Pour les non-initiés, le marketing digital est un véritable méli-mélo: de nombreux acteurs et intermédiaires, des technologies et des supports variés peuvent rendre cet environnement flou. Afin d’en simplifier la lecture, nous l’avons regroupé en 5 leviers, ou 5 mondes, qui permettent de retrouver la logique du marketing offline.
Influencia - Les géants du net s’impliquent durablement dans la protection des données personnelles des internautes aux USA, selon le dernier rapport de l’Electronic Frontier Foundation. Toutefois, si Apple et Yahoo sont bien notés, ce n’est pas encore le cas de Snapchat ou Amazon. On aimerait bien un rapport similaire en France...
During The Social Shake-Up, the Social Media Foundation created a visual map of Social Media Today's Twitter network around the hashtag #socialshakeup. This cool tool is free for users, and helps social media managers identify new key influencers.
Health care marketers are on notice: the internet is driving health care decisions, forcing health care marketers to strengthen their online marketing platforms.
Here are the highlights:
#1: DECISION MAKERS ARE ONLINE
Females across the board, including baby boomers, are using the internet for health care information.
Research shows that the health care decision makers’ primary resource for information comes from online sources. Women are the lead consumers of health care information with 84% of adult females conducting online health research.
As for hospital marketing, the majority of people cite that a hospital’s online presence influences their perception of a hospital being “cutting-edge.”
#2: SPECIFIC CONTENT MATTERS
What content matters to your decision maker? As with any type of service, consumers require content that is meaningful, understandable, and ultimately actionable.
The challenge for a hospital or clinic is to produce content that is specific enough to be meaningful yet still presented in laymen’s terms. Health care providers that produce easy-to-understand content offering tightly focused information will capture patient interest. Highly focused content will also boost search engine rankings for relevant terms.
The final key is crafting the content to be shareable and consistent with your social media content plan. 57% of consumers say that a hospital’s social media connections would strongly affect their decision to receive treatment at that facility.
This is why innovators are live tweeting their surgeries. But, the opportunity is so much greater. Once hospital marketers understand how social media influences consumer treatment decisions, the marketing toolbox will expand exponentially.
vWise business owners wanting to make their mark in this highly integrated world make use of effective digital marketing channels to promote their products, services and brands. But if business owners really want to take their digital marketing efforts to the next level and generate substantial amounts of profits in the process, they need to adopt other strategies that would produce even better results.
Enter Multi-Channel Digital Marketing campaigns – a strategy that combines various kinds of indirect and indirect marketing channels to generate favorable actions or responses from targeted audiences.
“Having your company or brand attached to a significant piece of research that actually reveals new, useful information is one of the best ways to show your prospects that you are not just trying to sell your stuff, but also...
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.