Distinct Features of Demand Generation
Definition: Demand generation covers all marketing activities that create awareness about your product, company and industry. It includes a mix of inbound and outbound marketing.
Goal: Brand awareness, positioning. Create interest and change perspectives.It is a marketing-centric activity.Demand generation not only focusses on your offering but also on your industry.There are dedicated personnel for demand generation with titles such as demand generation manager and VP demand generation.
Distinct Features of Lead Generation
Definition: Lead Generation is the process of collecting leads through form fills or website tracking software to add to your database of leads.
Goal: Collecting leads to follow up with.It is a sales-centric activity.Lead generation is a subset of demand generation.There are no specialized personnel just for lead generation; the demand generation manager usually takes care of lead generation as well.