One in nine individuals at Google has a PhD. For Scarborough raised Robert Wong (he attended the same school as Mike Myers), chief creative officer at Google Creative Lab...the final FITC 2014 presenter found his niche within the tech giant by answering one simple question “What can a designer do?”
Blog post live from #fitctoronto on #googlecreativelabs If you missed out on this great conference check it out!
What is all of this content you're creating supposed to do? Content should be strategic and aimed at a specific use-case. Here are six objectives to push for to help you see value from the content you're creating.
Professional sports franchises typically play it safe when engaging on social media. But for a few brave teams breaking the corporate-speak mold, Twitter has emerged as a lively playing field for generating awareness and measurable social payoffs.
NewsNet5.com Social media predictions for 2014 Birmingham Business Journal Twitter & Pinterest will slowly overtake Facebook for business usage: Compare Twitter's 218 million tweeters, Pinterest's 70 million pinners and Facebook's 800 million...
Vans has released an ambitious new documentary project titled "Living Off the Wall" with a gorgeous scrolling website and so much great content that no one in their right mind has time to watch it all. But of course, I watched it all for you. Check out the documentary on the East Los Angeles punk scene for some of the best-cut stuff.
Awesome! Love this documentary style content from Vans. Check the series out on YT. Pretty inspriring
As retailers well know, purchases don’t begin and end with a customer’s single click. The buyer’s path to purchase often involves several online – and, increasingly, mobile – steps. Shoppers are visiting retailers’ web sites, sure, but they’re also researching products through search, opting into promotional emails and getting tips friends and promoted content through social media.
You’re hearing a good deal about content lately, and for good reason. If you’re not supplying your social audience with engaging, relevant content on a regular basis there’s little point to even having an online community.
Brands and prominent users like comedian Rainn Wilson are complaining about Facebook’s algorithm changes and how that forces them to pay money to reach their fans and followers — but Facebook has always been that kind of network. It controls the signal-to-noise ratio, not you
There's some growing discontent with Facebook's fan pages
Following in the style of Dos Equis’ pervasive “Most Interesting Man” marketing campaign, Heineken (parent company of Dos Equis since 2010) has written another manly-man-centric chapter into its now three year-long running “Legends” campaign.
Managers around me get confused about the trend of content marketing. What exactly is it, and where does it start? A promoted tweet? A long branded status update? An advertorial? Promoted or sponsored content?
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.