Content Management for Noobs
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Content Management for Noobs
Best practices, tips and tools for managing content for social good
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Learning subverts business entropy | Harold Jarche

Learning subverts business entropy | Harold Jarche | Content Management for Noobs | Scoop.it
LynnॐT's insight:

"...but hierarchies constrain social interactions … so traditional management models must change."

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Approaches to web content strategy

Anyone approaching the web content strategy discipline does so from a multitude of different backgrounds: writing, developing, designing, and marketing to name but a few.
LynnॐT's insight:

http://www.richardingram.co.uk/downloads/content_strategy_approaches.pdf

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Knowledge Strategy: Aligning Knowledge Programs to Business Strategy

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Why Marketing Communications Need To Be Framed by Curated Conversations

Why Marketing Communications Need To Be Framed by Curated Conversations | Content Management for Noobs | Scoop.it
The term “Curation” doesn’t yet score a hit in the archive of Scott Adam’s Dilbert cartoons, which means it’s still living the short half-life between entering the pop management lexicon and becoming the object of...

Via Robin Good
LynnॐT's insight:

"Now, marketing communications must be framed by the conversation, and not just by the marketer, but by all the parties to the conversation. This requires curation.

 

Someone has to be the raconteur, the one who shares anecdotes in a skillful, amusing and engaging manner. Someone has to either begin or redirect a conversation; to put it on a path. The definition of that path, what we’re going to talk about, teed up in a thoughtful, strategic way, but never in a way that is didactic. Shaping and guiding conversation in a very intentional but seemingly unintentional way will be one of the requisite gifts of the great brand curators.

The other role the curator plays is that of succeeding at rallying other good raconteurs to the conversation stream. It’s not quite the heavy-handed role that a museum curator plays in deciding what gets into the exhibit, or not, but similar. The social media stream curator spots participants and content that ought to be served to the conversation and encourages it into the stream. Like the museum curator, the brand curator says to the interlocutors, “Here’s what we’re talking about. Let me highlight this good observation or example. What do you have to share?”

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Robin Good's curator insight, February 13, 2013 6:02 AM



Rick Segal has a really excellent short article on "curation" published by Forbes.


He writes: "...Now, marketing communications must be framed by the conversation, and not just by the marketer, but by all the parties to the conversation. This requires curation.


Someone has to be the raconteur, the one who shares anecdotes in a skillful, amusing and engaging manner. Someone has to either begin or redirect a conversation; to put it on a path.


The definition of that path, what we’re going to talk about, teed up in a thoughtful, strategic way, but never in a way that is didactic. Shaping and guiding conversation in a very intentional but seemingly unintentional way will be one of the requisite gifts of the great brand curators."



Right on the mark. Well written. Insightful. 8/10


Full article: http://www.forbes.com/sites/gyro/2011/08/02/curation-is-more-than-integration/



Jesse Soininen's curator insight, February 13, 2013 6:37 AM

"...Now, marketing communications must be framed by the conversation, and not just by the marketer, but by all the parties to the conversation. This requires curation."

Jesse Soininen's comment, February 13, 2013 6:38 AM
Comment by Robin Good
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If You Do Nothing Else, Use An Editorial Calendar and Measurement for Your Content Strategy

If You Do Nothing Else,  Use An Editorial Calendar and Measurement for Your Content Strategy | Content Management for Noobs | Scoop.it
  Note from Beth: By the time you read this post, I will be in the USA from doing a training in Tunisia for NGOs and trainers who will deliver training to women entrepreneurs as part of the WES program and also improve their NGO's use of social...
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How to Re-Purpose Content For Maximum Social Media Impact [INFOGRAPHIC]

How to Re-Purpose Content For Maximum Social Media Impact [INFOGRAPHIC] | Content Management for Noobs | Scoop.it
Re-purposing content is one of the best ways to make the most of the work you do, and to make sure it has the most exposure and biggest impact possible on a variety of social networks.
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The Internal Communications department of the future | simply communicate

The Internal Communications department of the future | simply communicate | Content Management for Noobs | Scoop.it
LynnॐT's insight:

The knowledge management (content curation) role in communications: 


"Community manager. This person monitors all the employee-generated content, highlighting the best contributions, responding to feedback, and encouraging participation.  This person also conducts usability analysis around key tasks and analyzes employee activity (search terms entered, pages viewed, behavior exhibited) to look for ways to improve the experience and enhance productivity."

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How To Create Valuable Web Resources by Curating Other People's Content: Seven Real-World Examples

How To Create Valuable Web Resources by Curating Other People's Content: Seven Real-World Examples | Content Management for Noobs | Scoop.it
Content curation involves the added value only people can provide in the form of unique taste and understanding of the target audience to select and convert selected information into a quality content offering.

Via Robin Good
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Nacho Vega's curator insight, February 14, 2013 5:30 AM

Interesting post

Debbie Ellard's curator insight, February 16, 2013 5:07 PM

How to use valuable content with a fresh perspective while giving credit to all.

Regis Pelletier's curator insight, February 26, 2013 8:50 PM

Wow just discoved this today

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[INFOGRAPHIC] Guide to Facebook Content Marketing | Wishpond | Easy marketing apps

[INFOGRAPHIC] Guide to Facebook Content Marketing | Wishpond | Easy marketing apps | Content Management for Noobs | Scoop.it
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