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The Use of Emotion in Web Design

The Use of Emotion in Web Design | Content is King | Scoop.it
Putting emotion into web design may seem a strange concept, but many sites have been doing it for years, and we are only now beginning to recognize it and talk about it.

Via Brian Yanish - MarketingHits.com
Mike Donahue's insight:

Seems designing for emotions is beginning to get its day in the sun. Nice article with several clear examples.

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Martin (Marty) Smith's curator insight, March 11, 11:20 PM

People buy with emotion and justify with logic, so finding ways to incorporate emotion into web design is a CSF (Critical Success Factor). 

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Born Digital: Meet Generation C, a new generation of connected customers - Brian Solis

Born Digital: Meet Generation C, a new generation of connected customers - Brian Solis | Content is King | Scoop.it

...Social media, mobile, real-time, each has contributed to the digital lifestyle that everyday people, your consumers AND your employees, embrace as second nature. It’s not just a Millennial or a Generation Z thing…it’s everyone who uses a smartphone, a tablet, or any smart device. It’s someone who takes selfiesand takes pictures and videos at every live event. It’s also that person who checks Twitter and Facebook each morning before email for mentions of their name and see what they might have missed. It is for all intents and purposes, you and me.

 

This isn’t about age; this is about a connected generation (Generation-C) and it represents a significant share of consumerism. Simply said, this category of consumers is different from the traditional customers and employees around which many organizations are modeled.

 

To reach them requires a different approach. To see them and the value they represent to an organization takes vision and a different philosophy.  Instead however, most executives or decision-makers employ an “us vs. them” mentality. They see the world as they know it rather than seeing the world for what it is or what it’s becoming.


Via Jeff Domansky
Mike Donahue's insight:

Interesting perspective on how different Generation-C is from past generations of consumers and how business needs to change their approach to and philosophies about creating an experience they will engage with.

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Laurence Lee's curator insight, August 27, 12:06 AM

Nice graphic!

Idris Grant's curator insight, August 28, 4:44 PM

An interesting analysis of today's connected generation.

Idris Grant's curator insight, August 28, 4:47 PM

Interesting look at today's "connected" generation, providing a compelling argument for adopting a new mindset and taking a different approach towards interacting with customers.

Rescooped by Mike Donahue from Google Plus and Social SEO
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Why Content Goes Viral: What Analyzing 100 Million Articles Taught Us.

Why Content Goes Viral: What Analyzing 100 Million Articles Taught Us. | Content is King | Scoop.it

A few weeks ago someone sent me a link to the BuzzSumo website. It is a gold mine of data regarding what content is the most shared across any topic. Cha-Ching


Via Neil Ferree
Mike Donahue's insight:

Great insights and a couple of myths busted in here.

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Neil Ferree's curator insight, April 23, 11:17 AM

Tapping into the emotional triggers of your audience will have a major impact on how your content gets shared down the road.


Figuring out how to tap into the "awe" factor is easier said than done!


Amusement, Laughter and Joy are much easier to capture and from my experience can be done with good imagery. 


In the Socal SEO space, emotional triggers are not as common albeit doable once we put on our creativity caps!


People love lists and 10 is the magic number! 10 item lists on average received the most social shares – on average 10,621 social shares. In fact, they had 4 times as many social shares on average than the 2nd most popular list number: 23. The runner-ups were 23, 16, and 24.


I was planning to work up a List.ly List with 25 Epic Articles on my favorite topic, social seo. Looks like I will have to scale it down to a Top 10 or compromise and go with 24?

Pyra Thrity's curator insight, April 24, 5:00 AM

read this

Dawn Matheson's curator insight, April 30, 10:26 AM

It is never a good idea to play with anyone's emotions, we all know that. Yet our emotions - how we react / feel / think about something - are the crucial determinant in what we do next.

 

The data here can be invaluable in looking at your own marketing to identify authentic opportunities to connect with your demographic.

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Nancy Duarte: How to Create Better Visual Presentations

Nancy Duarte explains how to create better visual presentations so you can communicate your ideas with efficiency, clarity and impact. She is CEO of Silicon ...

Via Baiba Svenca
Mike Donahue's insight:

Nancy Duarte offers some simple ideas for making a more effective slideshow to enhance your presentation.

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Baiba Svenca's curator insight, March 18, 11:27 AM

A fantastic video where Nancy Duarte is giving several important tips regarding slide design. Perfect for watching with your students as the tips are well-presented, exemplified and easy to understand.


Lon Naylor's curator insight, March 19, 9:28 AM

I constantly see video "gurus" telling people to just insert all your script text into PowerPoint slides, read it aloud while recording, and...BAM!...instant video!

 

I've always contended that this is a questionable strategy at best for delivering a visual message. Here is one of the leading presentation experts on the planet explaining part of my contention.

Chris Carter's curator insight, March 19, 10:27 PM

Words of wisdom, all in 3 minutes.

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The Science Behind Storytelling — and Why It Matters

The Science Behind Storytelling — and Why It Matters | Content is King | Scoop.it
Mike Donahue's insight:

Some great ideas for content creators and UX designers to consider in the slideshare deck in this article. The one I like most is slide 8 about starting with your end in mind. Not only a good rule for storytelling and content creation but a good rule for UX design as well.

 

Invision the end experience before you begin to craft the journey that gets the user there. More precisely, determine how you want your user FEEL when they're experience is done.

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The Usability Of Your Website Starts With Its Content | Usability Geek

The Usability Of Your Website Starts With Its Content | Usability Geek | Content is King | Scoop.it
Good website content is will improve your the overall usability of your website. This article contains 4 guidelines for writing usable content
Mike Donahue's insight:

I really like Strategy 3, Be Concise. I'd add a 5th strategy, Be Authentic.

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Beyond Usable | Mapping Emotion to Experience


Via Hannes
Mike Donahue's insight:

I particularly liked slides 48 & 49 because they show nearly every aspect of the users context that should be considered for design and development.

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Business Value Coach's curator insight, October 17, 2013 9:58 AM

In klantbeleving draait alles om emoties!

Armony Hren's curator insight, October 30, 2013 9:59 AM

Yet another post reinforcing the importance of Emotional Design in the holistic Experience!

RDV Weekly's curator insight, February 7, 4:26 PM

One accepted principle of UX is how emotion is quintessentially mapped to most if not all we do.

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How to: Create a Content Strategy (only 652 steps!)

Content strategies are complicated, and hard to make. But they're powerful tools that marketers have used for decades. Learn how to create one with this detailed walkthrough by Ian Lurie.
Mike Donahue's insight:

Who knew a mere 652 steps is all it took do do a great content strategy? Great article, lots of great info, insghts and tools. Long but worth every minute of the time to read.

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22 Tips For Creating Great Content When You Don’t Have a Clue #infographic

22 Tips For Creating Great Content When You Don’t Have a Clue #infographic | Content is King | Scoop.it
One of the challenges you have as a content marketer is continually creating new content.

Via Brian Yanish - MarketingHits.com
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Olga Senognoeva's curator insight, August 16, 6:21 AM

22 идеи для создания контента , когда у нас нет ни малейшего представления, о чем писать.

Claudia Estrada's curator insight, August 16, 6:17 PM

This is often the reason why many people stay out of posting on the web.  

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The Use of Emotion in Web Design

The Use of Emotion in Web Design | Content is King | Scoop.it
Putting emotion into web design may seem a strange concept, but many sites have been doing it for years, and we are only now beginning to recognize it and talk about it.

Via Brian Yanish - MarketingHits.com
Mike Donahue's insight:

Seems designing for emotions is beginning to get its day in the sun. Nice article with several clear examples.

more...
Martin (Marty) Smith's curator insight, March 11, 11:20 PM

People buy with emotion and justify with logic, so finding ways to incorporate emotion into web design is a CSF (Critical Success Factor). 

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Responsive Design Won’t Fix Your Content Problem

Responsive Design Won’t Fix Your Content Problem | Content is King | Scoop.it
For years, we’ve told clients to serve the same content to every platform. We explained that Responsive Web Design allows content to squish itself into any container.
Mike Donahue's insight:

Everyone responsible for creating and maintaining content needs to read this post. Fantastic article that clearly communicates the mistakes that many make when taking content from desktop to mobile.

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The Ecosystem Behind the Product or Service

The Ecosystem Behind the Product or Service | Content is King | Scoop.it

Every product or service comes in to this world with an abundance of actors, like the relations they have and the conditions they interact within. This ecosystem is a self-sufficient set of elements which are intricately interconnected. These elements can exist by themselves, and yet simultaneously be part of a larger ecosystem, like a tree in the forest. However, our ecosystems are populated with people, which can easily result in chaotic or poorly organized systems plagued by unnecessary bureaucracy.


Via Mario K. Sakata
Mike Donahue's insight:

I like how this speaks to emotions as the foundation, and I'd add the goal, of experience design.

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Mike Donahue's curator insight, November 27, 2013 2:17 PM

I like how this speaks to emotions as the foundation, and I'd add the goal, of experience design.

Mario K. Sakata's comment, November 29, 2013 6:22 PM
Agree with Fred.
Tom Van Looy's curator insight, December 3, 2013 8:37 AM

Interactions through the Digital, Physical and Emotional channels

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To Persuade People, Tell Them a Story

To Persuade People, Tell Them a Story | Content is King | Scoop.it

Even in a world of high-tech communications, narratives can be the best way to get a message across. 


Via Kenneth Mikkelsen
Mike Donahue's insight:

Nice piece on the power of storytelling.

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Steve Bax's curator insight, November 12, 2013 8:07 AM

Another good Scoop by Kenneth Mikkelsen. This is based upon the lessons learn't in presenting the case for new market research techniques in P&G.There are some good presentation lessons in here.

Robin Sinclair's curator insight, November 12, 2013 9:09 AM

Even interviews require story telling - just make sure they are true!

Mark Cripps's curator insight, November 25, 2013 3:45 AM

Leaders must tell stories:

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The Trends In Social That Will Change How Leaders Create Content

The Trends In Social That Will Change How Leaders Create Content | Content is King | Scoop.it

Simply word vomiting your expertise on a blog or website doesn’t make you a thought leader. Readers won’t flock to your content just because you’ve written it.


Via Kenneth Mikkelsen
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AlGonzalezinfo's curator insight, October 7, 2013 6:57 AM

I really appreciated the insight on this article about sponsored content.  From the article:

 

LinkedIn’s sponsored posts have been highly effective for content sharing up to this point, too. They have actually outperformed standard LinkedIn CPC ads. Before crafting an article, think about how it will fit into the context of your social media distribution efforts.

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Storytelling in Web Design

Storytelling in Web Design | Content is King | Scoop.it
Denise explains the importance of storytelling in website and app design by comparing and contrasting two history-focused sites.
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