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Brands have some new marketing opportunities as interest-based networks grow and add more mobile features.
Where Facebook organizes around one’s friends, or “social graph,” these new social media sites would organize around users’ interests, the “interest graph.” Interest based networks such as Pinterest, Quora,Mightybell, PandaWhale, Thumb and Fitocracy are just a few examples of companies we saw gain traction among consumers and investors in 2012.
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A century ago, we imagined futuristic cities full of hulking, steel buildings, their towers surrounded by a lace of elevated roads. But today, the future of architecture is biology.