Content is King!
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Sites We Like: Trask Industries and Tech Writing Handbook | The ...

Sites We Like: Trask Industries and Tech Writing Handbook | The ... | Content is King! | Scoop.it
We're getting down to serious business this week, with one site building giant robots to track down mutants, and another keeping all that technological research well-documented with good technical writing.
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Content Marketing Strategy - Pubcon Presentation

Guide on developing a sustainable content strategy, goals of content marketing, types of content to use for different user profiles and ways to syndicate those (Preview of my Content Marketing Strategy Deck for #Pubcon (tweaking before I present and...
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Here's Proof Content Marketing Can Boost The Bottom Line

Here's Proof Content Marketing Can Boost The Bottom Line | Content is King! | Scoop.it

Don't believe what they tell you. Marketers can absolutely measure their content’s ROI, according to executives from Dell, L'Oreal, and Target.

 

Even though Target can measure how much the content on the site is driving actual sales, that’s not the primary goal.

 

For many brands, measuring the ROI on content is still a lot of guesswork.

 

"Content is a lot like tofu. It’s only as good as what you put into it. Otherwise, tofu has no flavor at all.

 

"Yes, content is about reputation. It’s about positioning yourself as a thought leader in your industry. Metrics such as sharing, recurring and first-time engagement, among others, can show how well content is doing and help guide future content topics, formats, etc. But at the end of the day, marketers are all after the same thing--sales. And marketers say they know how their content is affecting their bottom lines....


Via Jeff Domansky
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Jeff Domansky's curator insight, October 24, 2013 11:44 AM

Learn how content marketing delivers results from Target, L'Oreal and Dell. Good lessons.