CISCO jumps in with both feet into the Internet of Things with a new marketing campaign. In a clever move, they have taken ownership of a new phase "The Internet of Everything" worthy of its own acronym (IoE). A large press and advertising push is going out now to connect businesses with a specialist who can "ensure you are prepared."
In the video (http://www.cisco.com/web/tomorrow-starts-here/anthem/index.html) a narrator talks about the world "waking up" and in a reassuring voice describes all the profitable business applications of a Global Brain powered by CISCO.
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