Content Marketing & Content Curation Tools For Brands
20.2K views | +4 today
Follow
Content Marketing & Content Curation Tools For Brands
Content curation and content marketing at large help brands engage customers through fresh, rich and relevant content
Curated by Therese Torris
Your new post is loading...
Your new post is loading...
Rescooped by Therese Torris from Content Curation World
Scoop.it!

Human-Curated Search and Data-Driven Comparisons: FindTheBest

Human-Curated Search and Data-Driven Comparisons: FindTheBest | Content Marketing & Content Curation Tools For Brands | Scoop.it

Robin Good: FindTheBest is a good example of an emerging wave of alternatives search engines, not based exclusively on algorithms but also on curated human selection and review. 


"...it is a hybrid search engine — a combination of data-sifting algorithms and human curators.


The humans define the categories, design how information is presented and determine what ingredients of comparison — or attributes — are most meaningful to users."

(Source: NYTimes Blogs)


Via Robin Good
more...
No comment yet.
Scooped by Therese Torris
Scoop.it!

DoubleClick co-founder targets publishers with content curation for commerce service comparisons

DoubleClick co-founder targets publishers with content curation for commerce service comparisons | Content Marketing & Content Curation Tools For Brands | Scoop.it

In the mid-1990s, DoubleClick co-founder and CEO Kevin O’Connor developed a platform for data-driven advertising. With his latest startup, FindTheBest, he’s aiming to do the same thing for content...

more...
No comment yet.