it
With content marketing repeatedly being proven as one of the best ways to attract, acquire and engage a clearly defined audience, it is important to know how to (Six Golden Social Media Rules for #Content #Marketing
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Top 5 Ways to Leverage LinkedIn | TalentZoo.com

Top 5 Ways to Leverage LinkedIn | TalentZoo.com | Communications Strategy | Scoop.it
There are many ways you can leverage LinkedIn and your profile in order to define your career direction. Here are five ways to make LinkedIn work for you.
Pleas Andrew Honeywood's insight:

As a communications tool, LinkedIn is phenomenal in terms of cementing your personal brand.

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Public Relations Versus Marketing Communications: Can One Write For The Other? | Deliberate Ink

Public Relations Versus Marketing Communications: Can One Write For The Other? | Deliberate Ink | Communications Strategy | Scoop.it
Public relations versus marketing communications. Can professionals in either field write for the other?
Pleas Andrew Honeywood's insight:

I often meet with clients and managers, and they expect the writing for both marketing and public relations to be done by one person: the copywriter. Never once have I considered segmenting.

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How to Use Video Content to Drive Awareness, Leads, and Sales: A Guide

How to Use Video Content to Drive Awareness, Leads, and Sales: A Guide | Communications Strategy | Scoop.it
If you follow the trend reports, you know video content marketing is taking off as an effective marketing channel for B2B marketers. Take a look at how you can create quality video content and achi...
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