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The Power of Adaptive Content: Q&A with Karen McGrane

The Power of Adaptive Content: Q&A with Karen McGrane | Digital Marketing | Scoop.it
Forget responsive design. The key to multiplatform publishing success is “adaptive content,” argues Karen McGrane in her book, Content Strategy for Mobile. We spoke to the author about why she thin...
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Rescooped by Jérôme Buisson from Pharmaceuticals, Strategy, Marketing, Advertising
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Addition by Subtraction?

Addition by Subtraction? | Digital Marketing | Scoop.it
Addition by Subtraction? Sounds paradoxical? Consider what Lao Tzu, the great Chinese philosopher said 2,500 years ago. Here is the essence of what he said: To attain knowledge, add things everyday...

Via Subba Rao Chaganti
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Subba Rao Chaganti's curator insight, July 3, 2013 2:01 AM

Subtraction is simply the art of removing anything excessive, confusing, wasteful, unnatural, hazardous, hard to use, or ugly… and the discipline to refrain from adding it in the first place.

Rescooped by Jérôme Buisson from Digital News in France
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Le digital marketing et ses 5 mondes

Le digital marketing et ses 5 mondes | Digital Marketing | Scoop.it
Pour les non-initiés, le marketing digital est un véritable méli-mélo: de nombreux acteurs et intermédiaires, des technologies et des supports variés peuvent rendre cet environnement flou. Afin d’en simplifier la lecture, nous l’avons regroupé en 5 leviers, ou 5 mondes, qui permettent de retrouver la logique du marketing offline.

Via Rémy TESTON
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Rescooped by Jérôme Buisson from Google Plus and Social SEO
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Raven Tools New Reporting & Dashboard Engine

Raven Tools New Reporting & Dashboard Engine | Digital Marketing | Scoop.it
Raven Tools releases new reporting & dashboard engine that makes report creation and viewing easier and more intuitive.

Via Neil Ferree
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Neil Ferree's curator insight, September 29, 2014 3:46 PM

The trouble with SEO reports is, they are long, tedious and overwhelming.


No One Reads A 400-Page SEO Report Anymore.

Rescooped by Jérôme Buisson from Social Media, SEO, Mobile, Digital Marketing
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Image Optimization Checklists for Beginner to Advanced SEOs

Image Optimization Checklists for Beginner to Advanced SEOs | Digital Marketing | Scoop.it

Find out the exact steps to SEO your site that your competitors probably aren't doing. Use our checklists to get a leg up with Image Optimization.


Via Kamal Bennani
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Marco Favero's curator insight, September 24, 2014 4:08 PM

aggiungi la tua intuizione ...

Email Delivered's curator insight, September 25, 2014 12:16 PM

a really great article, good for everyone. 

Rescooped by Jérôme Buisson from Digital News in France
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175 millions de phablets devraient être vendues en 2014

175 millions de phablets devraient être vendues en 2014 | Digital Marketing | Scoop.it
La phablet est en train de devenir la star des terminaux mobiles. Selon IDC, les ventes vont bondir de 210 % en 2014 pour atteindre 175 millions de pièces.

Via Rémy TESTON
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Rescooped by Jérôme Buisson from Social media marketing
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SMBs: You Don't Need an Expensive Content Calendar Tool

SMBs: You Don't Need an Expensive Content Calendar Tool | Digital Marketing | Scoop.it
So what do SMBs really need to be successful with content marketing?

Via Minter Dial
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Rescooped by Jérôme Buisson from Social Media, SEO, Mobile, Digital Marketing
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5 Ways to Build Links to E-commerce Websites

5 Ways to Build Links to E-commerce Websites | Digital Marketing | Scoop.it

There are a lot more ways to build links to an e-commerce website but the most effective methods are the common ones you haven’t done before.


Via Kamal Bennani
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Rescooped by Jérôme Buisson from Google Plus and Social SEO
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How to Grade a Blog (Including Yours) | Feldman Creative

How to Grade a Blog (Including Yours) | Feldman Creative | Digital Marketing | Scoop.it

Want to improve your blog?


Want to find strong blogs in your field?


Grade a blog or blogs with a simple 10-point report card to assess their strengths and weaknesses.


Via Neil Ferree
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Neil Ferree's curator insight, September 17, 2014 12:59 PM

This is a handy 10 point check list for grading a blog post article on your site or any site for that matter. 


I would add that embedding a SlideShare Deck or a YouTube video or both into your blog post would enhance your onpage SEO appeal like I did here How to Manage Your Social Media Presence.

Rescooped by Jérôme Buisson from Buzz e-sante
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Influencia - Quels acteurs du web protègent le mieux les données des internautes ?

Influencia - Quels acteurs du web protègent le mieux les données des internautes ? | Digital Marketing | Scoop.it
Influencia - Les géants du net s’impliquent durablement dans la protection des données personnelles des internautes aux USA, selon le dernier rapport de l’Electronic Frontier Foundation. Toutefois, si Apple et Yahoo sont bien notés, ce n’est pas encore le cas de Snapchat ou Amazon. On aimerait bien un rapport similaire en France...

Via Rémy TESTON
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Rescooped by Jérôme Buisson from Social Media, SEO, Mobile, Digital Marketing
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How People Buy: The Evolution of Consumer Purchasing [Infographic]

How People Buy: The Evolution of Consumer Purchasing [Infographic] | Digital Marketing | Scoop.it

Learn how people have changed their purchasing habits over the last hundred years.


Via Kamal Bennani
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Rescooped by Jérôme Buisson from Digital News in France
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16 outils utilisés par les Community Managers

16 outils utilisés par les Community Managers | Digital Marketing | Scoop.it
Surveiller Twitter, répondre aux commentaires, lancer des jeux sur Facebook.. Le JDN a demandé à quatre Community Managers les logiciels qu'ils utilisent le plus souvent, et pourquoi.

Via Rémy TESTON
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Rescooped by Jérôme Buisson from Social Media, SEO, Mobile, Digital Marketing
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7 Elements of a Perfectly Optimized Social Media Account [Infographic]

7 Elements of a Perfectly Optimized Social Media Account [Infographic] | Digital Marketing | Scoop.it

Want to up your game on social media? Check out the anatomy of a properly optimized social post.


Via Kamal Bennani
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Beri Creative's curator insight, September 16, 2014 3:50 PM

Oh, this is something I'm going to want to come back to...

Rescooped by Jérôme Buisson from Google Plus and Social SEO
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18 Tips For Running a Successful Social Media Contest

18 Tips For Running a Successful Social Media Contest | Digital Marketing | Scoop.it
Ready to build a promotion, for the holidays or just in general, here's an infographic loaded with 18 tips that can help make your next contest a success.

Via Neil Ferree
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Neil Ferree's curator insight, September 14, 2014 9:52 PM
Contests, coupons and free products offered by businesses drive the majority of social media users to stay more connected with brands they follow.Some of these 18 tips are more obvious than others. Whether these tactics apply to your niche will likely depend on how you implement a contest to entice your readers to engage with you and your brand.Regardless, preparing and promoting a contest is a very effective way to increase your social media presence.
Rescooped by Jérôme Buisson from Social Media, SEO, Mobile, Digital Marketing
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Take Facebook & Instagram to the Next Level: How to Make a Hyperlapse Video

Take Facebook & Instagram to the Next Level: How to Make a Hyperlapse Video | Digital Marketing | Scoop.it

Learn how to use Instagram's new Hyperlapse app to jazz up your social media marketing.


Via Kamal Bennani
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Lindsay Berk's curator insight, September 29, 2014 10:22 PM

I think that this new innovative technology is just what Instagram and Facebook need in order to keep their viewers constantly interested. Hyperlapse is what this article is all about. This new software allows Instagram users to capture a quick video onto their Instagram account and do not even have to keep their finger on the button! Hyperlapse is a great change to their Instagram world and definitely will keep users aboard the Instagram ride! This application was intended for people with short attention spans and will hopefully grab their attention. I will definitely look into downloading this application because it is free and changes things up! This software first came out in August of 2014 and so far I have seen very few people using it. I do not think many people know about this Instagram feature but once it starts grabbing the attention of Instagram users I think will sweep social media and will be very successful. 

Rescooped by Jérôme Buisson from Social Media, SEO, Mobile, Digital Marketing
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How to Defend Against Content Theft

How to Defend Against Content Theft | Digital Marketing | Scoop.it

It’s easy to steal content. With just a few keystrokes anyone with an Internet connection can claim your content. How do you defend against content theft?


Via Kamal Bennani
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Marshall Gass's curator insight, October 4, 2014 2:14 AM

This becomes an important issue if your copyrighted work goes online. Without a digital signature, even the gems of your creativity is fodder to some unethical thief. read this article. It will help you decide.

Rescooped by Jérôme Buisson from Social Media, SEO, Mobile, Digital Marketing
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Upgrade Your Strategy With 3 Little-Known Google+ Features

Upgrade Your Strategy With 3 Little-Known Google+ Features | Digital Marketing | Scoop.it

Beyond Hangouts and Helpouts, there are several Google+ features that every business should be taking advantage of, but aren’t. Here are three to consider.


Via Kamal Bennani
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How to Create a Visual Map of Your Twitter Network

How to Create a Visual Map of Your Twitter Network | Digital Marketing | Scoop.it

During The Social Shake-Up, the Social Media Foundation created a visual map of Social Media Today's Twitter network around the hashtag #socialshakeup. This cool tool is free for users, and helps social media managers identify new key influencers.


Via Kamal Bennani
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Marco Favero's curator insight, September 24, 2014 4:14 PM

aggiungi la tua intuizione ...

Rescooped by Jérôme Buisson from Consumer Empowered Marketing
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Millennials are 2X as Likely to Purchase Products They Share About

Millennials are 2X as Likely to Purchase Products They Share About | Digital Marketing | Scoop.it
Millennials are highly active and influential on social media, their digital profile is a reflection of their personal profile

Via Richard Meyer
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3 Social Media Measurement Tips to Improve Click-Through Rates

3 Social Media Measurement Tips to Improve Click-Through Rates | Digital Marketing | Scoop.it

Driving website traffic from social media channels has been a challenge for marketers since social media marketing became a thing. Luckily it’s 2014, so you know everything you need to know…right?

It’s important to test that knowledge, using data to develop new tactics, and to hone the tactics you’re currently using.


Via Kamal Bennani
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Rescooped by Jérôme Buisson from Social Media and Healthcare
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3 Keys to Marketing Health Care Online

3 Keys to Marketing Health Care Online | Digital Marketing | Scoop.it

Health care marketers are on notice: the internet is driving health care decisions, forcing health care marketers to strengthen their online marketing platforms.

Here are the highlights:

#1: DECISION MAKERS ARE ONLINE

Females across the board, including baby boomers, are using the internet for health care information.

Research shows that the health care decision makers’ primary resource for information comes from online sources. Women are the lead consumers of health care information with 84% of adult females conducting online health research.

As for hospital marketing, the majority of people cite that a hospital’s online presence influences their perception of a hospital being “cutting-edge.”

#2: SPECIFIC CONTENT MATTERS

What content matters to your decision maker? As with any type of service, consumers require content that is meaningful, understandable, and ultimately actionable.

The challenge for a hospital or clinic is to produce content that is specific enough to be meaningful yet still presented in laymen’s terms. Health care providers that produce easy-to-understand content offering tightly focused information will capture patient interest.  Highly focused content will also boost search engine rankings for relevant terms.

#3: SHAREABILITY

The final key is crafting the content to be shareable and consistent with your social media content plan.  57% of consumers say that a hospital’s social media connections would strongly affect their decision to receive treatment at that facility.

This is why innovators are live tweeting their surgeries. But, the opportunity is so much greater. Once hospital marketers understand how social media influences consumer treatment decisions, the marketing toolbox will expand exponentially.



Via Plus91
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Rescooped by Jérôme Buisson from PHARMA NEWS, MULTICHANNEL & CROSSCHANNEL MAKETING
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The Power of Multi-Channel Digital Marketing Campaign #infographic #hcsmeu

The Power of Multi-Channel Digital Marketing Campaign #infographic #hcsmeu | Digital Marketing | Scoop.it

vWise business owners wanting to make their mark in this highly integrated world make use of effective digital marketing channels to promote their products, services and brands. But if business owners really want to take their digital marketing efforts to the next level and generate substantial amounts of profits in the process, they need to adopt other strategies that would produce even better results.


Enter Multi-Channel Digital Marketing campaigns – a strategy that combines various kinds of indirect and indirect marketing channels to generate favorable actions or responses from targeted audiences.


Via Brian Yanish - MarketingHits.com, Lionel Reichardt / le Pharmageek
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Rescooped by Jérôme Buisson from Social Media, SEO, Mobile, Digital Marketing
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5 Ways You Can Add Social Proof to Your Landing Pages

5 Ways You Can Add Social Proof to Your Landing Pages | Digital Marketing | Scoop.it

Social proof can be a powerful tool for converting visitors to your landing page. Learn some ways to add social proof to your landing pages.


Via Kamal Bennani
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Learn how to create killer content using research

Learn how to create killer content using research | Digital Marketing | Scoop.it
“Having your company or brand attached to a significant piece of research that actually reveals new, useful information is one of the best ways to show your prospects that you are not just trying to sell your stuff, but also...

Via Kamal Bennani
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Rescooped by Jérôme Buisson from digit@l Trends and more about the innovation around us !
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Digitaliser sa stratégie de génération de leads

Digitaliser sa stratégie de génération de leads | Digital Marketing | Scoop.it

En réflexion, en cours de projet ou bien en période d’audit de votre stratégie digitale de génération de leads, voici des questionnements qui vous aideront dans votre démarche.


Via Esposito Christelle
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Rescooped by Jérôme Buisson from Social Media, SEO, Mobile, Digital Marketing
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How to SMAC (Social, Mobile, Analytic, Cloud) Your Business Model

How to SMAC (Social, Mobile, Analytic, Cloud) Your Business Model | Digital Marketing | Scoop.it

If there is a new emerging paradigm for business, it is SMAC. Social, Mobile, Analytic, and Cloud based business models are becoming a hotter trend in digital marketing networks.


Via Kamal Bennani
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Dan Mooney on Managing Enterprise SEO | SEJ

Dan Mooney on Managing Enterprise SEO | SEJ | Digital Marketing | Scoop.it

Murray Newlands interviews Dan Mooney from Wiley to talk about managing an enterprise SEO.


Via Kamal Bennani
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