Content Marketing for Restaurants
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Why Do Most Chairs Fail at Content Curation and Marketing?

Why Do Most Chairs Fail at Content Curation and Marketing? | Content Marketing for Restaurants | Scoop.it
Content curation can help you build social authority, but it's not easy, and it doesn't happen overnight. 5 tips to improve content curation and content sharing

Via Barry Deutsch
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Barry Deutsch's curator insight, August 21, 2013 9:23 PM

Jay Baer, one of the true gurus of social media marketing, blogging, and content curation, summed it up best when he said:


"Content Curation is a Long and Winding Road


Other than the time commitment, the task of content curation is relatively simple. Recognize, however, that content curation is a long-term social media strategy. You don’t become a reliable and trusted source for content sharing overnight, or even in a few weeks."


It's not for those looking for a quick fix. I've been at it for at least 2-3 years and have a lot of success around my brand, differentiation, and inspiring potential clients to engage with me in a conversation. However, success really didn't start to appear until the last 6-12 months.


Do you have the patience for a long-term strategy? Do you see yourself running your business and doing the same thing for at least the next 5 years? If your vision is shorter, stop reading right now - it's not worth your time.


If your vision is longer, wouldn't you like to have a marketing strategy that required very little time investment, very little financial investment, and had the potential for a huge payoff? Of course you would - but you're TRAPPED in a tactical paradigm of  focusing on the immediate closure of CEOs for your group. You're having trouble transitioning some of your efforts to a longer-term, abundance of referrals, full top of the funnel approaches.


Until you start this transition and see the value of it, one that might hopefully reduce your stress, anxiety, and overall work effort, doing things like blogging, curating content, publishing on social media, engaging on LinkedIn - these will all be a worthless pursuit.


Barry Deutsch

Social Media Coach to Vistage and TEC Chairs

 

Are you reading our dedicated Chair blog to learn how to create an abundance of CEO referrals?

 

http://www.impacthiringsolutions.com/vistagechairs

 

Scooped by Alex K. McConnehey
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Why Local Businesses Don't Need Big Budgets for Their Content Marketing

Why Local Businesses Don't Need Big Budgets for Their Content Marketing | Content Marketing for Restaurants | Scoop.it
Time and again we hear the same old argument that we shouldn’t be building links, but that we should be focusing on developing exciting and unique content that encourages organic linking all by itself.
Alex K. McConnehey's insight:

Small restaurants can take advantage of their quirkiness and charm by sharing their stories online. 

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Rescooped by Alex K. McConnehey from Surfing the Broadband Bit Stream
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Here are the world's best Internet cities (Seattle made the cut) | GeekWire

Here are the world's best Internet cities (Seattle made the cut) | GeekWire | Content Marketing for Restaurants | Scoop.it

UBM’s Future Cities, a blog that focuses on how cities are developing, just put together a list of its ten best Internet cities in the world and the findings may surprise you.

 

The only U.S. city to make the cut was not New York City, San Francisco, Boston or Austin — it was Seattle.

 

The rankings were based on five criteria, with descriptions from UBM in quotes:

 

Click headline to read more--


Via Chuck Sherwood, Senior Associate, TeleDimensions, Inc
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The Do's and Dont's of Content Marketing - Infographic

The Do's and Dont's of Content Marketing - Infographic | Content Marketing for Restaurants | Scoop.it
The Do's and Dont's of Content Marketing for a successful Content Marketing Strategy are outlined in the content Marketing Infographic
Alex K. McConnehey's insight:

If companies of every kind are making their customer happy through great content, why have so few restaurants made the leap? 

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The top 15 American cities for social media jobs (study) | VentureBeat

The top 15 American cities for social media jobs (study) | VentureBeat | Content Marketing for Restaurants | Scoop.it
Sure, San Francisco is one of the top American cities for social media jobs. And New York is hot for Twitter, Facebook, Pinterest, Instagram, and LinkedIn marketers. But some of the cities on the list might surprise you.
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Rescooped by Alex K. McConnehey from Restaurant Social Media Marketing Insights
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Restaurant customers look beyond Facebook for social engagement

Restaurant customers look beyond Facebook for social engagement | Content Marketing for Restaurants | Scoop.it
Latest RSMI data shows Vine, Google+, YouTube gaining popularity

Via Such Great Heights Marketing
Alex K. McConnehey's insight:

As more guests go mobile, restaurants should follow suit.

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