Content Marketing & Content Curation Tools For Brands
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Content Marketing & Content Curation Tools For Brands
Content curation and content marketing at large help brands engage customers through fresh, rich and relevant content
Curated by Therese Torris
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Social eCommerce curation site Lockerz rewards users for clipping deals

Social eCommerce curation site Lockerz rewards users for clipping deals | Content Marketing & Content Curation Tools For Brands | Scoop.it

From the original Venturebeat article: "The company allows users to curate “decals,” .... or the equivalent of a Pinterest Pin, on its website. Those decals can be categorized into groups such as makeup, clothing, and gadgets to be shared around Lockerz and other social networks. The incentive to share these decals is to get points. These points are similar to an arcade ticket. The more you earn, the bigger the prize you can buy at the gift shop... You earn points for each “grab” you get — a grab is when someone shares content you’ve assembled into your Locker."

 

http://venturebeat.com/2012/02/15/lockerz-pinterest/

 

Comment: I'm quite skeptical of user-generated content biased by financial rewards. Has any such model ever worked? Not to my knowledge.

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Overview | Dashter

Overview | Dashter | Content Marketing & Content Curation Tools For Brands | Scoop.it
Content curation is also central to Dashter. Our exclusive in-line content curation platform is the state-of-the-art in collecting, organizing, and creating fresh content on your site from existing tweets.
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What Yelp's IPO Means About The Future Of Crowdsourced Media

What Yelp's IPO Means About The Future Of Crowdsourced Media | Content Marketing & Content Curation Tools For Brands | Scoop.it

"Yelp announced pricing of its planned IPO, with plans to sell 7.15 million shares at $12 to $14 a share... The key is that Yelp has shown there is money to be made out of building and growing a community of users who wish to share information with likeminded others."

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4 Content Curation Tools for Faster News Discovery

4 Content Curation Tools for Faster News Discovery | Content Marketing & Content Curation Tools For Brands | Scoop.it

"The Internet is brimming with newish content curation tools -- search tools that make finding "buried treasure" content easier, more fruitful, and less time-consuming. These exciting search tools are useful for other purposes, too."

 

Comment:  I like this post because it's pointing out search curation tools: Topsy, Search-Cube, Feedsquares that are less often discussed. 

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Pinterest Is Not “Playing Dumb” About Making Money

Pinterest Is Not “Playing Dumb” About Making Money | Content Marketing & Content Curation Tools For Brands | Scoop.it
It seems like everyone’s discovered Pinterest this week!
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Book Discovery: How Many 'Touchpoints' To Purchase?

Book Discovery: How Many 'Touchpoints' To Purchase? | Content Marketing & Content Curation Tools For Brands | Scoop.it

"Goodreads defines discovery as “all the touchpoints in the mind of the consumer it takes them to decide to purchase and read a book.” That can be conversations, e-mails, tweets, Facebook posts, IMs, blog posts, pins, comments and so on. And Goodreads says it takes about six to twelve touchpoints in the mind of the consumer
to get to a purchase."

 

Comment: Content curation is one of the main touchpoints of content discovery. Books discovery is a great instance of how difficult it's become to help users discover new content. There is just too much content out there for consumers to spontaneously search for it. See my take on "Content Inflation"  http://return-on-clicks.com/index.php/2011/08/facing-content-inflation/

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Dashboard Dash by Parse.ly Predicts Trending Content for Online Publishers

Dashboard Dash by Parse.ly Predicts Trending Content for Online Publishers | Content Marketing & Content Curation Tools For Brands | Scoop.it

New York startup Parse.ly created Dash as a premier analytics tool for big online publishers who want to know how readers are engaging.

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How Tumblr went from wee to webscale 500 page views per day -- Giga om

How Tumblr went from wee to webscale 500 page views per day -- Giga om | Content Marketing & Content Curation Tools For Brands | Scoop.it
Tumblr hits 500 million page views a day, deals with 40,000 requests per second and sends more than a terabyte of data into its Hadoop cluster. Here's how it went from nothing to a startup that needed to serve 15 billion page views a month.
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When is the social curation bubble going to burst?

When is the social curation bubble going to burst? | Content Marketing & Content Curation Tools For Brands | Scoop.it
French startup Pearltrees just scored another $6 million to help scale up its social curation service that helps people save, sort and share what they find on the web. But with dozens of services in play, is this a bubble waiting to pop?
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3 Reasons Why Pinterest, the Fastest Growing Site EVER, Could Be Huge for Banking

3 Reasons Why Pinterest, the Fastest Growing Site EVER, Could Be Huge for Banking | Content Marketing & Content Curation Tools For Brands | Scoop.it

This is part of a two-part exploration of the banking implications of Pinterest, the fastest-growing independent website in history.

 

Comment: Getting to know Pinterest is a MUST

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Pinterest: Is It A Facebook Or A Grokster?

Pinterest: Is It A Facebook Or A Grokster? | Content Marketing & Content Curation Tools For Brands | Scoop.it
Copyright clouds are gathering around Pinterest. And that could make the dreamy image site an unlikely successor to other innovators—from Grokster to the Beastie Boys—who walked a fine legal line between sharing and theft.
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Curation problem: Undated blog posts

Curation problem: Undated blog posts | Content Marketing & Content Curation Tools For Brands | Scoop.it

It may be an attempt to fool Google's screening for fresh content: I notice that many (more and more ?) blog posts are not dated. This is very annoying because the market for content curation and its tools change very fast. As a content curator, I need to know when an information was posted in order to appreciate its significance.   

 

Hence the not happy face!

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Which digital content curation tools/services leverage semantic web linked data principles?

By www.networkempire.com ..

 

Note: SEO linking point of view

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8 Ways to Find Great Social Media Content | Social Media Eaminer via Kurat

8 Ways to Find Great Social Media Content | Social Media Eaminer via Kurat | Content Marketing & Content Curation Tools For Brands | Scoop.it

Comment: Interesting view of the "finding content" part on social content curation through Google, Facebook, Twitter, Paper.li, Hootsuite, Alltop ...

 

  

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We're building a content curation marketplace | Crowdspoke

We're building a content curation marketplace | Crowdspoke | Content Marketing & Content Curation Tools For Brands | Scoop.it
We're building a content curation marketplace. From the very beginning, the goal of Crowdspoke– the reason Michael, Zach, and I started this company– was to solve a very (VERY) big problem: the information overload that is ...
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Intelligent Visual Bookmarking with Mind iT | Content Curation World

Intelligent Visual Bookmarking with Mind iT | Content Curation World | Content Marketing & Content Curation Tools For Brands | Scoop.it

"Mind IT is a free online graphical bookmark manager, uses mind map techniques for rapid bookmark management and access." 

 

Comment: On a personal note, I find this type of online visual tools like Mind IT and Pearltrees difficult to handle.

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10 Reasons Pinterest Booked 10 Million Visitors a Month So Fast - Forbes

10 Reasons Pinterest Booked 10 Million Visitors a Month So Fast - Forbes | Content Marketing & Content Curation Tools For Brands | Scoop.it

"Pinterest, the almost two-year-old social scrapbooking site, is on a tear. TechCrunch reported on Tuesday that Pintrest reached 11.7 million monthly active users."

 

Among the reasons: appeal to the Silicon Prairie, women in Iowa and Minnesota who were early adopters.

 

Is Pintrest part of your social media strategy. Please comment below


Via Kelly Lieberman, Jimi Paradise, Mike Ellsworth
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The U.S. Army Uses Pinterest? Sir, Yes Sir!

The U.S. Army Uses Pinterest? Sir, Yes Sir! | Content Marketing & Content Curation Tools For Brands | Scoop.it
Pinterest, the social image-sharing site that has exploded in popularity over the past few months, has found itself with a strange bedfellow: the U.S. Army.
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United States Patent Office Issues Broad Content Curation Patent

United States Patent Office Issues Broad Content Curation Patent | Content Marketing & Content Curation Tools For Brands | Scoop.it

Steven Rosenbaum, ... CEO of Magnify.net, said: "When we filed this patent application in 2007, we knew two things for certain; in a world of too-much content, curation would become king, and that consumers would gravitate to publishers who can create distinctive video experiences that embrace content from multiple sources across the web."

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Pinterest: Everything You Wanted to Know About 2012′s Hottest Startup [INFOGRAPHIC]

Pinterest: Everything You Wanted to Know About 2012′s Hottest Startup [INFOGRAPHIC] | Content Marketing & Content Curation Tools For Brands | Scoop.it

"Pinterest has emerged as the runaway social media hit of early 2012. You probably knew that already. But did you know the company just has 12 people? Or that 97% of Pinterest’s Facebook fans are women?"

 

Comment: More about Pinterest... Sorry, that's the trend...

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Sh*t Content Marketers Say - Hilarious video by Curata

"So, without further ado, we bring you “Sh*t Content Marketers Say Video.” We couldn’t help ourselves, some of these things just had to be said (what content marketer doesn’t need an intern?!"

 

http://youtu.be/XQiJ1w4ZAU4

 

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What the heck is an interest graph? Pearltrees raises $6.6M to show us

What the heck is an interest graph? Pearltrees raises $6.6M to show us | Content Marketing & Content Curation Tools For Brands | Scoop.it
Social curation startup Pearltrees has just sealed a deal for €5 million (around $6.6 million), all in the name of creating a better interest graph.

Much is being made in current social media ...
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Where The Ladies At? Pinterest. 2 Million Daily Facebook Users, 97% Of Fans Are Women

Where The Ladies At? Pinterest. 2 Million Daily Facebook Users, 97% Of Fans Are Women | Content Marketing & Content Curation Tools For Brands | Scoop.it
OMG. Pinterest now has over 10.4 million registered users, 9 million monthly Facebook-connected users, and 2 million daily Facebook users, according to Inside Network’s AppData tracking service. With gorgeous photography, and links to shopping...
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Brands Want Content Curator Jobs | Digiday

Brands Want Content Curator Jobs | Digiday | Content Marketing & Content Curation Tools For Brands | Scoop.it

"Brands are trying to establish themselves as trusted sources of information. Hop onto Facebook, Twitter or Tumblr, and you’ll see brands that gather up articles from all sorts of publications and push them out to their followers... but brands are not set up to be publishers... hard work..."

 

Comment: Realistic down-to-earth / back  to reality vew. A must read for brands.

 
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Is Content Marketing the Hot New Trend? - Infographic | Jeffbullas's Blog

Is Content Marketing the Hot New Trend? - Infographic | Jeffbullas's Blog | Content Marketing & Content Curation Tools For Brands | Scoop.it

"More companies and B2B marketers are now recognizing the power of content marketing and the effect it is having on customer engagement and brand awareness. Even B2C Companies such as Coca Cola and American Express are embracing content marketing."

 

Comment: Great infographics picturing the strategic importance and the tools of content marketing for brands  

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