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Content Curation Tools For Brands
Content curation, shopping curation, news curation and social curation tools help brands engage customers through fresh, rich and relevant content
Curated by Therese Torris
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The Curation secrets behind Upworthy's success

The Curation secrets behind Upworthy's success | Content Curation Tools For Brands | Scoop.it

With the third highest traffic behind Yahoo! News and Huffington Post, the marketing world is wondering how the Upworthy team cultivated the fastest-growing and most engaged audience on the web. It’s got to be the attention grabbing headlines, right? ... "the company employs full-time content strategists to post five to six times a week bringing together the very human skill of identifying compelling content, and then supercharging that content with powerful distribution Tools"


Via Guillaume Decugis
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Marc Kneepkens's curator insight, April 8, 2014 9:02 PM

Insightful, detailed and revealing. Excellent information.

Beth Kanter's comment, April 9, 2014 12:46 PM
Okay, wanted to point this great article that summarizes their curation best practices in ten simple tips - pretty awesome http://kcclaveria.com/2014/02/upworthy-headlines/
Martin (Marty) Smith's curator insight, April 9, 2014 6:12 PM

Humans...who knew :). Marty

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New Wave of Curation Platforms : Fuego, Upworthy, Prismatic [MUST READ]

New Wave of Curation Platforms : Fuego, Upworthy, Prismatic [MUST READ] | Content Curation Tools For Brands | Scoop.it
A new wave of sites based on topic curation, both human and algorithmic, are creating opportunities to reach targeted audiences.
Therese Torris's insight:

http://www.niemanlab.org/fuego/ algorithmic, human validated news curation

http://www.upworthy.com/ human curation, opiniated

http://getprismatic.com/landing more algorithmic, more app than platform

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Building a successful media on content curation? Ooops! Someone did it again. Well done Upworthy!

Building a successful media on content curation? Ooops! Someone did it again. Well done Upworthy! | Content Curation Tools For Brands | Scoop.it

What if BuzzFeed had a political agenda? Upworthy does, and it's doing well.


Via Guillaume Decugis
Therese Torris's insight:

Although catering to a different audience and need (self realization vs entertainement), I find Upworthy very similar to Buzzfeed in the way it uses social media and social content curation

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Guillaume Decugis's curator insight, September 18, 2013 4:04 AM

While Peter Kafka's use of the word clickbait in his original title might sound derogatory, his article explains quite well how valuable Upworthy's use of great content curation has become attracting more than 22 million monthly visitors.


After the Huffington Post, after Business Insider, oops! Someone did it again then, relying primarily on curation rather than creation to create a successful media.


What's worth noting this time is that unlike BI or the HuffPost, Upworthy has no plan to create some of its content. A bold strategy that fits well with the line of the site.

Alejandro Tortolini's curator insight, September 28, 2013 11:51 AM

Ejemplo de curaduría aplicada a los medios.

Jeff Domansky's curator insight, October 3, 2013 4:16 PM

Some think aggregation is aggravation and dying. Upworthy is showing otherwise.

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Upworthy : a new business model for professional news curation

Upworthy : a new business model for professional news curation | Content Curation Tools For Brands | Scoop.it
Upworthy is attracting attention for its headlines and its viral videos about gay marriage, women’s rights and other social causes. But the site’s real value may be its potential to help the Democrats maintain their lead in social media and big data.
Therese Torris's insight:

Upworthy curates the most attractive news content : pictures and videos, then slaps a/b tested headlines on them and encourages readers to share. The site is advertising free but intends to make money from its database of registered users

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