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Content Curation Tools For Brands
Content curation, shopping curation, news curation and social curation tools help brands engage customers through fresh, rich and relevant content
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New York Media Launches video.vulture.com With Magnify.net Video Platform - MarketWatch (press release)

New York Media Launches video.vulture.com With Magnify.net Video Platform - MarketWatch (press release) | Content Curation Tools For Brands | Scoop.it
New York Media Launches video.vulture.com With Magnify.net Video PlatformMarketWatch (press release)Magnify.net leads the market with Curated Video Content for web-publishing, and was just awarded a wide-ranging patent for the innovations and...
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Guest Post: You Create Content Every Day...use it | Kurat

Guest Post:  You Create Content Every Day...use it | Kurat | Content Curation Tools For Brands | Scoop.it
Content Marketing Strategy starts with internal Content Curation Tools. Find the Content you already have and get creative about re-purposing it.
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The Pinterest Effect: Conde Nast Casts ‘Easy Living’ In The Mold Of Hot New Social Network

The Pinterest Effect: Conde Nast Casts ‘Easy Living’ In The Mold Of Hot New Social Network | Content Curation Tools For Brands | Scoop.it

"Easy Living, a UK magazine published by Conde Nast, relaunched this month with a Pinterest-like grid interface on its home page."

 

Comment: Many more will follow. Lack of imagination.

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Content Curation and the end of Intellectual Property | Copyright compliance

Content Curation and the end of Intellectual Property | Copyright compliance | Content Curation Tools For Brands | Scoop.it

Very interesting paper on the balance between copyright protection and disseminating information.

 

Direct link to Allen Partridge's post: http://blogs.adobe.com/captivate/2012/02/content-curation-and-the-end-of-intellectual-property.html

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How to Master Pinterest for B2B Marketing

How to Master Pinterest for B2B Marketing | Content Curation Tools For Brands | Scoop.it

How B2B companies can leverage Pinterest for marketing.

 

Comment: Great hands-on advice from HubSpot, as always.

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Being A Super Content Curator Is Like Being A Super Sports Agent by Internet Billboards

Being A Super Content Curator Is Like Being A Super Sports Agent by Internet Billboards | Content Curation Tools For Brands | Scoop.it

Comment: A relatively self-serving post by the CEO of Internet Billboards

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Content Curation and the end of Intellectual Property

Content Curation and the end of Intellectual Property | Content Curation Tools For Brands | Scoop.it

Comment: Some of us are still thinking !!!! This is a longform, somewhat philosophical post on content curation, copyright and authoring. Definitely recommended reading.

 

UPDATE: I found (and scooped) this post on content curation and IP published on February 20 2012 by Allen Partridge from Adobe who is its rightful author. See http://blogs.adobe.com/captivate/2012/02/content-curation-and-the-end-of-intellectual-property.html. It is very paradoxical, to say the least, to publish an entire post on content curation and IP without attributing it to its rightful IP holder.

 

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MentorMob - Free online curation tool for educators and presenters ...

MentorMob - Free online curation tool for educators and presenters ... | Content Curation Tools For Brands | Scoop.it
MentorMob is a Learning Playlist platform that allows users to curate, collaborate on, and share any kind of online content. Presentations, press kits, or lesson plans, the Learning Playlist is great interactive way to present all ...
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Social eCommerce curation site Lockerz rewards users for clipping deals

Social eCommerce curation site Lockerz rewards users for clipping deals | Content Curation Tools For Brands | Scoop.it

From the original Venturebeat article: "The company allows users to curate “decals,” .... or the equivalent of a Pinterest Pin, on its website. Those decals can be categorized into groups such as makeup, clothing, and gadgets to be shared around Lockerz and other social networks. The incentive to share these decals is to get points. These points are similar to an arcade ticket. The more you earn, the bigger the prize you can buy at the gift shop... You earn points for each “grab” you get — a grab is when someone shares content you’ve assembled into your Locker."

 

http://venturebeat.com/2012/02/15/lockerz-pinterest/

 

Comment: I'm quite skeptical of user-generated content biased by financial rewards. Has any such model ever worked? Not to my knowledge.

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Overview | Dashter

Overview | Dashter | Content Curation Tools For Brands | Scoop.it
Content curation is also central to Dashter. Our exclusive in-line content curation platform is the state-of-the-art in collecting, organizing, and creating fresh content on your site from existing tweets.
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What Yelp's IPO Means About The Future Of Crowdsourced Media

What Yelp's IPO Means About The Future Of Crowdsourced Media | Content Curation Tools For Brands | Scoop.it

"Yelp announced pricing of its planned IPO, with plans to sell 7.15 million shares at $12 to $14 a share... The key is that Yelp has shown there is money to be made out of building and growing a community of users who wish to share information with likeminded others."

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4 Content Curation Tools for Faster News Discovery

4 Content Curation Tools for Faster News Discovery | Content Curation Tools For Brands | Scoop.it

"The Internet is brimming with newish content curation tools -- search tools that make finding "buried treasure" content easier, more fruitful, and less time-consuming. These exciting search tools are useful for other purposes, too."

 

Comment:  I like this post because it's pointing out search curation tools: Topsy, Search-Cube, Feedsquares that are less often discussed. 

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Pinterest Is Not “Playing Dumb” About Making Money

Pinterest Is Not “Playing Dumb” About Making Money | Content Curation Tools For Brands | Scoop.it
It seems like everyone’s discovered Pinterest this week!
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What Marketers Can Learn From Whole Foods' Organic Approach to Pinterest - Mashable

What Marketers Can Learn From Whole Foods' Organic Approach to Pinterest - Mashable | Content Curation Tools For Brands | Scoop.it
What Marketers Can Learn From Whole Foods' Organic Approach to PinterestMashableAs of this writing, the company has pinned nearly 700 pins across its 22 boards — all of which are curated by Michael Bepko, global online community manager for Whole...
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Is Content Curation Stealing or a Shrewd B2B Marketing Practice? | Business 2 Community via Curationtraffic

Is Content Curation Stealing or a Shrewd B2B Marketing Practice? | Business 2 Community via Curationtraffic | Content Curation Tools For Brands | Scoop.it

Andrew Hunt interviews two experts about how they go about curation so that it's not pure content stealing.

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Is Pinwheel’s ‘Notes’ The Perfect Social Object?

Is Pinwheel’s ‘Notes’ The Perfect Social Object? | Content Curation Tools For Brands | Scoop.it

"In the wake of Pinterest‘s explosive coverage, rich visual content is getting a lot of attention... each platform hosts its share of problems... Instagram is a bit narcissistic. Pinterest is girly... there’s still room for that “perfect social object.... Pinwheel, a new startup founded by Flickr co-founder Caterina Fake, is attempting to answer that need."

 

Comment: Not strictly speaking content curation but inspired by Pinterest, Pinwheel enables users to pin rich content to locations

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Storify Launches Free iPad App To Help Content Curation On The Go | by Ken Yeung of bub.blicio.us

Storify Launches Free iPad App To Help Content Curation On The Go | by Ken Yeung of bub.blicio.us | Content Curation Tools For Brands | Scoop.it

"with Storify, you’re able to share the entire conversation with whomever you wish and within one thread have plenty of media to help tell your story"

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Growing Up: Pinterest provides a "no pin" code to site owners who don't want to be curated

Growing Up: Pinterest provides a "no pin" code to site owners who don't want to be curated | Content Curation Tools For Brands | Scoop.it

Summary: Pinterest blog expresses their intention to respect the decision of copyright owners to block Pinterest curation. These can add "no pin" piece of code that will block the automatied clipping.

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Themeefy | Content Curation

Themeefy | Content Curation | Content Curation Tools For Brands | Scoop.it

Comment: Themeefy, yet another content curation tool "Themeefy is a free application that allows you to create your own personalized Theme magazine"

 

Question: How many more can we expect to sprout?

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Churning Content Without a Plan is Gambling | Evren Kiefer on Paper.li

Churning Content Without a Plan is Gambling | Evren Kiefer on Paper.li | Content Curation Tools For Brands | Scoop.it

One could argue that a lot of content curation is low value-added repurposing of existing content  led by the desire to make oneself or one's brand more visibile. This type of content curation contributes to the dramatic inflation of purely visibility-driven content http://return-on-clicks.com/index.php/big-ideas/content-inflation/

 

In her post Evren Kiefer warns brands about the drawbacks of publishing low-value added content, which she compares to gambling.

 

She's right. But, as I replied to her, content creation is hard work and many people prefer gambling to hard work. 

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How the medical industry is using (and could use): Pinterest - MedCity News

How the medical industry is using (and could use): Pinterest - MedCity News | Content Curation Tools For Brands | Scoop.it

A bunch of examples in the articles as well as in comments

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8 Ways to Find Great Social Media Content | Social Media Eaminer via Kurat

8 Ways to Find Great Social Media Content | Social Media Eaminer via Kurat | Content Curation Tools For Brands | Scoop.it

Comment: Interesting view of the "finding content" part on social content curation through Google, Facebook, Twitter, Paper.li, Hootsuite, Alltop ...

 

  

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We're building a content curation marketplace | Crowdspoke

We're building a content curation marketplace | Crowdspoke | Content Curation Tools For Brands | Scoop.it
We're building a content curation marketplace. From the very beginning, the goal of Crowdspoke– the reason Michael, Zach, and I started this company– was to solve a very (VERY) big problem: the information overload that is ...
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Intelligent Visual Bookmarking with Mind iT | Content Curation World

Intelligent Visual Bookmarking with Mind iT | Content Curation World | Content Curation Tools For Brands | Scoop.it

"Mind IT is a free online graphical bookmark manager, uses mind map techniques for rapid bookmark management and access." 

 

Comment: On a personal note, I find this type of online visual tools like Mind IT and Pearltrees difficult to handle.

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10 Reasons Pinterest Booked 10 Million Visitors a Month So Fast - Forbes

10 Reasons Pinterest Booked 10 Million Visitors a Month So Fast - Forbes | Content Curation Tools For Brands | Scoop.it

"Pinterest, the almost two-year-old social scrapbooking site, is on a tear. TechCrunch reported on Tuesday that Pintrest reached 11.7 million monthly active users."

 

Among the reasons: appeal to the Silicon Prairie, women in Iowa and Minnesota who were early adopters.

 

Is Pintrest part of your social media strategy. Please comment below


Via Kelly Lieberman, Jimi Paradise, Mike Ellsworth
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