Content Guidelines
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Content Guidelines
Tip and Guidance for Content and Copy
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Rescooped by Caspar Kennerdale from The MarTech Digest
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Content Marketing Nirvana - Search Engine Watch

Content Marketing Nirvana - Search Engine Watch | Content Guidelines | Scoop.it

Key excerpt...

 

Content Marketing Nirvana Checklist

 

Is your content marketing checking all the boxes?

Content (article, video, image) is keyword-focused and aligned to keyword strategy and editorial calendar.No technical SEO issues are present (duplicate content, bad URLs).On-page SEO is flawless (page titles, description, copy)Article content includes a well made image/data graphic/infographic with embed code, ‘Pin’ button, social media birdseed (Visual.ly makes this easy).Open graph code is optimized and tested.Web pages include link to rich, authoritative Google+ profile of author.Content is linked to from other internal or owned properties using keywords.Content has off-site link building support (Zemanta, guest posts, sponsorships, shout-outs).Content is promoted with media spend via paid search, auction-based display media, Twitter, Facebook, YouTube, and other social / web 2.0 channels.Content is syndicated in appropriate channels (RSS, Reddit, PRNewswire, whatever’s appropriate for your content & industry).Content performance is tracked, reported on, and optimized – calendar is updated with learnings to form closed loop.
Via marketingIO
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marketingIO's curator insight, March 5, 2013 8:01 AM

Tremendous content marketing audit guidelines. Covers all that is necessary! Strongly encourage clicking through to learn more.


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Content Marketing Cheat Sheet: How SEO Copy Can Increase Your Visibility & Sales

Content Marketing Cheat Sheet: How SEO Copy Can Increase Your Visibility & Sales | Content Guidelines | Scoop.it
At Social Boom 2012, we heard Gary Vaynerchuck talk about the speed at which content is now being created. The world is creating more content every 72 hours than we previously did in spans of hundreds of years!
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What print copywriters need to know about SEO copywriting

What print copywriters need to know about SEO copywriting | Content Guidelines | Scoop.it
Are you a print copywriter who has avoided SEO copywriting? Do you think that SEO ruins the content? Here are things you need to know about SEO copy.

Via El Copy Canalla
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When should you start measuring?

When should you start measuring? | Content Guidelines | Scoop.it
This site is all about how to write content - SEO Copy … (RT @writingforseo: When should you start measuring? - This site is all about how to write content - SEO Copy - that will make your...
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