Therese's comment: Good range of tools. Succinct and accurate definition. Infography could be somewhat older, though.
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Create vs. curate? They aren't mutually exclusive. Tailor your role as content strategist to be one part creator and one part curator.
Therese's comment: excellent analysis of the reasons why marketers should curate content (or not); presentation of best practices and review of the following tools: Curata, CurationSoft, Paper.li, Scoop.it, Storify
[...] your content will have a greater chance of going viral when using curation tactics. The advantage of content curation when it comes to short-tail keywords is that it expedites your rankings.For example, I created something on “Marketing” and “Twitter,” and it was already on page one when I went back to go check the next day! Not only do the short-tail keywords rank well in a short time period, but the longs-tail keywords do just as well. [...]
- Pearl Trees
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Comment: Very cheap. Makes CurationSoft looking like a spam generation engine
"Here are some great content curation tools. FREE Content Curation Tools: Zemanta - Available as a Wordpress plugin. Always seems to show me extremely..."
Summary: Using content curation tools like Scoop.it and Pinterest and watching other curation tools sprout like wild mushrooms, I concluded that content curation may not meet my personal expectations but that it should help brands be more visible and engage their customers online :
- Content curation does help content discovery
- Social content curation fosters customer engagement
- Corporate curation tools help create a competitive advantage.
- But content curation is no panacea for failing content creation