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Content Curation Tools For Brands
Content curation, shopping curation, news curation and social curation tools help brands engage customers through fresh, rich and relevant content
Curated by Therese Torris
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Unbounce invites you to take the conversion marketing quiz

Unbounce invites you to take the conversion marketing quiz | Content Curation Tools For Brands | Scoop.it
Feeling pretty confident about your conversion knowledge? Test your nerdiness with our quiz and prove just how brilliant you are.
Therese Torris's insight:

It's a fun way to test their conversion marketing glossary which appears them to be quite a useful tool

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Social Nets Are Cool, But Blogs Are Content Marketing's Work Horse

Social Nets Are Cool, But Blogs Are Content Marketing's Work Horse | Content Curation Tools For Brands | Scoop.it

Great post from @TMGmedia correctly defining the work horse of any content marketing - your BLOG. 


Via Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, March 18, 2013 11:23 PM

Don't Be Fooled, Blogs Rule Influence and Conversion

Social nets form a vibrating membrane of marketing communications. Social nets vibrate and bang off each other like bumper cars. Social signals are the confirming truth of the new SEO and so very important, but when it comes to conversion and sharable influence your BLOG rules. 

This post from @TMGmedia is very specific and helpful in reminding content marketers that blogging is about money. Social nets are moths to a light, needed and important but you won't be the only moth attracted to that flickering light. 

Blogs, especially blogs well supported by social media, create distinction and voice. There is only ONE company that sounds like YOU (hopefully that is true even if you have multiple authors writing for you). 

Resist the corporate tendency to smooth out all the edges and create a zombie voice. Distinct beliefs voiced with strength and confidence promotes shares and relationships. Be a human or accurately voice your company's human character.  

Remember to share as much as you preach and balance your approach (not all long posts, not all short posts). Do what fits the content and your discovery / message and do so with authenticity and honesty and your tribe will grow. 


Note: yes those are Magnetic Poetry Kit words, the cool gift item created by David Kapel the gift company I co-founded brought to market all thos years ago :).M

 

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Conversion rates of traffic sent from content curation platform Pinterest and other social media is low. Facebook better.

Conversion rates of traffic sent from content curation platform Pinterest and other social media is low. Facebook better. | Content Curation Tools For Brands | Scoop.it
advertisers want to buy based on performance. so, while pinterest sends the most traffic to publishers, facebook referrals are worth more.
Therese Torris's insight:

Article is incomplete: a low conversion rate on a lot of traffic might be better than a high conversion rate on little traffic and since Pinterest is way ahead of competitors in traffic it seems to be a better source of referral, especially if the advertiser does not pay for the non performing traffic.

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