Tha agency has ambitious aims. At any rate its video on content curation starts a bit slow but is quite insightful.

"Idio delivers intelligent interactive marketing, enabling major brands to understand and talk with millions of people on an individual basis and in real time. Idio personalizes the experience across web, social, email, and mobile channels based on behavioural and social context. This cloud-based solution dramatically increases engagement, conversion and retention whilst reducing expert involvement and manual effort in planning, building, and measuring commercially-valuable customer journeys."