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8 Step Social Media Blueprint

8 Step Social Media Blueprint | Content(ed) | Scoop.it

I can definitely relate – social media is not “easy” and, like most initiatives, it takes time, resources and commitment to execute well.


Via Stefano Principato
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Stefano Principato's curator insight, January 27, 2014 6:41 AM

Social media is a long-term strategy and as such you need commitment within your organization to succeed.

AlGonzalezinfo's curator insight, January 27, 2014 7:24 AM

Excellent model for implementing Pomotional Campaigns on the social web!  Very happy to see that Measurement is a key component!  

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10 Inspiring Quotes for PR Professionals - PR News

10 Inspiring Quotes for PR Professionals - PR News | Content(ed) | Scoop.it
"If I was down to my last dollar, I would spend it on public relations" - and nine more inspiring quotes - http://t.co/OY1lOCRapH
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15 Types of Content Marketing That Work

15 Types of Content Marketing That Work | Content(ed) | Scoop.it
Content Marketing in not just blogging, here are 15 different formats to create and distribute content on social media

Via Stefano Principato
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Stefano Principato's curator insight, March 21, 2013 4:11 AM

To help you decide which content marketing methods are right for you, here’s a list of 15 types that work. Which will you use this year to build your business?

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5 Tips for Better Consumer Response on Social Media

5 Tips for Better Consumer Response on Social Media | Content(ed) | Scoop.it
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Jaklin Issaeva's curator insight, August 7, 2013 2:42 AM

I found this article interesting because it discussed the importance of customer service when it came to social media. The article stated that " Social media is about connecting with people and engaging them. By monitoring your social pages, you can find out what customers want, what they like about your brand and what you can improve upon." The article gave tips on how your brand/ company can engage with customers through social media which is informative for most businesses. One of the reasons why consumer engagement is really important is because for almost all brands, leadership is achieved by winning emotional commitment (adorers) from a small % of the brand community, the high value consumers (HVCs). Small changes in the way these HVCs are managed can have major impact on sales, margin and market share. Or put another way, HVC strategies can have a major impact on revenue protection, revenue growth, revenue development and cost of sales.

Aviral Kochhar's comment, August 15, 2013 6:32 AM
I agree with Jaklin's comment that customer’s service is one of the main points where an organisation can build customer relationship and get a customer back in future for business. These days those businesses are doing well who provide great customer service and some companies are doing it through the use of social media. Consumers will only response if they like the communication channel used and the ad of the brand doesn’t pop up in the middle of something they are watching. This creates a negative feeling towards that brand. I really like what jaklin mentioned in her paragraph that HVC strategies can have a major impact on revenue protection, revenue growth, revenue development and cost of sales.
Maggie Zhang's comment, August 21, 2013 10:37 PM
Hi Jaklin, I agree with your opinions. Like what you have mentioned in the post, small changes on high value customer management could affect sales, margin and market share. Because the power of these customers is so strong, managers should really be careful when they approach and manage these customers. However, the statistics showed that there is still a big gap between what the customer expects and what brands are doing. The reason why some companies are doing good customer services and owning heaps loyal customers whilst others are not is all depending on whether you could meet customers’ expects or not. Take your customers seriously and listen to what your customers truly want is the key to the success for all the companies.
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30 Terrible Pieces of Social Media Advice You Should Ignore

30 Terrible Pieces of Social Media Advice You Should Ignore | Content(ed) | Scoop.it
Don't be fooled by this terrible social media marketing advice.
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How to Approach the Creation of Viral Marketing Content

How to Approach the Creation of Viral Marketing Content | Content(ed) | Scoop.it
Read through some insights on the art of going, based off of some of our own experiences trying to create viral videos. (Even wondered about Viral Marketing?
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Creating a Style Guide: What it Means to Have Consistent Content

Creating a Style Guide: What it Means to Have Consistent Content | Content(ed) | Scoop.it
Establishing content consistency can be difficult, but with a style guide, you can be on your way to helping writers find your company’s voice.
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The Limits Of Big Data Marketing - Forbes

The Limits Of Big Data Marketing - Forbes | Content(ed) | Scoop.it
Forbes
The Limits Of Big Data Marketing
Forbes
Insight used to be considered a personal quality and one that was essential to be a successful marketer.
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Rescooped by Michael Tirrell from Tracking Transmedia
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5 Brands Taking Digital Storytelling To The Next Level | Ignite Social Media [bookmarking - July 2012]

5 Brands Taking Digital Storytelling To The Next Level | Ignite Social Media [bookmarking - July 2012] | Content(ed) | Scoop.it

 

Brand storytelling is hardly a new idea. One of the earliest examples is the Wishbook from Sears and Roebuck. In 1895, the Sears Wishbook hit rural Americans mailboxes offering a new concept – a variety store that allowed frontier families to order everything from guns and garments to a Stradivarius violin – for $6.10!

 

Canon’s Project Imagin8ion with Ron Howard

...Last year, Canon charged legendary film director Ron Howard to create a short film based on photos submitted by Canon users. The goal was to build a story from eight photos chosen for setting, time, character, mood, relationship, goal, obstacle, and the unknown. The result is a moody and moving short film that explores dealing with the death of a parent from childhood to adulthood....

 

Brand storytelling is hardly a new idea. One of the earliest examples is the Wishbook from Sears and Roebuck. In 1895, the Sears Wishbook hit rural Americans mailboxes offering a new concept – a variety store that allowed frontier families to order everything from guns and garments to a Stradivarius violin – for $6.10!


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Facebook will reportedly launch content-specific news feeds - CBS News

Facebook will reportedly launch content-specific news feeds - CBS News | Content(ed) | Scoop.it
TechCrunch
Facebook will reportedly launch content-specific news feeds
CBS News
The revamped news feed design will allow users to choose among different content-specific feeds, these sources said.
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Will The Next Pontiff Be A Social Media Pope?

Will The Next Pontiff Be A Social Media Pope? | Content(ed) | Scoop.it
It's been said that the selection process for deciding the next Pope is cloaked in smoke and mirrors - before the actual white smoke rises.
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The underestimated role of content marketing in lead generation

The underestimated role of content marketing in lead generation | Content(ed) | Scoop.it
Content marketing is underestimated from a lead generation perspective. Read why and find a different approach of looking at content for lead generation.

Via Stefano Principato
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Rescooped by Michael Tirrell from Content Marketing & Content Strategy
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The Content Curator's Toolbox

The Content Curator's Toolbox | Content(ed) | Scoop.it
A social media content curator's job can be streamlined with the right combination of tools to aggregate content, organize it, easily share it, and then measure impact.

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Google Launches Content Recommendation Engine For Mobile Sites, Powered By Google+ | TechCrunch

Google Launches Content Recommendation Engine For Mobile Sites, Powered By Google+ | TechCrunch | Content(ed) | Scoop.it
Google continues to increase the reach of its Google+ platform, and today the company is launching a new mobile content recommendation service powered by Google+.
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TwitLonger — When you talk too much for Twitter

TwitLonger is the easy way to post more than 140 characters to Twitter (Bu mur ganti rupa RT @didiadiah Ketika spiral of silence, agenda setting, framing, media relations (cont) http://t.co/usA3sAkgEp)...
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Rescooped by Michael Tirrell from Content Marketing & Content Strategy
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Content Strategy Order of Operations

A process for content strategy with a help from dear aunt sally + a little bit of magic.

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7 Ideas to Steal from Ikea's Content Strategy | Social Media Today

7 Ideas to Steal from Ikea's Content Strategy | Social Media Today | Content(ed) | Scoop.it
social media strategy If I were to reveal a hidden talent of mine, I’d say I’m good at assembling Ikea furniture. As most Swedes, I’ve grown up with flat packages and family quarrels around mounting manuals.
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How To Manage Your Social Media Updates More Efficiently

How To Manage Your Social Media Updates More Efficiently | Content(ed) | Scoop.it
Blog post at Make Money Blogging : When it comes to social media, it seems as though we are all frantically trying to complete the same goals.
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19 Reasons You Should Include Visual Content in Your Marketing [Data]

19 Reasons You Should Include Visual Content in Your Marketing [Data] | Content(ed) | Scoop.it
Take a look at 19 statistics that make the case for including visual content in your marketing strategy.
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4 Social Media Analytics Tools That Will Show You If Social Media Is Working For Your Business

4 Social Media Analytics Tools That Will Show You If Social Media Is Working For Your Business | Content(ed) | Scoop.it
With social media being such a large part of your online business strategy it can become overwhelming and confusing. You may be wondering just what exactly

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Avoiding Common Social Media Mistakes - Forbes

Avoiding Common Social Media Mistakes - Forbes | Content(ed) | Scoop.it
The Drum
Avoiding Common Social Media Mistakes
Forbes
Social media offers infinite opportunities to interact with existing and potential customers, build your brand and promote your company's offerings to the world.
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Do Your Clients Use Social Media? - Forbes

Do Your Clients Use Social Media? - Forbes | Content(ed) | Scoop.it
Do Your Clients Use Social Media? Forbes Usually when I talk about social media – and advocate for its use – I focus on the benefits to you the financial services professional – the ability to provide better client service, the longer-term goal of...
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How To Avoid These 3 Small Business Social Media Mistakes | Business.com Blog

How To Avoid These 3 Small Business Social Media Mistakes | Business.com Blog | Content(ed) | Scoop.it
Social media for small businesses continues to be a casual affair and the gap between those who do it with purpose and those who “just post” is widening. ("Avoid these 3 costly #socialmedia mistakes! 1.
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The underestimated role of content marketing in lead generation

The underestimated role of content marketing in lead generation | Content(ed) | Scoop.it
Content marketing is underestimated from a lead generation perspective. Read why and find a different approach of looking at content for lead generation.

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Inbound Marketing: 5 Steps to a Winning Strategy

Inbound Marketing: 5 Steps to a Winning Strategy | Content(ed) | Scoop.it

Inbound marketing is an effective way to drive visitors to your website. 

Inbound marketing attracts your ideal client to you, implementing an inbound marketing plan can have a major effect on the growth of your small business but it can also be a drain on an already overwhelmed small business owner.




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