Analysis of the 2010 survey results surfaced a few themes that unsurprisingly align with some of the most discussed topics at industry conferences and that represent both challenges and opportunities for DAM vendors. This analysis is a companion to the full survey results drawing implications about changes to DAM technologies and practices and highlighting both obstacles and accelerators to DAM enabled business processes. This analysis focuses on data from end‐user an marketing services firms using DAM in their own operations, and excludes data from consultants, students, vendors and press/media respondents.
Among the effects of good marketing asset management are increased efficiency, improved brand consistency, and improved relevancy with the localization of marketing collateral. The storage benefits of a cloud-based DAM system are compelling, but there are other reasons for using centralized DAM software to power your multi-channel marketing operations. One is that it streamlines the repurposing of digital assets in ways that far exceed the abilities of disparate media libraries.