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Content Curation Tools For Brands
Content curation, shopping curation, news curation and social curation tools help brands engage customers through fresh, rich and relevant content
Curated by Therese Torris
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Escape Google With These 12 Search Engine Alternatives

Escape Google With These 12 Search Engine Alternatives | Content Curation Tools For Brands | Scoop.it

Google isn't the only game in town and isn't even the best alternative for many specific search tasks and needs. Here's how to escape Google's grip with Bing, Blekko, BuzzSumo, DuckDuckGo, SocialMention, Quantcast, Topsy, Wolfram|Alpha, and more.

 

As concerns over the de facto monopoly status of Google continue to grow, I'm reminded of the great philosopher Herman Cain and his infamous line  "blame yourself". As long as "Google" is a generic phrase for Internet search, their dominant position is assured. That said, you can do something about it.There are plenty of Google alternatives and many of these players offer a bettersearch experience, depending on your needs. Here are 12 alternatives to escape your reliance on Google for all things search...


Via Jeff Domansky
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Olga Senognoeva's curator insight, May 6, 2014 3:51 AM

Список поисковых инструментов, альтернативных Google.

Если ссылка не открывается - обратите внимание на перечисление поисковиков в первом абзаце поста.

wanderingsalsero's curator insight, May 6, 2014 8:06 PM

The author is right:  as long as we continue to think that Google is "THE" internet search engine....we can't complain about how Google treats us.  I need to look into these alternatives too.

Gonzalo Moreno's curator insight, May 8, 2014 2:51 PM

Hay vida más allá de Google...

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The Future of Search May Not Be About Google: It's You In The End Who Will Decide

The Future of Search May Not Be About Google: It's You In The End Who Will Decide | Content Curation Tools For Brands | Scoop.it
There is a evil side of Google which revealed itself in the Filter Bubble, invasion of privacy, the lack of transparency, in the monopoly induction of behavior and especially in what is happening in the search environment.

Via Robin Good
Therese Torris's insight:

Google dependency -- which is particularly strong in Europe where Google has a 90%+ share of the search market - is  a Faustien pact : we enjoy and love the smart free services until we realize that we're locked in and it's pay up time !

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Stephen Dale's curator insight, January 13, 2014 5:58 AM

People who use Google are given the impression that they are interacting with the data out there, but they are actually interacting with Google and its view of the world.

 

"They are prediction engines that constantly refine a theory about who you are and what you are going to do or want next. Together, they create an universe of data for each one of us."

"In a 2010 paper published in the Scientific American journal, Tim Berners-Lee warned about companies developing ever more “closed” products and “data islands”.

"Morville, in his book Search Patterns, says that the first and second results receive 80% of attention. The vertical approach suggests to the user the idea of a single result that fully answers the question, enclosing possibilities and preventing alternative realization."


Or in other words, is our acceptance of what we see in search results eroding our ability (or willingness) to consider alternatives and employ critical thinking?

Lucy Beaton's curator insight, January 16, 2014 8:21 PM

This is alarming.  We, as Teacher Librarians, need to be aware of the ramifications of this.

Mrs. Dilling's curator insight, February 13, 2014 11:52 AM

My favorite statement, "we must always be aware and well informed about the intentions of companies, and never stop having multiple options for any service."

 

This article was an eye opener for me. I had never questioned Google before.

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Google's patent application shows how its rankings (try to) favor larger incumbent original news publishers

Google's patent application shows how its rankings (try to) favor larger incumbent original news publishers | Content Curation Tools For Brands | Scoop.it

[...]

The first three metrics refer to “the number of articles produced … during a given time period, an average length of an article [and] the importance of coverage from the news source.” These favor large publishers, but they select for originality and focus as well. 

 

Google is actually “counting the number of original sentences”

[...] The “breaking news score” is a metric of how quickly a publisher jumps on a story.

[...] The next three factors, usage patterns, human opinion and circulation statistics, are different ways of assessing popularity.

 

[...] In a further nod to “legacy media,” metrics eight and nine measure the number of individual bylines associated with a news source as well as the number of news bureaus. Unclear how much this will affect head counts at large publishers.

What do you think?

 

[...]

 

Therese Torris's insight:

These conclusions are more straightforward thant the original Monday Note on the topic which concluded : "A closer look at Google’s patent for its news retrieval algorithm reveals a greater than expected emphasis on quality over quantity."

direct link to the February 24 Monday Note on this topic by Frederic Filloux from Les Echos

http://www.mondaynote.com/2013/02/24/google-news-the-secret-sauce/

 

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Monica S Mcfeeters's curator insight, May 21, 2013 11:06 AM

Did you ever wonder how Google decides who to put at the top of the list? Here is a bit of insight about that.

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Why and How Google Killed the Long Tail of Search Keywords [INFOGRAPHIC] [MUST READ]

Why and How Google Killed the Long Tail of Search Keywords [INFOGRAPHIC] [MUST READ] | Content Curation Tools For Brands | Scoop.it

Via C-Marketing
Therese Torris's insight:

Impacts every author and content creator

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Therese Torris's comment, March 18, 2013 9:29 AM
@laura goog for you. There aren't many of those around now ;-)
Therese Torris's comment, March 18, 2013 9:30 AM
@laura I meant "good for you", Can you see now how far Google intox goes? lol
Deb Nystrom, REVELN's comment, March 18, 2013 2:36 PM
Hah!
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What to do when Google uses privacy protection to hide 30% to 40% of all search data

What to do when Google uses privacy protection to hide 30% to 40% of all search data | Content Curation Tools For Brands | Scoop.it

Forbes: Guest post written by Pete Sheinbaum Pete Sheinbaum is CEO of LinkSmart, and the former CEO of DailyCandy.

[...] in 2011 ... Google rolled out a consumer privacy update which discontinued access to keyword information and website analytics packages. According to a recent study by digital marketing software company Optify, more than 57 percent of websites run Google Analytics, accounting for about 30 percent of all searches and nearly 40 percent for B2B sites. What does this mean? ...

Therese Torris's insight:

Excellent guest post about what it means not to have acccess to 30%-40% of all search data (could be much more in Europe where Google's share of search is 90+% and not 60+% as in the US) and what firms can do about it.

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Google Gives Big Content an Olive Branch in Search Algorithm Change - Wired.com

Google Gives Big Content an Olive Branch in Search Algorithm Change  - Wired.com | Content Curation Tools For Brands | Scoop.it

Therese's comment: Google is altering its search algorithm to lower search rankings of sites that are subject to copyright infringement notices. This article claims that Google is not following users'interest anymore, but rather its business interest by trying to appease big contentplayers such as US TV networks which have refused to air on Google TV.

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Google's Death Greatly Exagerated: Google Search Still Growing

Google's Death Greatly Exagerated: Google Search Still Growing | Content Curation Tools For Brands | Scoop.it

Google is still growing. Searches continue to rise on a year over year basis. We spend so much time thinking about the growth of social companies like Facebook, Twitter, and Pinterest, it's easy to forget Google is still getting more and more queries.

***** One of my 5 secret trends for 2012 is Google's resurgence. Marty

 

TT's comment: Google was never gone ! For all the good things about new discovery tools like content curation, as discovery tools multiply and content inflates, we need search more than ever. There isn't a single firm worldwide which can compete with Google in search. We're talking here both about quantity and quality: Bing does not even crawl a fifth of Google's pages and in terms of relevance only Google delivers decent longtail searches...

 


Via Philippe J DEWOST, Martin (Marty) Smith
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Is Social the new SEO? Or when “Curation comes up when Search stops working”

Is Social the new SEO? Or when “Curation comes up when Search stops working” | Content Curation Tools For Brands | Scoop.it

“With new changes that offer personalized search results — most of which are being taken from its own Google+ social network — Google has just made social connections and links the new search-engine optimization strategy” Interesting analysis by...

 

Comment: I agree 100% with the statement "Curation comes up when search stops working". This post on the Scoop.it blog is based on an earlier article by Matthew Ingram in Gigaom http://gigaom.com/2012/01/12/media-memo-google-just-upped-the-ante-on-being-social/

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Google Moves In On Publishing, Launches Global Exchange With Time Inc. To Merge Ad Sales In The U.S. And UK

Google Moves In On Publishing, Launches Global Exchange With Time Inc. To Merge Ad Sales In The U.S. And UK | Content Curation Tools For Brands | Scoop.it
A big move today for Google in its bid to play a larger role in how publishers sell online advertising. Today it has announced the launch of the Time Inc...
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Google extends its automated news curation with Google Living Stories

Living Stories provide a new, experimental way to consume news, developed by a partnership between Google, the New York Times, and the Washington Post. In Li...

Via Robin Good
Therese Torris's insight:

Google extends strengthens its grip on news. Goog luck to small players!

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Robin Good's curator insight, November 26, 2013 10:46 AM


Google Living Stories is an experimental project by Google that showcased (over a brief period between 2009 and 2010) how technology could be used effectively to provide a new, richer and more effective way to organize, serve and present news stories online.


In the Living Stories model, each story is a stream that is continuously updated over time with new updates, additional stories, images, and other multimedia resources that are published over time. 


These are organized on the page in a way that provides maximum accessibility to the reader, allowing him to skim, explore, filter or dig in depth into any category or specific item.


Nonetheless abandoned by Google, Living Stories remains a very inspiring example of how automated news aggregation and manual curation, both required in heavy doses to achieve this type of results, could provide a truly innovative mode of producing and offering access to news information.

The greatest news of all is that Google has left the model, examples and infrastructure for using and improving upon it available to everyone for free.


"The Living Stories code is available as open-source for anyone to use on their own sites at: http://code.google.com/p/living-stories/


Must see. 9/10

Free to study, use and adopt.



More info and examples: http://livingstories.googlelabs.com/ 


WordPress plugin: https://code.google.com/p/living-stories/wiki/WordpressInstallation 










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Is Google the Killer of Newspaper Print Ad Sales?

Is Google the Killer of Newspaper Print Ad Sales? | Content Curation Tools For Brands | Scoop.it
The U.S. newspaper industry has lost more than $40 billion in ad revenue in the past decade — over half of that in the last four years alone — and Google’s ad revenues are now more than twice what the industry pulls in.

Via Robin Good
Therese Torris's insight:

Not alone, but clearly yes. The question for now and the future is rather : is Google the Killer of digital ad sales, isn't it?

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jalp Internet Consulting Services's comment, April 19, 2013 7:25 AM
Google transformed advs and made them accesible to SME's. So low budget marketing departments can act more easily, even if they run their campain through agances.
Guillaume Decugis's comment, April 22, 2013 11:33 AM
@Jalp: good point and an essential reason that drove this change. Not just attention but lowering the barrier to entry. Thanks!
Kitty A. Smith's comment, May 6, 2013 2:37 PM
People are always looking to place fault. Things change when something better comes along. Just because newspapers were first doesn't mean they are best. Tobacco knows time is limited, that would explain why they bought Kraft Foods!
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Was Your Website Punished By A Panda or A Penguin? Know In Less Than 1 Minute [TY @RobinGood]

Was Your Website Punished By A Panda or A Penguin? Know In Less Than 1 Minute [TY @RobinGood] | Content Curation Tools For Brands | Scoop.it
Has your organic website traffic been affected by Google's algorithm updates? Use the Panguin tool to merge Google's updates with your traffic data to find out.

Via Robin Good, Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, January 24, 2013 1:12 PM

Wow, how cool is this mashup? 

I was a little worried about firing this tool at our stack so I aimed it at my blog and what a relevation. The simple stuff is always the most helpful and this is BEYOND helpful in explaining if your website has gained or lost thanks to Google's Zoo (Panda and Penguin algorithm updates). 

The image above is for ScentTrail Marketing, my marketing blog. 

Kudos, as always to Robin Good. Robin (@RobinGood) is a MUST FOLLOW.  

Adam Atodl's curator insight, January 24, 2013 2:19 PM

Panguin is a simple online tool that overlays Google's Panda and Penguin undates on your Analytics data so that you can see at a glance how your visitor stats were affected.

Neil Ferree's comment, January 26, 2013 4:57 PM
You done good Martin • my graph showed a major 35 day lull in traffic and the 100 recover • couldn't determine what content or links or social shares Panguin used to impact my SERPs?
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Google's algorithmic approach challenged by social curation?

Google's algorithmic approach challenged by social curation? | Content Curation Tools For Brands | Scoop.it

GdeCugis: Interesting take by Hamish McKenzie on Pandodaily. In his opinion, the reason Media Publishers feel bold enough to attack Google and feel entitled to have a revenue share is that Google News is a declining service.

 

He lists Mobile Agregation but also Human Curation as two trends that make its algorithmic filtering less relevant. 

 

So interestingly, while many have attributed to Google's own algorithm changes the demise of services like Wikio, it seems that now Google's own algorithmic approach is challenged by social curation.


Via Giuseppe Mauriello, Guillaume Decugis
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Google says It will rank sites with copyright infringement notices lower

Google says It will rank sites with copyright infringement notices lower | Content Curation Tools For Brands | Scoop.it

Google has announced a new update to its search algorithm:

"We aim to provide a great experience for our users and have developed over 200 signals to ensure our search algorithms deliver the best possible results. Starting next week, we will begin taking into account a new signal in our rankings: the number of valid copyright removal notices we receive for any given site. Sites with high numbers of removal notices may appear lower in our results. This ranking change should help users find legitimate, quality sources of content more easily"


Direct link to Google'Inside Search announcement:
http://insidesearch.blogspot.com/2012/08/an-update-to-our-search-algorithms.html

Therese's comment: I wonder how this will affect social curation platforms whose users do not always respect copyright and which consequently might be the object of repeated copyright infringement complaints to Google.

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Google M&A Chief: Pinterest Is 'Extraordinary,' Could Solve One Of Our Biggest Problems

Google M&A Chief: Pinterest Is 'Extraordinary,' Could Solve One Of Our Biggest Problems | Content Curation Tools For Brands | Scoop.it
Quite the endorsement....
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Google Fresh Makes Fresh Content—and Content Curation—Even More Important in SEO - Content Curation Marketing

Google Fresh Makes Fresh Content—and Content Curation—Even More Important in SEO - Content Curation Marketing | Content Curation Tools For Brands | Scoop.it

"Google Fresh Makes Fresh Content—and Content Curation—Even More Important in SEO (Google Fresh Makes Fresh Content—and Content Curation—Even More Important in SEO http://t.co/3Tu7SRmm..."

 

Comment: explains how Google's latest ranking algorithm update -- Google Fresh -- favors fresh content, hence content curation to deliver this fresh content.

 

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