People are not looking for projects, they are looking for roles to play and thats why stories or narratives are important in games and in gamification.
Stories give context and allow achievers, explorers, killers and socializers to flourish and enjoy their journey to progress.
Margaret Robertson talks about the importance of storytelling in games in this video. Understanding how stories make games more engaging is crucial for any gamification solutions to succeed.
This has been your prime minister of fun and mischief. Let the games begin! Come join me spread the fun, follow me on Twitter @hubiesocial. I'd love to hear from you.
Via Hubert Cosico