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Content Curation Tools For Brands
Content curation, shopping curation, news curation and social curation tools help brands engage customers through fresh, rich and relevant content
Curated by Therese Torris
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Buying Tumblr might make Yahoo cool -- but buying Pinterest might have made more sense

Buying Tumblr might make Yahoo cool -- but buying Pinterest might have made more sense | Content Curation Tools For Brands | Scoop.it
There are plenty of reasons why the announced Yahoo Tumblr deal makes sense for those companies. But Marissa Mayer might have seen a much greater payoff from acquiring Pinterest instead. Here’s why.
Therese Torris's insight:

As if yahoo had a choice...

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Under pressure to become profitable, Tumblr closes down Storyboard's editorial project

Under pressure to become profitable, Tumblr closes down Storyboard's editorial project | Content Curation Tools For Brands | Scoop.it
Although its Storyboard editorial operation won awards for the content it curated from the Tumblr network, founder and CEO David Karp said Tuesday the unit is being shut down and all the editorial staff are being let go.
Therese Torris's insight:

at some point, "free" must pay off...

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Facebook Acqhires Storylane To compete with Tumblr

Facebook Acqhires Storylane To compete with Tumblr | Content Curation Tools For Brands | Scoop.it
Facebook's no blogging platform, but Tumblr is and it's eating the social network's young. If Facebook wants to host our digital lives, it needs richer sharing.
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Tumblr puts influence to work to raise $100K for Sandy relief and documentary project

Tumblr puts influence to work to raise $100K for Sandy relief and documentary project | Content Curation Tools For Brands | Scoop.it

VentureBeat: New York-based blogging powerhouse Tumblr is using its influence for good and partnering with Brandon Stanton, the storytelling sensation behind Humans of New York (HoNY),..

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Tumblr is hosting an art exhibition to celebrate the magic of GIFs

Tumblr is hosting an art exhibition to celebrate the magic of GIFs | Content Curation Tools For Brands | Scoop.it

TNW: Massive social blogging site Tumblr is known to many as the birthplace of the modern GIF. Of course, I'm not talking about those annoying, flashy animations all over GeoCities, or ...

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Tumblr splits its successful Fashion into more specialized verticals and partners with Burberry

Tumblr splits its successful Fashion into more specialized verticals and partners with Burberry | Content Curation Tools For Brands | Scoop.it

"Tumblr has launched a new Spotlight section, its 56th, to highlight blogs dedicated to street style photography."

 

Therese's comment:  Tumblr seems well on its way to shopping content curation. I love Tumblr for content marketing because it's so rich in content - as opposed to Pinterest where product descriptions are so often limited to onomatopoeia like "Wow!"  and "luv it"

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Can Tumblr's David Karp Embrace Ads Without Selling Out? - New York Times

Can Tumblr's David Karp Embrace Ads Without Selling Out? - New York Times | Content Curation Tools For Brands | Scoop.it

The design of Tumblr, the blogging tool and social network, is guided by feeling. In particular, the feelings of David Karp, the ...

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Content Curation Tools For Brands - Return-on-clicks.com

Content Curation Tools For Brands - Return-on-clicks.com | Content Curation Tools For Brands | Scoop.it

Summary: Using content curation tools like Scoop.it and Pinterest and watching other curation tools sprout like wild mushrooms, I concluded that content curation may not meet my personal expectations but that it should help brands be more visible and engage their customers online :

- Content curation does help content discovery

- Social content curation fosters customer engagement

- Corporate curation tools help create a competitive advantage.

- But content curation is no panacea for failing content creation

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WordPress and Tumblr are Complementary, WordPress Founder Says

WordPress and Tumblr are Complementary, WordPress Founder Says | Content Curation Tools For Brands | Scoop.it
At last night's PandoMonthly in New York, Sarah Lacy and Wordpress Founder Matt Mullenweg discussed everything from jazz music and rap to the future of advertising, why Silicon Valley could destroy...
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Tumblr Changes its Tune on Ads Starting May 2

Tumblr Changes its Tune on Ads Starting May 2 | Content Curation Tools For Brands | Scoop.it
"We’re pretty opposed to advertising. It really turns our stomachs."  — Tumblr founder and CEO David Karp during an interview with the Los Angeles Times in 2010 David Karp stopped just short of eating his words yesterday when he announced that the...
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TechCrunch | Tumblr On Its Self-Harm Blog Ban: Support Is OK, Glorification Is Not

TechCrunch | Tumblr On Its Self-Harm Blog Ban: Support Is OK, Glorification Is Not | Content Curation Tools For Brands | Scoop.it

"last week, ... the company took the bold stance that blogs promoting self-harm, including anorexia, bulimia, self-mutilation and suicide, would no longer be allowed on its network. ... Today, the company ... explain[s] that it’s not banning blogs that are engaged in “discussion, support, encouragement, and documenting the experiences of those dealing with difficult conditions,” only those that are meant to trigger self-harm. But how will Tumblr know which is which?"

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How Tumblr went from wee to webscale 500 page views per day -- Giga om

How Tumblr went from wee to webscale 500 page views per day -- Giga om | Content Curation Tools For Brands | Scoop.it
Tumblr hits 500 million page views a day, deals with 40,000 requests per second and sends more than a terabyte of data into its Hadoop cluster. Here's how it went from nothing to a startup that needed to serve 15 billion page views a month.
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The Content Lab - Six reasons why your brand belongs on Tumblr

The Content Lab - Six reasons why your brand belongs on Tumblr | Content Curation Tools For Brands | Scoop.it

Six reasons why your brand belongs on Tumblr...

 

Note: I found this on Zemanta's blog... curating curated content on curation tools!

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Yahoo wants to but Tumblr

Yahoo wants to but Tumblr | Content Curation Tools For Brands | Scoop.it
Yahoo wants to buy Tumblr. We hear Facebook might spoil the party. But the question is: is Tumblr the fountain of youth that Yahoo badly needs or will this be case of a pathetic old-middle aged guy hanging with youngsters trying to be hip.
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How To Curate Your Blog with WordPress or Tumblr: Introductory Advice

How To Curate Your Blog with WordPress or Tumblr: Introductory Advice | Content Curation Tools For Brands | Scoop.it
Content curation is, in a nutshell, picking and choosing content from around the Web, and sharing it with your followers.  Running a curated blog is not just about finding interesting content to share.

Via Robin Good
Therese Torris's insight:

There are so many of these introductions. Not sure I'm doing a great job at curating i.e. filtering (out some of) them

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Anne McLean's curator insight, March 26, 2013 9:35 PM

Content curation is as important as finding the information in the first place.  Blogs possibilities for co-ordinating digital content curation.

Deb Nystrom, REVELN's curator insight, March 26, 2013 11:24 PM

Blogs can be excellent curation tools.  Ask me, the woman who is saying goodbye to over 20+ Posterous blogs (public, private, shared) as Posterous shuts down at the end of April.

Thinking through curation with excerpted content and your composition on these two platforms is helpful.  ~  Deb

Víctor V. Valera Jiménez's curator insight, March 28, 2013 11:50 AM

Interesante artículo de Nancy Mesias en "MakeUseOf" que puede servir como buena introducción para los que estén comenzando en este apasionante mundo de la  Content Curation.

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Tumblr's 26 y-old founder David Karp portrayed in Forbes [Video]

Tumblr's 26 y-old founder David Karp portrayed in Forbes [Video] | Content Curation Tools For Brands | Scoop.it

Direct link to the article: http://www.forbes.com/sites/jeffbercovici/2013/01/02/tumblr-david-karps-800-million-art-project/

 

Direct link to the video

http://landing.newsinc.com/forbes/video.html?freewheel=91218&sitesection=forbes&VID=24122693

Therese Torris's insight:

26, home-schooled, perfectionist, minimalist,... yes, a bit arrogant, but who wouldn't be in his shoes? 

 

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Tumblr Updates Its iOS App To be faster and more engaging

Tumblr Updates Its iOS App To be faster and more  engaging | Content Curation Tools For Brands | Scoop.it

TechCrunch: Tumblr, the micro-blogging service that allows everyone to be a creative publisher, has updated its iOS app... Mobile is really important for Tumblr, as it has helped propel the company to an impressive 20 billion pageviews a month. Sadly, it doesn’t look like there’s a native iPad version of Tumblr as of yet, even though this version will work on the device...

 

Therese's comment : agree on missing the iPad app...

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Tumblr launches Photoset: An iOS-only photo sharing app

Tumblr launches Photoset: An iOS-only photo sharing app | Content Curation Tools For Brands | Scoop.it

TheNextWeb: "Anyone that's used Tumblr before knows exactly what a photoset is; a small image gallery of sorts neatly packed into a single blog post. These simple but effective posts have quickly ..."

 

Therese's comment: Photoset directly integrates with Tumblr and Twitter and should, according to TNW, help Tumbl win new users. 

 

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Tumblr Traffic Doubled In Past Year [comScore]

Tumblr Traffic Doubled In Past Year [comScore] | Content Curation Tools For Brands | Scoop.it
Tumblr has gained a lot of new users and readers over the past year, and it also has a big fan in Google.
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Tumblr Steps Up Ad Offerings with Pinned Posts

Tumblr Steps Up Ad Offerings with Pinned Posts | Content Curation Tools For Brands | Scoop.it
As publishers and marketers work to find a way to use content to lead to sales, one of the most popular platforms for shareable content, Tumblr, has been working to provide options for brands to get their content noticed.
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Tumblr Tries The Promoted Ads Approach And Lets People "Pin Posts" For $5

Tumblr Tries The Promoted Ads Approach And Lets People "Pin Posts" For $5 | Content Curation Tools For Brands | Scoop.it

Tumblr has been toying with a few ways to make money, the latest of which are Pinned Posts. Users can now pay $5 to have one of their Tumblr posts pinned at the top of their followers' blogs for 24 hours.

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Tumblr Finally Wants To Make Some Money, Launches Its First Ads ...

Tumblr Finally Wants To Make Some Money, Launches Its First Ads ... | Content Curation Tools For Brands | Scoop.it

Tumblr, the immensely popular but profitless blogging platform, just turned on its first set of paid “sponsor products” (Tumblr doesn't like to call them “ads”). Even though the company resisted running ads on its network ...

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Tumblr Tests New Tools for Users and Brands | Digital - Advertising Age

Tumblr Tests New Tools for Users and Brands | Digital - Advertising Age | Content Curation Tools For Brands | Scoop.it

Can Tumblr be a business without traditional advertising? Founder David Karp explains.

 

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Everything Pinterest and Tumblr Users Need To Know About Copyright Law

Everything Pinterest and Tumblr Users Need To Know About Copyright Law | Content Curation Tools For Brands | Scoop.it
It's hard to write a story or post about Pinterest and copyright law without at least one reader leaving a comment along the lines of "What about Tumblr?
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Chris Mohney: Why Tumblr Needed an Editor-in-Chief - International Business Times

Chris Mohney: Why Tumblr Needed an Editor-in-Chief - International Business Times | Content Curation Tools For Brands | Scoop.it

"Tumblr already has a blog curated by the entire staff -- including the company's founder David Karp -- but Mohney and Bennett have..."

 

"Tumblr has been fast on the rise. In 2011, it surpassed Wordpress.com in number of blogs hosted, and even beat out Twitter in number of page views. In June, Tumblr set a new record high of 400 million page views in a day, and in September, the social blogging site celebrated its 10 billionth post. Tumblr averages about 13 billion page views each month."

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