We're getting down to serious business this week, with one site building giant robots to track down mutants, and another keeping all that technological research well-documented with good technical writing.
Guide on developing a sustainable content strategy, goals of content marketing, types of content to use for different user profiles and ways to syndicate those (Preview of my Content Marketing Strategy Deck for #Pubcon (tweaking before I present and...
Don't believe what they tell you. Marketers can absolutely measure their content’s ROI, according to executives from Dell, L'Oreal, and Target.
Even though Target can measure how much the content on the site is driving actual sales, that’s not the primary goal.
For many brands, measuring the ROI on content is still a lot of guesswork.
"Content is a lot like tofu. It’s only as good as what you put into it. Otherwise, tofu has no flavor at all.
"Yes, content is about reputation. It’s about positioning yourself as a thought leader in your industry. Metrics such as sharing, recurring and first-time engagement, among others, can show how well content is doing and help guide future content topics, formats, etc. But at the end of the day, marketers are all after the same thing--sales. And marketers say they know how their content is affecting their bottom lines....
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.