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Media Business and the Future of Journalism (JEM499): NAB ...

Media Business and the Future of Journalism (JEM499): NAB ... | Content engagement | Scoop.it
Miles Weston, writing in the Broadcast Newsroom blog, found the good news of the Show came in the growing recognition that the media and broadcast market has changed, and that broadcasters need to evolve as well.
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Social media actively affecting TV consumption habits - Red Rocket Media News

Social media actively affecting TV consumption habits - Red Rocket Media News | Content engagement | Scoop.it
Social media actively affecting TV consumption habitsRed Rocket Media NewsHello there! If you are new here, you might want to subscribe to the RSS feed for updates on this topic.
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Television in the social era: It's not about your audience | memeburn

He reckons this will force media creators to rethink how they produce content and the importance of social media. Cabral believes this new medium will require broadcasters to think more about not just broadcasting to their ...
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Tips For Writing a Compelling Local News Story | Online News and ...

Tips For Writing a Compelling Local News Story | Online News and ... | Content engagement | Scoop.it
Launching a hyperlocal news site is one thing – writing compelling content that keeps your readers coming back is quite another. This article will give you some tips for understanding how to put together a great news story that ...
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vidispine: RT @simon_harper: Putting TV on the Cloud > http://t.co/hyXLutm3 < Some cool things happening at Hogarth now with MAM's. Interesti ...

Putting TV on the Cloud > http://t.co/hyXLutm3 < Some cool things happening at Hogarth now with MAM's. Interesting times ahead.
Apr 11 via Twitter for Mac Favorite Retweet Reply

vidispine: RT @simon_harper: Putting TV on the Cloud > http://t.co/hyXLutm3 < Some cool things happening at Hogarth now with MAM's. Interesti ...
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Streaming to All Devices: Is it Worth the Expense?

Streaming to All Devices: Is it Worth the Expense? | Content engagement | Scoop.it

With the number of video formats and video-enabled devices growing, content providers are stuck with the extra cost and effort. Is being on every platform worth it?

 

The good news: As 2012 progresses, streaming media continues to reach more viewers worldwide than ever before. It appears that this growth will continue as increasingly more people watch content on web- and mobile-connected devices.

 

The bad news: The variety of web-connected tablets and smartphones continues to grow, as well as the range of mutually incompatible standards available for viewing streaming media. For content providers, this means that they have to serve more platforms than ever before, at their own expense.

 

The combination of these two factors poses major challenges for streaming media content producers and distributors. To get a handle on the issue, we’ve asked numerous industry experts to delve into the questions and answers linked to “getting your content on all devices”—including whether the effort is worth the expense.

 


Via Nicolas Weil, Travis Hodges, 'Uzzi' Usman Naeem
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Research: disengaging from the news and hyperlocal engagement ...

Research: disengaging from the news and hyperlocal engagement ... | Content engagement | Scoop.it
People who live in areas branded as 'problem communities' by the media feel disengaged with the news – but hyperlocal citizen journalism offers an opportunity to re-engage citizens.
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Transmedia - V - at Orange Labs

Transmedia at Orange Labs March 2012 Join our panelists as they present their transmedia projects, discuss their own experiences in the transmedia ...youtube.com...
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Is It Worth It To Advertise In Your Local Newspaper? - Business Insider

Is It Worth It To Advertise In Your Local Newspaper? - Business Insider | Content engagement | Scoop.it
Is It Worth It To Advertise In Your Local Newspaper?
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Media Selection for Transmedia Stories - Transmedia Digest

The medium used will determine how a story is told. Media selection will have a significant impact on transmedia story design.
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Things I Love

Things I Love | Content engagement | Scoop.it
Cable and Broadcasting Magazine interviewed social media reporter, Mollie Reynolds, about the WPTV Pinterest page! You are amazing, Mollie! Our local (soon to be national) hero!
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SXSW 2012: New Publishing Models and the Rise of the Referral Economy | Transmedia 4 Kids

SXSW 2012: New Publishing Models and the Rise of the Referral Economy | Transmedia 4 Kids | Content engagement | Scoop.it
The sun came out and let people concentrate a bit more on SXSW rather than the seemingly overwhelmed shuttle service that has repeatedly stranded attendees at their hotels and screwed up more than a few schedules.
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Big Hyperlocal Blogs Are Struggling Because They're Looking At Advertising All Wrong

Big Hyperlocal Blogs Are Struggling Because They're Looking At Advertising All Wrong | Content engagement | Scoop.it
Recently, media guru Bob Garfield and others have argued for the inevitable demise of the hyperlocal media industry, citing AOL’s struggling Patch network; Gannett’s decision to shutter its...
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YouNow pushes live social broadcasting into the limelight

YouNow pushes live social broadcasting into the limelight | Content engagement | Scoop.it
Read 'YouNow pushes live social broadcasting into the limelight' on Digital Trends. YouNow couples gamification with live social broadcasting, giving...
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What the hell is transmedia? - mUmBRELLA

What the hell is transmedia? - mUmBRELLA | Content engagement | Scoop.it
From advertising campaigns to online video series, the term 'transmedia' gets quite the work out. But what does it actually mean? Cathie McGinn trawls the.
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Social TV – Social Media Integrated into Television Broadcasts ...

So what is social TV? Social TV is real-time engagement during a broadcast event. This will be something you will soon see more of, as networks and regional O&O stations adopt this trend. Incorporating social media such as ...
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Talk About Local's Hartley: U.K. Hyperlocals Looking for Scale ...

Talk About Local's Hartley: U.K. Hyperlocals Looking for Scale ... | Content engagement | Scoop.it
Citizen journalism has played a big role in the evolution of the U.K.'s hyperlocal news sites. Is that still a major focus? There is certainly plenty of that sort of thing. How it appears to us [in the U.K.] is that in the U.S.
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News Isn't Just About Information. Now It's Also Storytelling | ReadWriteWeb | Social Media Content Curation

News Isn't Just About Information. Now It's Also Storytelling | ReadWriteWeb | Social Media Content Curation | Content engagement | Scoop.it
Excerpted from the article:   THE PROBLEMS: "..."We need to rethink every facet of the journalism model," said Richard Gingras, VP of News at Google.
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The Storytelling Mandala: Purpose-Inspired Transmedia Storytelling | Gauravonomics

The Storytelling Mandala: Purpose-Inspired Transmedia Storytelling | Gauravonomics | Content engagement | Scoop.it

Marketers have always used stories to share information, change opinions and influence decisions. Now, as people create, consume and share brand stories in new ways, marketers need to go ...


Via Simon Staffans
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SECOND SCREENS AND SOCIAL TV – Making waves in the ...

Second screen is making waves in the broadcast, social media and video worlds. In essence, second screen involves using a second display device, like a smartphone, laptop or tablet, while watching television.
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Multimedia journalism education in U.S.: the accelerating trend ...

Multimedia journalism and social media journalism: A journalism instructor's observation and thoughts. multiplatform journalism; multimedia journalism; convergent journalism; digital journalism; ...
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NESTA report on hyperlocal « D'log

NESTA report on hyperlocal « D'log | Content engagement | Scoop.it
NESTA has launched a new report on the state of hyperlocal media in the UK, Here and Now: UK Hyperlocal Media Today (PDF, no Kindle edition)… ” To our knowledge, this is the first time that such a comprehensive review ...
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Things They Don't Teach You In Business School: Why Transmedia Is The Next Social Media

Things They Don't Teach You In Business School: Why Transmedia Is The Next Social Media | Content engagement | Scoop.it
http://t.co/AlK10ah7...
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Creating The Code: A BBC Transmedia Documentary at SXSW Interactive 2012 | Lanyrd

Creating The Code: A BBC Transmedia Documentary at SXSW Interactive 2012 | Lanyrd | Content engagement | Scoop.it
Audio from "Creating The Code: A BBC Transmedia Documentary" by @adrianhon http://t.co/T7Gvh79N #thecode...
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Check out social broadcasting company Can Antony

Check out social broadcasting company Can Antony | Content engagement | Scoop.it
Can Antony.com serves as a video platform specialising in social broadcasting (RT @Shadesofblackuk: Check out social broadcasting company @CanAntony.)...
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