Content Marketing & Content Curation Tools For Brands
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Content Marketing & Content Curation Tools For Brands
Content curation and content marketing at large help brands engage customers through fresh, rich and relevant content
Curated by Therese Torris
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The U.S. Army Uses Pinterest? Sir, Yes Sir!

The U.S. Army Uses Pinterest? Sir, Yes Sir! | Content Marketing & Content Curation Tools For Brands | Scoop.it
Pinterest, the social image-sharing site that has exploded in popularity over the past few months, has found itself with a strange bedfellow: the U.S. Army.
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United States Patent Office Issues Broad Content Curation Patent

United States Patent Office Issues Broad Content Curation Patent | Content Marketing & Content Curation Tools For Brands | Scoop.it

Steven Rosenbaum, ... CEO of Magnify.net, said: "When we filed this patent application in 2007, we knew two things for certain; in a world of too-much content, curation would become king, and that consumers would gravitate to publishers who can create distinctive video experiences that embrace content from multiple sources across the web."

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Pinterest: Everything You Wanted to Know About 2012′s Hottest Startup [INFOGRAPHIC]

Pinterest: Everything You Wanted to Know About 2012′s Hottest Startup [INFOGRAPHIC] | Content Marketing & Content Curation Tools For Brands | Scoop.it

"Pinterest has emerged as the runaway social media hit of early 2012. You probably knew that already. But did you know the company just has 12 people? Or that 97% of Pinterest’s Facebook fans are women?"

 

Comment: More about Pinterest... Sorry, that's the trend...

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Sh*t Content Marketers Say - Hilarious video by Curata

"So, without further ado, we bring you “Sh*t Content Marketers Say Video.” We couldn’t help ourselves, some of these things just had to be said (what content marketer doesn’t need an intern?!"

 

http://youtu.be/XQiJ1w4ZAU4

 

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What the heck is an interest graph? Pearltrees raises $6.6M to show us

What the heck is an interest graph? Pearltrees raises $6.6M to show us | Content Marketing & Content Curation Tools For Brands | Scoop.it
Social curation startup Pearltrees has just sealed a deal for €5 million (around $6.6 million), all in the name of creating a better interest graph.

Much is being made in current social media ...
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Where The Ladies At? Pinterest. 2 Million Daily Facebook Users, 97% Of Fans Are Women

Where The Ladies At? Pinterest. 2 Million Daily Facebook Users, 97% Of Fans Are Women | Content Marketing & Content Curation Tools For Brands | Scoop.it
OMG. Pinterest now has over 10.4 million registered users, 9 million monthly Facebook-connected users, and 2 million daily Facebook users, according to Inside Network’s AppData tracking service. With gorgeous photography, and links to shopping...
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Brands Want Content Curator Jobs | Digiday

Brands Want Content Curator Jobs | Digiday | Content Marketing & Content Curation Tools For Brands | Scoop.it

"Brands are trying to establish themselves as trusted sources of information. Hop onto Facebook, Twitter or Tumblr, and you’ll see brands that gather up articles from all sorts of publications and push them out to their followers... but brands are not set up to be publishers... hard work..."

 

Comment: Realistic down-to-earth / back  to reality vew. A must read for brands.

 
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Is Content Marketing the Hot New Trend? - Infographic | Jeffbullas's Blog

Is Content Marketing the Hot New Trend? - Infographic | Jeffbullas's Blog | Content Marketing & Content Curation Tools For Brands | Scoop.it

"More companies and B2B marketers are now recognizing the power of content marketing and the effect it is having on customer engagement and brand awareness. Even B2C Companies such as Coca Cola and American Express are embracing content marketing."

 

Comment: Great infographics picturing the strategic importance and the tools of content marketing for brands  

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Facebook, Twitter, LinkedIn, Pinterest – The Who’s Who Of Social Media [INFOGRAPHIC] - Imbue Media via Kurat

Facebook, Twitter, LinkedIn, Pinterest – The Who’s Who Of Social Media [INFOGRAPHIC] - Imbue Media via Kurat | Content Marketing & Content Curation Tools For Brands | Scoop.it

"INFOGRAPHIC of the Day [from Imbue Media]: On which #socialmedia platform should you share your brand's content?"

 

Comment: Clearly Pintesrest is now counting among top social media

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10 Hot Web Startups in Social Shopping Content Curation -- Changing the Face of Retail

10 Hot Web Startups in Social Shopping Content Curation -- Changing the Face of Retail | Content Marketing & Content Curation Tools For Brands | Scoop.it

"The future of ecommerce is now tied to consumer curation. Here are 10 product discovery and social sharing sites worth paying attention to."

 

Note: A must read. A whole new set of content curation tools dedicated to shopping such as Svpply and Lyst. Will they displace generalist tools like Pinterest and Tumblr? I doubt it. But brands should take an interest in them.

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Content Curation Contest From Atlantic BT | Atlantic BT

Content Curation Contest From Atlantic BT | Atlantic BT | Content Marketing & Content Curation Tools For Brands | Scoop.it
The first Content Curation Contest seeks to discover the Top 10 content curators of 2011. The contest has two phases: APPLICATION (ends 226) and VOTING (starts the next day). If you love to curate content on Facebook, ...
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Martin (Marty) Smith's comment, February 8, 2012 5:20 AM
Thanks for the pick scoop t :). Marty
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Curation Tools: 20blinks The Amsterdam-Born Pinterest Look-Alike for Hip ...

20blinks gives content curation a heady, Dutch twist. If Pinterest opened people's eyes to the joys of content curation, 20blinks unleashes their souls. Supposedly, 20Blinks is a place for sharing and appreciating the finer, ...

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Why Companies Must Act as Publishers: An Interview With Joe Pulizzi

Why Companies Must Act as Publishers: An Interview With Joe Pulizzi | Content Marketing & Content Curation Tools For Brands | Scoop.it
Talking with ReachLocal, Content Marketing Institute founder Joe Pulizzi discusses the history of content marketing and why businesses need it in today’s digital world.
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Book Discovery: How Many 'Touchpoints' To Purchase?

Book Discovery: How Many 'Touchpoints' To Purchase? | Content Marketing & Content Curation Tools For Brands | Scoop.it

"Goodreads defines discovery as “all the touchpoints in the mind of the consumer it takes them to decide to purchase and read a book.” That can be conversations, e-mails, tweets, Facebook posts, IMs, blog posts, pins, comments and so on. And Goodreads says it takes about six to twelve touchpoints in the mind of the consumer
to get to a purchase."

 

Comment: Content curation is one of the main touchpoints of content discovery. Books discovery is a great instance of how difficult it's become to help users discover new content. There is just too much content out there for consumers to spontaneously search for it. See my take on "Content Inflation"  http://return-on-clicks.com/index.php/2011/08/facing-content-inflation/

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Dashboard Dash by Parse.ly Predicts Trending Content for Online Publishers

Dashboard Dash by Parse.ly Predicts Trending Content for Online Publishers | Content Marketing & Content Curation Tools For Brands | Scoop.it

New York startup Parse.ly created Dash as a premier analytics tool for big online publishers who want to know how readers are engaging.

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How Tumblr went from wee to webscale 500 page views per day -- Giga om

How Tumblr went from wee to webscale 500 page views per day -- Giga om | Content Marketing & Content Curation Tools For Brands | Scoop.it
Tumblr hits 500 million page views a day, deals with 40,000 requests per second and sends more than a terabyte of data into its Hadoop cluster. Here's how it went from nothing to a startup that needed to serve 15 billion page views a month.
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When is the social curation bubble going to burst?

When is the social curation bubble going to burst? | Content Marketing & Content Curation Tools For Brands | Scoop.it
French startup Pearltrees just scored another $6 million to help scale up its social curation service that helps people save, sort and share what they find on the web. But with dozens of services in play, is this a bubble waiting to pop?
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3 Reasons Why Pinterest, the Fastest Growing Site EVER, Could Be Huge for Banking

3 Reasons Why Pinterest, the Fastest Growing Site EVER, Could Be Huge for Banking | Content Marketing & Content Curation Tools For Brands | Scoop.it

This is part of a two-part exploration of the banking implications of Pinterest, the fastest-growing independent website in history.

 

Comment: Getting to know Pinterest is a MUST

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Pinterest: Is It A Facebook Or A Grokster?

Pinterest: Is It A Facebook Or A Grokster? | Content Marketing & Content Curation Tools For Brands | Scoop.it
Copyright clouds are gathering around Pinterest. And that could make the dreamy image site an unlikely successor to other innovators—from Grokster to the Beastie Boys—who walked a fine legal line between sharing and theft.
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Curation problem: Undated blog posts

Curation problem: Undated blog posts | Content Marketing & Content Curation Tools For Brands | Scoop.it

It may be an attempt to fool Google's screening for fresh content: I notice that many (more and more ?) blog posts are not dated. This is very annoying because the market for content curation and its tools change very fast. As a content curator, I need to know when an information was posted in order to appreciate its significance.   

 

Hence the not happy face!

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Which digital content curation tools/services leverage semantic web linked data principles?

By www.networkempire.com ..

 

Note: SEO linking point of view

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Gentlemint - a mint of manly things

Gentlemint - a mint of manly things | Content Marketing & Content Curation Tools For Brands | Scoop.it

The much talked about "Pinterest for Men"

 

Note: not a post but direct link to curation site 

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5 iPhone Twitter Apps that Do More Than Just Tweet

5 iPhone Twitter Apps that Do More Than Just Tweet | Content Marketing & Content Curation Tools For Brands | Scoop.it
Leo Widrich is the co-founder of Buffer, a new way to publish tweets and Facebook posts at better times for more impact. He writes more about social media tips and tools on the Buffer blog.
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Chris Mohney: Why Tumblr Needed an Editor-in-Chief - International Business Times

Chris Mohney: Why Tumblr Needed an Editor-in-Chief - International Business Times | Content Marketing & Content Curation Tools For Brands | Scoop.it

"Tumblr already has a blog curated by the entire staff -- including the company's founder David Karp -- but Mohney and Bennett have..."

 

"Tumblr has been fast on the rise. In 2011, it surpassed Wordpress.com in number of blogs hosted, and even beat out Twitter in number of page views. In June, Tumblr set a new record high of 400 million page views in a day, and in September, the social blogging site celebrated its 10 billionth post. Tumblr averages about 13 billion page views each month."

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It’s too late ... to save the common web, by Scobleizer

It’s too late ... to save the common web, by Scobleizer | Content Marketing & Content Curation Tools For Brands | Scoop.it
The date was January 3, 2008. Facebook had kicked me off for running a script to try to save the common web.
See, I worked with Plaxo to run a simple script. One that would have taken my contacts out of Facebook and put them back into the common web.
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