Content Marketing & Content Curation Tools For Brands
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Content Marketing & Content Curation Tools For Brands
Content curation and content marketing at large help brands engage customers through fresh, rich and relevant content
Curated by Therese Torris
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Does ethical content curation exist? A data-driven answer

Does ethical content curation exist? A data-driven answer | Content Marketing & Content Curation Tools For Brands | Scoop.it
We’ve been asked "how ethical is content curation?" so many times we decided to dig deep to give you a data answer: ethical content curation exists.
Therese Torris's insight:
Important topic. Glad to see Scoop.it tackling it headon!
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Is Branded Content Protected By Fair Use?

Is Branded Content Protected By Fair Use? | Content Marketing & Content Curation Tools For Brands | Scoop.it

Contently : How protected is branded content? If a brand maintains a lightly branded news site, is it protected by Fair Use Doctrine, which allows for legal excerpting of copyright materials as long as the use falls within a few parameters, like parody, research, and news reporting? What if it hires real journalists, and acts in every way like an independent media entity, including selling ad space? ...

Therese Torris's insight:

Good questions. No answers yet.

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Sloppy attribution, over-aggregation or plagiarism? Where do you draw the line?

Sloppy attribution, over-aggregation or plagiarism? Where do you draw the line? | Content Marketing & Content Curation Tools For Brands | Scoop.it
The controversy over writer Nate Thayer’s failure to credit his sources, which some alleged amounted to plagiarism, is just part of an ongoing debate over how we use — and give credit for — information in a digital age.
Therese Torris's insight:

Great article by Matthew Ingram who raises a difficult question. In my opinion, attribution is rarely careful enough, because it causes extra work to look for the original source of an article or picture. A mistake, for example quoting the last curator as the author of a story, can easily happen. Picture sources are often not indicated.

 

Over-aggregation is a euphemism for shamelessly quoting such large chunks of an article that readers have no need any more to go to the source even if a link is prominently provided

 

There is a lot of over aggregation happening everywhere with, for example, journalists citing entire chunks of each other's interviews or analyses. Some curators are also culprits: Their quotes are way too long, also here on Scoop.it. To me good curation is about saying just enough so that the reader knows whether they want to read the curated piece. It's not about retelling the entire story, 

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Laura Brown's comment, March 19, 2013 9:19 PM
I over do it at times because I want to directly quote the source and yet I want to make sure there is enough information to lure people to click the link to read the source. It is a fine line between using too much and not having enough to get the point across.
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Traffic hijacking or referral? Business Insider vs. Digiday : curation in question

Traffic hijacking or referral? Business Insider vs. Digiday : curation in question | Content Marketing & Content Curation Tools For Brands | Scoop.it
Some call it aggregation, while others call it copyright infringement or even theft. In a recent Twitter debate sparked by a post on the topic, Digiday’s editor-in-chief and Business Insider founder Henry Blodget traded theories.
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Therese Torris's comment, February 7, 2013 3:35 AM
Good topic for debating !
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Pinterest sues Chinese 'serial cybersquatter'

Pinterest sues Chinese 'serial cybersquatter' | Content Marketing & Content Curation Tools For Brands | Scoop.it

Sick of a Chinese cybersquatter allegedly snatching dozens of domain names similar to Pinterest, the company files a lawsuit on charges of cyberpiracy, trademark infringement, and more.

 

Therese's comment: Pinterest feels the pain of IP infringement !

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Google says It will rank sites with copyright infringement notices lower

Google says It will rank sites with copyright infringement notices lower | Content Marketing & Content Curation Tools For Brands | Scoop.it

Google has announced a new update to its search algorithm:

"We aim to provide a great experience for our users and have developed over 200 signals to ensure our search algorithms deliver the best possible results. Starting next week, we will begin taking into account a new signal in our rankings: the number of valid copyright removal notices we receive for any given site. Sites with high numbers of removal notices may appear lower in our results. This ranking change should help users find legitimate, quality sources of content more easily"


Direct link to Google'Inside Search announcement:
http://insidesearch.blogspot.com/2012/08/an-update-to-our-search-algorithms.html

Therese's comment: I wonder how this will affect social curation platforms whose users do not always respect copyright and which consequently might be the object of repeated copyright infringement complaints to Google.

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Rise Of The Dark Side Of Content Curators. Or, Stealing People's ...

Rise Of The Dark Side Of Content Curators. Or, Stealing People's ... | Content Marketing & Content Curation Tools For Brands | Scoop.it
Also, I will admit that content curation is a good thing for the most part, and that sharing approved content, infographics, and business practices is GREAT for gaining customer's trust and establishing your business as a source ...
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Scribit Turns Content Sharing into Marketing with New Platform

Scribit Turns Content Sharing into Marketing with New Platform | Content Marketing & Content Curation Tools For Brands | Scoop.it

Using content rich partnerships as the draw, content marketing platform maker Scribit is looking to change the search, web site hop, skip and jump game from one site to another by creating a content repository right on their branded sites, including those in key digital landing locales like Facebook, LinkedIn and Twitter.

 

Comment: The idea is to pay for the rights to keep curated content on your site as oppoed to sending trafic to the original source

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Pinterest: We're Not Going To Be Sued Into Oblivion, And Here's Why

Pinterest: We're Not Going To Be Sued Into Oblivion, And Here's Why | Content Marketing & Content Curation Tools For Brands | Scoop.it

Pinterest does not believe it infringes on copyright law and is protected under the Digital Millennium Copyright Act

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Everything Pinterest and Tumblr Users Need To Know About Copyright Law

Everything Pinterest and Tumblr Users Need To Know About Copyright Law | Content Marketing & Content Curation Tools For Brands | Scoop.it
It's hard to write a story or post about Pinterest and copyright law without at least one reader leaving a comment along the lines of "What about Tumblr?
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Is Content Curation Stealing or a Shrewd B2B Marketing Practice? | Business 2 Community via Curationtraffic

Is Content Curation Stealing or a Shrewd B2B Marketing Practice? | Business 2 Community via Curationtraffic | Content Marketing & Content Curation Tools For Brands | Scoop.it

Andrew Hunt interviews two experts about how they go about curation so that it's not pure content stealing.

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Growing Up: Pinterest provides a "no pin" code to site owners who don't want to be curated

Growing Up: Pinterest provides a "no pin" code to site owners who don't want to be curated | Content Marketing & Content Curation Tools For Brands | Scoop.it

Summary: Pinterest blog expresses their intention to respect the decision of copyright owners to block Pinterest curation. These can add "no pin" piece of code that will block the automatied clipping.

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Feds Seize Hundreds Of Copyright infringing web sites

Feds Seize Hundreds Of Copyright infringing web sites | Content Marketing & Content Curation Tools For Brands | Scoop.it

Federal prosecutors today announced the seizure of 16 websites that offered live streaming of sporting events and 291 others that sold counterfeit sports merchandise...Prosecutors timed the seizures to coincide with a major marketing event, Superbowl XLVI.

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Are You Pirating Content and Don't Know It? 5 Ways to Avoid Pirating Content

Are You Pirating Content and Don't Know It? 5 Ways to Avoid Pirating Content | Content Marketing & Content Curation Tools For Brands | Scoop.it
5 Ways to Avoid Pirating Content Huffington Post The good news is that well-executed content curation -- where you find and share third-party content but add your own spin -- is very different from piracy.
Therese Torris's insight:
Good to see content curation is enough of a buzz word to make it to the huffington post!
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Curation tool Percolate partners with Getty Images to source royalty-free pictures and with Aviary to edit them

Curation tool Percolate partners with Getty Images to source royalty-free pictures and with Aviary to edit them | Content Marketing & Content Curation Tools For Brands | Scoop.it
Percolate, a startup that helps clients create and share content, is taking a big step in what co-founder James Gross calls the company's "visual strategy."

Obviously, images are a big part of what businesses want to share on social media.
Therese Torris's insight:

"Percolate customers now have access to a broader library of photos, a library where they don’t have to worry about whether or not they have the rights to use the images (because they already know the answer is yes)."

 

Partnership will extend to LinkedIn

Could be very powerful

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Best practices and examples of fair use in content curation

Best practices and examples of fair use in content curation | Content Marketing & Content Curation Tools For Brands | Scoop.it

Author: Pawan deshpande of Curata


Via Robin Good
Therese Torris's insight:

Excellent guidelines. Appeals to common sense, respect for authors and fairness to them. Unfortunately, the concept of "fair use" has no legal equivalent in countries like France....

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Andreas Kuswara's curator insight, February 27, 2013 11:09 PM

with the increase in mash-up content, the issues of IP such as this would need our attention and commonsense.

Media&Learning's curator insight, February 28, 2013 3:40 AM

Features, best practices, copyright, use and examples of content curation. Basically everything it is useful to know about content curation. Plenty of useful information.

Original scoop by Robin Good,

Author: Pawan Deshpande of Curata

Full guide: http://www.contentcurationmarketing.com/content-curation-copyright-ethics-fair-use

Mary Dawson's curator insight, June 21, 2013 11:39 AM

I am very aware of the fact that I am using a digital curation site to highlight external resources about images and Copyright and therefore it seems sensible to highlight some of the pitfalls of this approach.  I note that the Scoop.it example does not come out of this too well!

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French Publishers Want In On German Plan To Force Everyone To Pay To Link To News

French Publishers Want In On German Plan To Force Everyone To Pay To Link To News | Content Marketing & Content Curation Tools For Brands | Scoop.it

This is an interesting though worrying follow-up to the German issue Chuck also kindly suggested to me. Luckily, when reading the original news, it seems this initiative doesn't have much substance. I'd be surprised to see that go through as the Right to Quote is an essential element of European copyright law and pretty much equivalent to Fair Use here in the US. 

 

Where the problem becomes more complex is that that none of the Internet Content giants - Google in the first place but also Amazon or Apple - end up paying any serious taxes in Europe which makes a lot of people angry. Advertising revenue on Google Search doesn't bring much to any European countries. Amazon Kindle eBook sales? Apple's iTunes songs? No VAT for France nor Germany. 

 

As US Internet giants use loopholes of the EU to avoid paying any significant taxes while they generate significant revenue from European consumers, some lawmakers could be tempted to consider these dangerous remedies that would hurt freedom of speech and the Internet model.


Via Guillaume Decugis
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Guillaume Decugis's comment, September 11, 2012 12:42 PM
For those of you speaking French (or using Google Translate), here's an interesting article from LeFigaro.fr (*) that also ties this request with the tax loophole problem I mentioned: http://bit.ly/NkRIyt

¨by the way one of the supporters of that project...
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Google Gives Big Content an Olive Branch in Search Algorithm Change - Wired.com

Google Gives Big Content an Olive Branch in Search Algorithm Change  - Wired.com | Content Marketing & Content Curation Tools For Brands | Scoop.it

Therese's comment: Google is altering its search algorithm to lower search rankings of sites that are subject to copyright infringement notices. This article claims that Google is not following users'interest anymore, but rather its business interest by trying to appease big contentplayers such as US TV networks which have refused to air on Google TV.

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In Germany, Proposed Licensing For Newspaper Snippets Could Threaten Users Of Blogs, Facebook And Twitter

In Germany, Proposed Licensing For Newspaper Snippets Could Threaten Users Of Blogs, Facebook And Twitter | Content Marketing & Content Curation Tools For Brands | Scoop.it

This was suggested to me by Chuck Sherwood (thanks!) and reading it from Silicon Valley, it's both fascinating and somehow saddening:

 

"A few months ago we wrote about a really bad idea that was being floated in Germany: making companies like Google pay for the use of news snippets in services such as Google News. Unfortunately, that idea has now been turned into a concrete proposal for a new law; remarkably, it is even worse than the original plans."

 

It looks like after SOPA, the fight is not over between partisans of an open internet and declinging industries looking at tighter copyright enforcement as a solution to their lack of innocation.

 

My previous business was in the digital music industry and I understand the case against free copy of everything. I would argue that Spotify is a much better way to fight piracy than SOPA but I can understand why full length copying of copyrighted material is hard to accept for content creators.

 

This time however, the case of newspapers involved in that proposition seems tough to argue: Fair Use and the Right to Quote have long been copyright exceptions that existed long before the Internet. Both in the US and Europe. We need them simply because knowlegde works this way: you build on top of the existing by referring to it. 

 

What these (minority of?) newspapers fail to see is that if their news are only valuable from the snippets or their titles, they're pretty worthless. The Media & Publishing industry have to adapt and in particular emphasize the role of Curation by giving context, analysis and meaning. There's a winning model for Media in the future. But I'm certain it doesn't involve litigation and protective lawmaking.


Via Guillaume Decugis
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Europe’s digital chief hopes France can liberalise digital copyright

Europe’s digital chief hopes France can liberalise digital copyright | Content Marketing & Content Curation Tools For Brands | Scoop.it
The lawmaker leading Europe’s digital agenda initiatives is hoping France can liberalise its digital copyright regime, after introducing a policy to warn and disconnect illegal content downloaders.
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Pinterest Will Make It Easier To Report Copyright Violations

Pinterest Will Make It Easier To Report Copyright Violations | Content Marketing & Content Curation Tools For Brands | Scoop.it
Bowing to pressure about how its uses content users post to its site, Pinterest announced changes to its service terms Saturday. Pinterest said the new terms are easier to understand and were developed with feedback from users.
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Pinterest, copyright and what you should know - Australian Macworld

Pinterest, copyright and what you should know - Australian Macworld | Content Marketing & Content Curation Tools For Brands | Scoop.it

Content-sharing site Pinterest has been surging in popularity. The bigger it gets, the more responsibility it has to ensure that copyrighted content doesn't show up on its site.

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Flickr vs. Pinterest: Flickr Users Can Now Implement Pinterest Opt-Out

Flickr vs. Pinterest: Flickr Users Can Now Implement Pinterest Opt-Out | Content Marketing & Content Curation Tools For Brands | Scoop.it
Users on the Yahoo-owned photo social network Flickr can now block Pinterest aficionados from tacking Flickr pictures onto their beloved online image boards.
Flickr users can block pinning by changing a “Yes” to a “No” in user Privacy Settings.
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Content Curation and the end of Intellectual Property | Copyright compliance

Content Curation and the end of Intellectual Property | Copyright compliance | Content Marketing & Content Curation Tools For Brands | Scoop.it

Very interesting paper on the balance between copyright protection and disseminating information.

 

Direct link to Allen Partridge's post: http://blogs.adobe.com/captivate/2012/02/content-curation-and-the-end-of-intellectual-property.html

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Content Curation and the end of Intellectual Property

Content Curation and the end of Intellectual Property | Content Marketing & Content Curation Tools For Brands | Scoop.it

Comment: Some of us are still thinking !!!! This is a longform, somewhat philosophical post on content curation, copyright and authoring. Definitely recommended reading.

 

UPDATE: I found (and scooped) this post on content curation and IP published on February 20 2012 by Allen Partridge from Adobe who is its rightful author. See http://blogs.adobe.com/captivate/2012/02/content-curation-and-the-end-of-intellectual-property.html. It is very paradoxical, to say the least, to publish an entire post on content curation and IP without attributing it to its rightful IP holder.

 

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