Build engaged audiences through publishing by curation.
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Thanks Robin for sharing this Curation guide on your scoop.it site.
A very useful guide from one of the Pioneers in Content Curation
As the director of the Metropolitan Museum of Art in New York, Thomas P. Campbell thinks deeply about curating—not just selecting art objects, but placing them in a setting where the public can learn their stories.
Many good ideas can be found here regarding what we need to teach students about curating digital content for learning. The importance of story - and to really look at something (or read it!). The importance of asking quesitons and seeking answers before adding it to your curated collection to determine if it is a good fit. There are many parallels to the world of digital curation.
vision globale intéressante
Qui de mieux qu'un "conservateur" (=curateur) d'Art pour expliquer ce qu'est la Curation de Contenu?
"Finding great content isn't getting any easier. Search engines do what they can, but for many of us they're not always adequate."
I like this quote from the article
"Curation is about people. It’s about knowing what people want, when they want it, and how they want it. As smart as computers are (and will be), I think we all appreciate the front-and-center engagement of humans with high degrees of expertise in certain subjects, guiding the curation process."
Content curation will continue to grow and curators will get more help from computers to get the work done.
Growthhackers isn't bad, indeed
At the start of 2012 Steve Rubel, EVP of Edelman, published a very interesting slide deck entitled "Insights on the Future of Media" - Volume 1.
In it he analized five key trends that had emerged from his numerous talks with CEOs, startup founders, technology vendors and reporters about what would be the key, most important best practices to emerge in the near future. The first such practice analyzed in his presentation is "news curation" under the heading "Curate to Dominate.
Steve Rubel writes: "...what I discovered is that vertical curators like SBN may soon play a larger role in how we consume content than many of us may realize.
This has ramiﬁcations for both journalists and communicators.
Sports is one of the largest and oldest online interest verticals.The category is dominated by large brands - sites like ESPN.com and Yahoo Sports, which rose to prominence during the 1990s.
Suddenly, however, the edges are fraying.
First, athletes and teams are becoming their own media channels. Beyond that, new curators are moving in and disrupting the business. SBN, for example, rolls up the best independent blog voices covering individual teams into a carefully curated network.
The Bleacher Report, meanwhile, takes a more open, crowd- Jim Bansourced approach. Today its the 12th largest sports site, koff, Vox Media according to comScore.
Both SBN and Bleacher Report are demonstrating that there's a huge opportunity for new media brands to emerge that focus on separating art from junk.
This is all a result of too much content and not enough time."
And if you are asking what's the future of a curator as a paid resource or as a business per se, here is his answer:
"...what about breaking news, which is more of a commodity these days? Can a curator win in news too?
According to the 3.3 million people who follow the MSNBC- owned @breakingnews account on Twitter - the sub-140-character answer is "yes."
That's where we pick up the story. To learn more, I sought out fellow Hofstra University alum Lauren McCullough. She recently joined @breakingnews from AP as a Senior Editor.
...MSNBC has turned it into a 24/7 news operation that curates links faster than anyone else."
Find more valuable insight, names and brands already "walking the talk" on slides 4, 5 and 6 of this very interesting deck (Insights on the Future of Media - Volume 1, January 2012).
Recommended. Insightful. Informative. 8/10
Here the original slideshow: http://www.slideshare.net/steverubel/the-clip-report-volume-1
Full PDF: http://dl.dropbox.com/u/30447076/The%20Clip%20Report%20Vol1.pdf
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