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Content Curation Tools For Brands
Content curation, shopping curation, news curation and social curation tools help brands engage customers through fresh, rich and relevant content
Curated by Therese Torris
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Tumblr splits its successful Fashion into more specialized verticals and partners with Burberry

Tumblr splits its successful Fashion into more specialized verticals and partners with Burberry | Content Curation Tools For Brands | Scoop.it

"Tumblr has launched a new Spotlight section, its 56th, to highlight blogs dedicated to street style photography."

 

Therese's comment:  Tumblr seems well on its way to shopping content curation. I love Tumblr for content marketing because it's so rich in content - as opposed to Pinterest where product descriptions are so often limited to onomatopoeia like "Wow!"  and "luv it"

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Curate Your Closet: 5 Fashion Curation Apps To Organize Your Wardrobe

Curate Your Closet: 5 Fashion Curation Apps To Organize Your Wardrobe | Content Curation Tools For Brands | Scoop.it

Robin Good: Here are five fashion curation apps that can help you to create a visua inventory of your wardrobe, while helping you find new "combinations" and new cool products you want to buy.

 

The five apps covered are:

Pose (free) Cloth (free - limited time) Netrobe (free) StyleBook ($3.99) TouchCloset ($9.99)

N.B.: Outside of Cloth which has also an Android verison, these are all iPhone/iOS apps.

Interesting. Resourceful. 8/10
Full article: http://mashable.com/2012/07/13/closet-management-apps/#view_as_one_page-gallery_box6477


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Curated Commerce: How Curation is Transforming The Fashion Industry

Curated Commerce: How Curation is Transforming The Fashion Industry | Content Curation Tools For Brands | Scoop.it

Robin Good [Shortened and altered]: Well researched and resourceful article by Amalia Agathou on shopping curation by experts or by the shoppers' communit are part of the key trends and technologies that are transforming the fashion industry.

 

"Curated commerce: A growing number of fashion sites at the affordable end of the market work with influential bloggers, stylists and celebrities to sell products via e-shops with an editorial feel."

[...] London-based Stylistpick, offers consumers a “personalized showroom” full of products selected by well-known stylists. [...]  #MyMix for eBay in the UK and Germany is curated by The eBay Style Collective a group of fashion bloggers, stylists and eBay fanatics. [...]  Yoox  [...]

ASOS finder is curated by its own community. ...

Direct link: http://thenextweb.com/insider/2012/06/30/6-hot-digital-trends-transforming-the-fashion-industry/

 

 

 

 


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