Offline to Online Curation: Digimarc’s “Print-to-Pin” Solution in the Cosmopolitan | Content Marketing & Content Curation Tools For Brands |

Digimarc Corporation today announced that the company’s new Print-to PinSM solution will be featured in two top women’s magazines, Cosmopolitan and Redbook, both published by Hearst Magazines...


From The Digimarc's Web site : "Using Digimarc Discover technology, your publication can digitally watermark images, branded mobile response codes, or text areas to provide the direct link from print to the pinned image or pinboard on Pinterest. Only the image you decide to pin to your Pinterest page can be re-pinned by your readers; thereby, giving you complete control of the entire experience."


Comment: Great example of offline to online (O2O) integration !