Found this advertisement on Read Write just a minute ago. Looks like a perfect match. In fact I wasn't sure first if it is content or advertising. The only reminder was the "x" to close the interstitial.
Social media have introduced a wide range of new terminology into the vocabulary of marketers. One of the most commonly seen of these is content marketing. Sounds pretty special, doesn’t it? ... (Content marketing – what is it?
The info Brandon West shares in this video applies to any online business. You will hear invaluable lessons in community building and outreach, content strategy for your business blog, and ton more golden nuggets.
What is the value of Facebook fan? - Nothing, unless you engage meaningfully.- Tara Hunt, BuyosphereI've just finished this awesome presentation on BusinessInsider including great insights, examples and the tale of two sides - the right and the...
The business success of digital news sites has led more of them to apply their technical wizardry to long-form journalism. BuzzFeed is the latest example. Will its style of feature one days replace magazines like the New Yorker?
Gabe Rivera has been at the vanguard of technology driven journalism through sites like Techmeme and Mediagazer. At a recent event, he discussed the limits of algorithms and the need for human curation.
Digiday :: The end of the year brings with it a spate of looks back and looks ahead. WPP Group released its “Interaction” report, a tour of where the world is and where it is going, written by chief digital...
Somewhere along the way, the inherently-confusing metaphor of curation being applied to content on the web went from something like, finding relevant content and pointing readers to it to something like, find content on other sites and simply...
Excerpted from article by great curator Maria Popova:
"Tim O’Reilly recently admonished that unless we embrace open access over copyright, we’ll never get science policy right. The sentiment, which I believe applies to more than science, reminded me of an eloquent 1945 essay by Vannevar Bush, titled “As We May Think.”
Much of what Bush discusses presages present conversations about information overload, filtering, and our restless “FOMO” — fear of missing out, for anyone who did miss out on the memetic catchphrase — amidst the incessant influx. Bush worries about the impossibility of ever completely catching up and the unfavorable signal-to-noise ratio.
Bush makes an enormously important — and timely — point about the difference between merely compressing information to store it efficiently and actually making use of it in the way of gleaning knowledge.
To that end, I often think about the architecture of knowledge as a pyramid of sorts — at the base of it, there is all the information available to us; from it, we can generate some form of insight, which we then consolidate into knowledge; at our most optimal, at the top of the pyramid, we’re then able to glean from that knowledge some sort of wisdom about the world.
He stresses, as many of us believe today, that mechanization — or, algorithms in the contemporary equivalent — will never be a proper substitute for human judgment and creative thought in the filtration process.
He presages hypertext, the internet, and even Wikipedia — and, perhaps more importantly, laying out a model for what excellence at the intersection of the editorial and curatorial looks.
Bush nails the value of what we call today, not without resistance, “information curation”:
Bush wrote: "There is a new profession of trail blazers, those who find delight in the task of establishing useful trails through the enormous mass of the common record. The inheritance from the master becomes, not only his additions to the world’s record, but for his disciples the entire scaffolding by which they were erected."
He concludes by considering the cultural value and urgency, infinitely timelier today than it was in his day, of making our civilization’s “record” — the great wealth of information about how we got to where we are — manageable, digestible, and useful in our quest for knowledge, wisdom, and growth..."
Content marketing i.e. creating and distributing content is one of the most effective ways to promote a business online. Businesses and marketers all over the world are using content to attract new customers.
Many publishers seem to assume that the best way to publish their content online is to try and recreate the look and feel of the printed product they are trying to replace, but a better approach is to strip away everything that isn't absolutely...