Content & Digital Marketing
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we made a ruckus | 7 ways Google Creative Lab invents the future

One in nine individuals at Google has a PhD. For Scarborough raised Robert Wong (he attended the same school as Mike Myers), chief creative officer at Google Creative Lab...the final FITC 2014 presenter found his niche within the tech giant by answering one simple question “What can a designer do?”
ruckus's insight:

Blog post live from #fitctoronto  on #googlecreativelabs  If you missed out on this great conference check it out!
 

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organic reach

organic reach | Content & Digital Marketing | Scoop.it
ruckus's insight:

Some stats to backup the whole Facebook #OrganicReach debate

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6 Objectives When Creating New Content Assets - Search Engine ...

6 Objectives When Creating New Content Assets - Search Engine ... | Content & Digital Marketing | Scoop.it
What is all of this content you're creating supposed to do? Content should be strategic and aimed at a specific use-case. Here are six objectives to push for to help you see value from the content you're creating.
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How the LA Kings Build Their Brand Through Trash-Tweeting

How the LA Kings Build Their Brand Through Trash-Tweeting | Content & Digital Marketing | Scoop.it
Professional sports franchises typically play it safe when engaging on social media. But for a few brave teams breaking the corporate-speak mold, Twitter has emerged as a lively playing field for generating awareness and measurable social payoffs.
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Rescooped by ruckus from Digital-News on Scoop.it today
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Top Social Media Marketing Trends For 2014 [INFOGRAPHIC] - AllTwitter

Top Social Media Marketing Trends For 2014 [INFOGRAPHIC] - AllTwitter | Content & Digital Marketing | Scoop.it
Top Social Media Marketing Trends For 2014 [INFOGRAPHIC]

Via Thomas Faltin
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Trenzcape's curator insight, June 20, 2014 8:54 AM

-Shift from Government voice to People's voice

-Use Social Channels for Social Good

-Increasing use of Mobiles for Socializing

-People would go more for passion based content.

-Content marketing will continue to rule online marketing

-Popularity of micro videos is on constant increase

2014 could even prove to be a year of micro videos(short bursts of videos)

Rescooped by ruckus from Digital-News on Scoop.it today
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Social media predictions for 2014 - Birmingham Business Journal

Social media predictions for 2014 - Birmingham Business Journal | Content & Digital Marketing | Scoop.it
NewsNet5.com Social media predictions for 2014 Birmingham Business Journal Twitter & Pinterest will slowly overtake Facebook for business usage: Compare Twitter's 218 million tweeters, Pinterest's 70 million pinners and Facebook's 800 million...

Via Thomas Faltin
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we made a ruckus | Can you still be successful on Facebook? Yes

we made a ruckus | Can you still be successful on Facebook? Yes | Content & Digital Marketing | Scoop.it
ruckus's insight:

FB has made a lot of changes with their promoted/ad platform but don't fret there's still some core tactics that will attract audiences.

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AOL's New Ad Platform Tries to Break the Digital Spending Ceiling

AOL's New Ad Platform Tries to Break the Digital Spending Ceiling | Content & Digital Marketing | Scoop.it
AOL is taking a new approach to attracting the ad dollars that have stubbornly avoided the digital market — if you can't beat 'em, make 'em join you. The company is rolling out ...
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Mobile ad spending growth peaked in 2012, Google losing ground to Facebook | CompleteRanking.Com blog

Mobile ad spending growth peaked in 2012, Google losing ground to Facebook | CompleteRanking.Com blog | Content & Digital Marketing | Scoop.it
Sure, most people will look at the new predictions from eMarketer and see a “half full” scenario for mobile advertising spending. That doesn’t
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Vans Celebrates Its Fans and Their Lifestyles With Incredible Documentary Series

Vans Celebrates Its Fans and Their Lifestyles With Incredible Documentary Series | Content & Digital Marketing | Scoop.it
Vans has released an ambitious new documentary project titled "Living Off the Wall" with a gorgeous scrolling website and so much great content that no one in their right mind has time to watch it all. But of course, I watched it all for you. Check out the documentary on the East Los Angeles punk scene for some of the best-cut stuff.
ruckus's insight:

Awesome! Love this documentary style content from Vans. Check the series out on YT. Pretty inspriring 

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Rescooped by ruckus from Floqr Mobile News
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15 Surprising Stats About Online and Mobile Retail

15 Surprising Stats About Online and Mobile Retail | Content & Digital Marketing | Scoop.it

As retailers well know, purchases  don’t begin and end with a customer’s single click. The buyer’s path to purchase often involves several online – and, increasingly, mobile – steps. Shoppers are visiting retailers’ web sites, sure, but they’re also researching products through search, opting into promotional emails and getting tips friends and promoted content through social media.


Via Floqr_mobile_news
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Twitter / Search - #digitalmarketing

Twitter / Search - #digitalmarketing | Content & Digital Marketing | Scoop.it
The latest and best tweets on #digitalmarketing. Read what people are saying and join the conversation.
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we made a ruckus | How Warby Parker made a spectacle of content creation

we made a ruckus | How Warby Parker made a spectacle of content creation | Content & Digital Marketing | Scoop.it
ruckus's insight:

New case study on #contentcreation and strategy. We looked at Warby Parker...

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we made a ruckus | Look who’s talking: 3 keys to a great community manager

we made a ruckus | Look who’s talking: 3 keys to a great community manager | Content & Digital Marketing | Scoop.it
You’re hearing a good deal about content lately, and for good reason. If you’re not supplying your social audience with engaging, relevant content on a regular basis there’s little point to even having an online community.
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Content Marketing Comes of Age

From the earliest content marketing campaigns, like John Deere's 'The Furrow' magazine, through to Red Bull's media house, brands understand that powerful vi...
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This is what happens when Facebook controls the signal, and it defines you as noise

This is what happens when Facebook controls the signal, and it defines you as noise | Content & Digital Marketing | Scoop.it
Brands and prominent users like comedian Rainn Wilson are complaining about Facebook’s algorithm changes and how that forces them to pay money to reach their fans and followers — but Facebook has always been that kind of network. It controls the signal-to-noise ratio, not you
ruckus's insight:

There's some growing discontent with Facebook's fan pages

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Rescooped by ruckus from Integrative Marketing
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Best Time to Tweet on Twitter - Twitter for Business 2014 - Happy Marketing Club

http://happymarketingclub.com Find out what the best time is to tweet on Twitter and learn how to schedule tweets using Hootsuite to reach your audience even...

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Facebook Now Lets US Users Pay $7 To Promote Posts To The News Feeds Of More Friends | TechCrunch

Facebook Now Lets US Users Pay $7 To Promote Posts To The News Feeds Of More Friends | TechCrunch | Content & Digital Marketing | Scoop.it
Facebook is expanding to the US the controversial Promoted Posts feature that lets users pay to get their posts more visibility in the news feed. It will cost..
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we made a ruckus | Has Google finally found their niche in social networking

we made a ruckus | Has Google finally found their niche in social networking | Content & Digital Marketing | Scoop.it
It’s no secret that Google has spent the last few years trying to position its network, Google+, as the preferred social platform. With their new +PostAd product, have they finally found their way in?
ruckus's insight:

We way in on Googles new ad/social brand platform with +postAds

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Heineken’s #Dropped Campaign Invites Fans to Achieve Legendary Status

Heineken’s #Dropped Campaign Invites Fans to Achieve Legendary Status | Content & Digital Marketing | Scoop.it

Following in the style of Dos Equis’ pervasive “Most Interesting Man” marketing campaign, Heineken (parent company of Dos Equis since 2010) has written another manly-man-centric chapter into its now three year-long running “Legends” campaign.


Via XPLAIN
ruckus's insight:

We're big fans of this campaign and it was a great tie-in with their 007-style ads too!

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XPLAIN's curator insight, June 12, 2013 6:47 AM

To participate, potential contestants are asked to submit short videos on either Vine, Vimeo, or Tout documenting – in legendary style – an everyday journey in their lives. After uploading the video, all the contestant needs to do is tweet a link with “#Dropped” by June 17.

Rescooped by ruckus from International Auto Market Insights
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From Content Marketing to Story Advertising? [VIDEOS]

From Content Marketing to Story Advertising? [VIDEOS] | Content & Digital Marketing | Scoop.it
Managers around me get confused about the trend of content marketing. What exactly is it, and where does it start? A promoted tweet? A long branded status update? An advertorial? Promoted or sponsored content?

Via Vasia Dimitropoulou
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XPLAIN's curator insight, November 9, 2013 8:59 AM

A series of best-practice examples serve to persuade that "story advertising could become a new form of content marketing."