Content Marketing & Content Curation Tools For Brands
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Content Marketing & Content Curation Tools For Brands
Content curation and content marketing at large help brands engage customers through fresh, rich and relevant content
Curated by Therese Torris
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Yahoo buys fashion shopping curation site Polyvore

Yahoo buys fashion shopping curation site Polyvore | Content Marketing & Content Curation Tools For Brands | Scoop.it

Yahoo Inc. YHOO, -2.00% Chief Executive Marissa Mayer's acquisition spree shows no signs of abating. Friday afternoon, the company announced the acquisition of Polyvore, a fashion commerce site powered by community members that create image collages to put together outfits and interior design plans.

Therese Torris's insight:

Apparently, Yahoo! persists in its content strategy

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Is Polyvore THE successful social shopping curation site?

Is Polyvore THE successful social shopping curation site? | Content Marketing & Content Curation Tools For Brands | Scoop.it

TechCrunch: Polyvore, the interactive fashion and style website that lets people create collages of apparel and accessories using images from any online store, has had solid growth since it first came on the scene back in 2007...

 

Therese's comment: Polyvore has pioneered social shopping curation. Unlike competitors ShopStyle, The Fancy and Fab.com, it still seems to have quite an active community of shoppers who pick items, like others' and comment on them.

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