Managing information overload is hard! Search and discovery are very different. Content discovery tools offer a new approach to information consumption that brings a series of advantages over search engines: - Awareness instead of specific answers - Provide ongoing content - Focus on fresh content - Facilitate content selection by the user - Provide unexpected information
"Every minute of every day, the more than a half-billion members of Facebook collectively create almost 1 million photos, wall posts, status updates, and other bits of ephemera. The firehose at Twitter looks tame by comparison--the network sees more than 125,000 tweets a minute, only half of them about (or from) randy congressmen. Then there's YouTube, which recently announced that it receives more than 48 hours of video per minute. If you watched video every minute of your life, you'd get through 10 days' worth of YouTube uploads."
The overload of information on the Web is challenging the monopoly over the consumption of online information using search engines. A new breed of tools, content discovery engines, is gaining traction to complement search engines.
The main differences between search and discovery are related to:
- User's goal: an-answer vs awareness - Occurrence: one-time vs ongoing - Type of content: popularity vs freshness - Selection process: algorithm vs user - Nature of findings: expected vs unexpected
"Watch Scobleizer - Season 2011, Episode 06.03.11 - Startup Sauna First Look: Futureful’s predictive discovery engine analyzes relevant information flows to open up the potential future around you. We use a combination of personal, social and contextual filters to understand interests, influences and intentions, and provide you with inspiring seeds to play with. Then its up to you to pick and choose, discover and share."
"Serendipity" is the latest holy grail in the Silicon Valley software zeitgeist: an ill-defined buzzword that developers use to describe services that will connect people with online ephemera they would not normally find on their own.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.